Marriott Hotel is an American Hotel with a number of
franchises and hotels all over the world. Marriot Hotel develops annual reports
with financial statements of each fiscal year to publish it on stock markets. Marriott
Hotel stock is listed in New York Stock (NASDAQ). The company also distribute
financial statements to its employees quite often. In fact, online available
annual reports are quite easy to access for the employees of the company. Employees
can get an idea about the overall performance of the company in the fiscal year
by checking income statement, cash flow statements, and balance sheets. These
statements are accompanied by explanation and analysis. Marriott Hotel adds
explanatory notes at the end of annual reports to elaborate on the figures and
amounts presented earlier in the statements. Furthermore, the company also
presented KPIs (key performance indicators) while considering that the company
works on the principle of going concern. The prime purpose of presenting this
kind of information is to provide enough details to the investors about the
historical operations and performance of the company thus investors can get an idea
of how the company will perform in future. Most of the employees working in the
Marriott Hotel can figure out how the company is working in the market by
viewing its statements. Employees not having an idea of financial terms can
also get an idea about the efficiency and success of the company by comparing
the net income of the company with the historical net income of the
company.
Question: 2
Does your company
have a targeted competitor? Does your company look at the financial statements
of your competitor?
Marriott Hotel has some targeted competitor in the targeted
market. Some competitor companies of Marriott Hotel are Hilton Hotels, Choice
Hotels International Inc., InterContinental Hotels Group, Hyatt Hotels, and
Fairmont Hotels and resorts (Bhasin, 2018). Managerial staff
and employees sometimes look at the financial statements of the competitors to
collect information about their strength in the market.
References f Marriott Hotel
Bhasin, H. (2018). Top Marriott Competitors. Retrieved
from www.marketing91.com:
https://www.marketing91.com/marriott-competitors-analysis/