Assignment Critically evaluate the charter, vision and mission statement of the Body Shop Company using academic literature on well-crafted Vision and Mission Statement

Any business working in the market must have popular programs that must be division in such kinds of his strategies that are helpful according to the requirement of customers. Spa Services is the one of the most popular service that is used on the daily basis and. People are rude, mentally and emotionally. Protest with such kinds of business to make better routine for them. With the large demand of support services, it could be used some of the part of population that arranged the support services will helpful to reduce the stress and improve the efficiency of the people (Kent & Stone., 2007).

Mission Statement: As concerned with the mission statement, the mission statement is representation of the purpose of the company in the market and served with the different kinds of objectives. Search to give the intentions about the business. A mission statement refers to the insight that company leaders set as of use to get the primary purposes in the business. There are several companies that are working for order profit motivated missions that put customers on focal point. Mission statement plays a role beach organization instance to serve the customers and stakeholder in the market. It explains that organizations operation and work through that are to be done in the future.

The mission statement of Body Shop is representing that it is dedicated to the business. Add to the pursuit of the social and environmental changes. It helps to ensure that the business is environmental friendly and required to meet the needs and the president desires and the need of the customers. Each represent the company to contribute local and on international community’s by adopting different code of conduct to ensure the ethical and honesty and fairness in the respect of customers (Oosterwijk, Hennigfeld, Pohl, & Tolhust., 2006).

This mission statement is all about the objectives and the strategies that are adopted by the company to get the benefits in the market. A better mission statement must own the features of feasibility. It means that the goals must be visible and possible to attain. Mission statement should be cleared enough that every action could be done by the employees of the company. It should be motivated and inspiring for the management stuff as well as workforce of the company. It must be unique and distinctive in its own respect. It should be based on analytical and components that are analyzed in the strategies. It must be credible so that stakeholders should be able to believe or trust on it.

Vision statement: Of Ian statement recognized their company, Warren store intend to be in future and it is working to get the better in the future and to meet the requirements of the stakeholders. It incorporates with the understanding of the nature and the objectives of the company to utilize and get the direction given by the customers to get purposes and objectives of their of Body Shop is over predominant focuses on the being world class retailer and to offer better services to the customers at value prices.

The vision statement of Body Shop represent the objectives and focus on the customer’s need. An effective instatement must have evolving features.

·         It must be unambiguous.

·         It must harmonize with the organization’s culture and values.

·         Reinstatement must be short and easier to memorize by the people.

·         It must be definite and clear.

Task 2

Using a relevant academic literature elaborate on the types and expectations stakeholder and critically evaluate the Body Shop’s Stakeholders auditing and position using Mendelow (Power x Interest) Matrix of stakeholder’s mapping.

This task is internally or externally connected with vision or the factors of organization that are impacting on the performance of the stakeholders. Stakeholders are included, such as customers, Management employees and all that components of the community that are impacting by the factors of the Optimization. In the given analysis of Body Shop stakeholder auditing, it is represented that around 75% of the employees are proud to be working in The Body Shop and 71% said that they enjoyed their job. As far as concerned with the. Business partners around 91% are satisfied with the communication and work of Management for the 35% agreed, disagreed to work with satisfaction.

As far as concerned with the customers, it is considered that customers are the key component of the business and The Body Shop with business code 9 out of 10 for the customer satisfaction. This player of Body Shop is organization as to pay promptly and to work fairly according to the quality assurance. The analysis of our history colder auditing shows that the company is checking about them his satisfaction level with the help of metrics model. The given analysis is helpful to work about the strategies and future goals, but the stakeholders or not, to completely and described in this. Report there is also basic factor of community and society that is impacted by the company and not included in the analysis of the body Shop.

Far successful business of Body Shop, but it is required that all the policies must be according to the standards and exceptionally envision Sir to work according to the mission statement. Auditing of all the forms of stakeholders represent that if there is any need that could be fulfilled by the Organization. The analysis of the stakeholder must be getting with the help of metrics that shows that how much want stakeholder is satisfied with the work of the company how much people are there to disagreed with the policies of the company it has to evaluate the performance of the company according to the eye view of people and the perspective of people could be helpful to retain in the market as it works according to the will and requirements of the customers  (Sillanpää, 1998).

Task 3

Elaborate on the porter’s generic strategies using academic literature and choose the suitable strategy for the Body Shop to gain sustainable competitive advantage. Justify your answer.   

The Basic Law on which is working is the law of competitive advantage. Competitive advantages when firm or organization does something better than any other form that are exist in the market. Competitive advantage is a better ability or resources that are allowed to use for one form to compete all the other forms that are working in the market. There are different resources that are used for competitive advantage are Explained below:

·         People: People are dumb enforce that is behind two to gain the competitive advantage. If the people that are connected with the business are innovative, creating and establishing relationship, it may be helpful to achieve competitive advantage in the market.

·         Process and practices

The forms that are using better and cruel method of producing different kinds of goods and product or more able to get competitive advantage process and practices could be difficult to gain. But it is more helpful to replicate the competitors in the market.

·         Product and property: The design of the product could be helpful to gain the competitive advantage in the market. The competitors in the market must be intellectual; property owned and protects the rights of the product with their technology and process design.

·         Natural resources: Organizations that are working according to traditional ways are more able to get competitive advantage. It is significant that the capital is reducing over the time and new industries are able to get more information about the technology and capital instance.

·         Technology: In the advanced and innovative era of the business world, the technology is a major factor that is used to gain competitive advantage with the industrial development. Technology includes different kinds of industrial machinery, transportation at the office equipment, and consumer products in the business with the help of biotechnology and other Sciences factors.

Porter’s 5 forces model: The five forces model mentioned about The Body Shop significant from the point of view of strategic information and strategies that are formulated in The Body Shop burger. These fundamental forces are variants with different kinds of elements that exist in the market. These forces are used to determine the profitability of the industry and the prices. The control by checking the cost is implemented on the industry. It is all also helpful for the decision making for the management and the framework of the complicated structure in the market.

·         Entry of new competitors: Competitors in the market decrease the ability of the organization to compete in the industry and to satisfy the potential customer. New entrants attract the customer to try their product and it will be a reduction in the earning of the existing industry. The threat of potential competitors is extending to the barriers to put the entry with the different kinds of barriers such as economies of scale, brand loyalty, government regulations and other cost advantages.

·         Rivalry: Rivalry represents the competitive struggle and efforts of the market share between the different kinds of share existing in the market. The Sprint of rivalry between the established form that are existing in the market based on the functions of extent of exit barriers, amount of fixed cost, competitive structure of industry and growth rate of industry.

·         Power of buyers: Buyers are the customers that are true consuming the goods and services of the company and distribute the consideration to the company. Buyers are the basic and fundamental element of the business market to that paid consideration for the product and organizations earn profit. Strong buyers could extract profit out of the industry by decreasing the price and increasing the cost. They have full information about the product and services in the market and emphasize on the quality product (Schwenger, Straub, & Borzillo, 2014).

·         Power of suppliers: Suppliers are the person who provides inputs for the product that are manufacturing by the organization. Bargaining power of suppliers represents the potential of the suppliers which increase the prices of input or the cost of industry in other ways. They put consideration on the cost of the product and significant input with the different kinds of products behavior.

·         Threat of substitute product: Substitute presents the alternative that could be used by customers to satisfy their needs, instead of the product that is produced by the company. Companies that have ability to satisfy the customer with the effective implementation of the strategies are helpful to get greater opportunity from in the market to raise the product prices to earn higher profit. When there are alternatives in the market to people order shifting their dim and towards that the product and to the profit of the company that is being existing in the market could be reduced.

The strength focus of porters 5 forces model changes from this industry to industry, and these five forces influence the probability of body Shop. It affected the prices, cost and capital investment that is in accessory to survive in the competition industry. The five forces model helps The Body Shop to make strategic decision that is used by managers to determine the position of body shops in the competitive market. However, in the portals for model, it is not described about the complementary that is also necessary to learn about the strategies in the competitive market (OZHOGINA, PELLONPÄÄ, & ZOTOVA., 2013).

References on vision and mission statement of the Body Shop Company using academic literature on well-crafted Vision and Mission Statement

Kent, T., & Stone., D. (2007). The Body Shop and the role of design in retail branding. International Journal of Retail & Distribution Management , 35 (7), 531-543.

Oosterwijk, J., Hennigfeld, J., Pohl, M., & Tolhust., N. (2006). The body shop: living the dream. The ICCA Handbook on Corporate Social Responsibility , 181-200.

OZHOGINA, S., PELLONPÄÄ, R., & ZOTOVA., J. (2013). Approaching the green market: Swedish natural and organic cosmetic industry analysis.

Schwenger, D., Straub, T., & Borzillo, S. (2014). Non-governmental organizations: strategic management for a competitive world. Journal of Business Strategy .

Sillanpää, M. (1998). The body shop values report–towards integrated stakeholder auditing. Journal of Business Ethics , 17 (13), 1443-1456.