Assignment Memorandum Proposed Mission Statement & VARS Framework of Uber

TO:                 Mr. ABC

FROM:           Mr. XYZ

CC:

DATE:           1^st June, 2020

SUBJECT:    Proposed Mission Statement & VARS Framework of Uber

First of all, I would like to thank you for giving me this opportunity to provide detailed information regarding the project. The first thing for Uber corporation is to create a mission statement that should reflect what products/services the organization offers and how the organization becomes one of the world's most successful ride-sharing businesses. The proposed mission statement of Uber is to” Provide cheap and reliable ride-sharing services to every customer. The aim of Uber is to make transportation available for everyone. Uber not only wants to deliver transportation services to its customers but also wants to create various job opportunities for drivers who want to create high income.”

The proposed mission statement can be considered a complete and exceptional mission statement. the reason for that is that not only the mission statement is reflecting what services the organization is providing to its customers but also indicates the activities which make Uber one of the largest ride-sharing companies around the world (Campbel, Edgar, & Stonehouse, 2011). As Uber is a multisided platform it provides a value proposition to both drivers and passengers. For passengers, the value propositions include fast pickups. Lower prices than ordinary taxi ride and facility to estimate fare through the application are some of the key value propositions. The customers/riders do not need to tell the driver where they want to go or what is their destination (Campbel, Edgar, & Stonehouse, 2011).

Uber provides safe and secure services to the customer and through rating system feedback can be provided. For drivers, income generation and flexible working hours are some of the key value propositions. For drivers, there is a dedicated application form where they can track their earning and other activities. The drivers can join without any difficulty and there is no need for any investment. In peak hours the riders can earn above average income (Spender, 2014).

The Uber provides insurance coverage to the drivers. If any damages occur then the driver does not need to argue with the customers because the platform will take care of it. Getting customers to have no cost for the drivers. Overall it can be said that there are many facilities for both drivers and customers if they utilize the services of Uber. There are many resources and capabilities that Uber corporation possesses. The organization used these resources and capabilities for delivering the value proposition (Campbel, Edgar, & Stonehouse, 2011). The key resources which the organization possess are mentioned as follows:

·         Venture capital that helps the organization to expand its business across the globe

·         The organization has become a major brand and created a brand image in the mind of the customers

·         The corporation possesses the analytic capability

·         The architecture of the platform

·         skilled labor is a key resource of the company

·         the passenger and driver application

·         Algorithms and captured data

The above-discussed resources and capabilities allow the corporation to provide high-quality services to its customers. The organization utilizes its resources efficiently to generate a significant amount of sales which ultimately increases the overall profitability of the corporation. In short, the corporation focuses on high-quality customer services (Kourdi, 2015).

There are many enterprise scope choices which Uber has made over the years. The organization aims to expand its business into different parts of the world in the upcoming years. The corporation wants to grow its platform so that more participants can join Uber.  The corporation focuses heavily on technology and keeps on upgrading technology so that customers can be given high-quality services. Uber wants to provide high-quality services to its customers and for that, it is important that the organization should focus on the latest technologies. With technology not only the organization get a competitive edge over its customers but also the technology will help the corporation to stand out in the market (Campbel, Edgar, & Stonehouse, 2011).

References of Proposed Mission Statement & VARS Framework of Uber

Campbel, D., Edgar, D., & Stonehouse, G. (2011). Business Strategy: An Introduction. Macmillan International Higher Education.

Kourdi, J. (2015). The Economist: Business Strategy 3rd edition: A guide to effective decision-making. Profile Books.

Spender, J.-C. (2014). Business Strategy: Managing Uncertainty, Opportunity, and Enterprise. OUP Oxford.