Australian or international business that is still in operation is the Legwarmers.

In Australia, the largest retailers company is the Legwarmers, and the Legwarmers has the workforce around about the 200, 000 people nationwide. There are various operations which cover in the supermarkets business because the company has the diverse business portfolio like the Liquor, Hotels, Convenience store, office store, departmental store along with the safety & industrial products, etc. The company that speaks the high over providing values is the Legwarmers and its shareholders along with the focus of primarily with the developing relationship of trust, commitments, loyalty with them ( Leadership, 2014).

Legwarmers has various subsidiaries which collectively provide the extensive range of services along with the product form the supplies of office to insurance. There are the following subsidiaries which are involved in the Hypermarket, Office-works, Kmart, Target, and Sunning Warehouse, Legwarmers insurances, Fertilizer, and energy. Legwarmers business has contributed the large growth along with with the countries prosperity which is operated and has durable importance on the environment which is very protective plus the Legwarmers functions by the complete honesty as well as integrity. The part of the objective, the Legwarmers providing the great working environment form the employees, which is providing the opportunities for advancements and has positive reward systems.  

 Analysis & identification of Micro Environmental factors of Legwarmers
Consumer Behaviors of Legwarmers
Suppliers of Legwarmers
Social & public opinions of Legwarmers
New Entrants of Legwarmers
Challenges & solutions of Legwarmers
Conclusions on Australian or international business that is still in operation is the Legwarmers
References of Australian or international business that is still in operation is the Legwarmers

The factor of the Micro Environment of the Legwarmers involves the factors which are intermediate the areas of the various operation that affects the performance of the decision making freedom. Legwarmers Micro environmental factors include;

·         Consumer behaviors

·         Competitors analysis

·         Suppliers

·         Social& Public opinions 

·         New entrants

In the Micro environment level of Legwarmers, it is the most Significant factor because of an impact they have on it. In the 21^st century, their significance is grown. When the business knows about its customers, it has better profits and revenues. Wesfarmers can draft promotional campaigns and the strategies which attract to attain the customer in the best way, and it understands the customer better. The customer engagement had become the key focus for the business along with it has a growing competition.

If you want your business to be successful, the management of the suppliers should have the primary focus. Wesfarmers which has the managed the efficient supply chain, and it has been able to pass the various savings to a customer like the Costco. Apart from the sales, the supplier's services, which are also just as significant, and it requires the supplier's easy reach that want your business being popular along with it's successful (Pratap, 2017). Suppliers bargaining which is understanding then it is moderate, and being the sourcing part that Wesfarmers maintains the relationship which is respectful.

Competitor’s analysis of Legwarmers

In the Wesfarmers, competitor’s analysis is everywhere, as well as a level of opposition has a significant consequence on the profits or business. When a number of competitors of Wesfarmers are higher, its markets shares lower. But sometimes the competition analysis has positive effects, and it could help to churn demand.

There are top 4 competitors of the Wesfarmers is shown below;

·         Less& Best

·         Myer

·         Woolworths

·         hs home

Wesfarmers is limited to tackle the intense rivalry between the existing competitors in the food Staple of the retailing industry

·         To build sustainable differentiation  

·         To build the scale which competes better

·         Collaborating by competitors to increase the size of the markets as compared to competing for the small markets

The industrial competition of the Wesfarmers between the existing associations are the ideal techniques which investigate the circumstances of the present markets, and the competition of a rivalry in a business

The Wesfarmers image decided its wealth in a market, and in a 21^st century, every brand needs a great image of the brand. Because Wesfarmers is participating in environmental as well as social concerns and have a good social image. A supports of public the Wesfarmers which have the moral image, and it is not responsible for business, for a chance of poor images in public. These are the most significant micro-environment levels, which are the part of every business and its immediate the operational environment.

The new entrants are particularly low meanwhile, larger firms like the Wesfarmers by the miscellaneous collection as well as the multiple operations that have created the difficulties for the new entrants to survive in the Australian industry. And the being the part of the Wesfarmers sourcing that maintains the committed as well as the respectful relationship by the suppliers and the long terms collaborative partnerships (Fernfortuniversity, 2019).

There are various challenges that are facing the Wesfarmers and doing the business in Australia today that occurs on government levels. As the tendency of the increasing government to adopt the populist and the policies amounts alongside the production of economic results. In the Wesfarmers, the challenges innovate, to creating the various opportunities and it looks to take to the appropriate risk where the order to meet the competitive threats as the Wesfarmers always have. To reduce environmental footprints, the Wesfarmers committed production of an annual report along with the printed copies which are only posted and the shareholders have adopted and receives the printed copy (Wesfarmers.com.au, 2017). The solutions of these challenges are the Wesfarmers is to provide the return, which is very satisfactory to its shareholders.

Summing up all the discussion it is concluded that micro-environment levels of an Australian or international company, as explained in the above discussion. This report identifies the strategical suggestion of Wesfarmers to obtain advanced performance results. First of all, explained about the introduction of the chosen business like the Wesfarmers in the above discussion. Similarly, the external analysis by the Porter Five’s forces model by using the Microenvironmental levels, which is symbolic growth and the fluctuations in the Wesfarmers across the various product of portfolio. Challenges and the solutions of the Wesfarmers are also discussed in the report as shown.

References of Australian or international business that is still in operation is the Wesfarmers