Assignment on the Advertising and Marketing

Companies Focus on consumers in a way as advertising and promotion have led to shift differently today. The expensive use of technology in marketing is increasing focus on global development now a day. Around global access to technology entire marketing strategy move, as technology has become a major component to expand our business locally and internationally as well. (Pütter, 2017)

Some elements must be incorporated into technology like consumer behaviour impact on social factors, emotional and psychological factors as well, advertising and promotion often focus on at the same time. Companies need to look at the 4 "Ps" of marketing: Product, price, place, and promotion even in the new technologies and presence of global world due to high marketing results through technology.

 Many companies use Underuse Technologies as a foundation for interacting with customers, while many companies had a variety of access to a different type of technologies that not only enhance their customer interest but also increases their brands worth with overall marketing improvement as a must. The future trends would be the expanded use of social media and information technologies in different ways, suggested by research from many researchers. (Laksamana, 2018)

Social media is working as landscape platform that attracts the attention of both the individuals and companies. The marketing strategies are adopted by the companies for making them part of all those people who are online at every time. As a branding opportunity, Facebook, Twitter, etc become very popular and their value going to increase. This is a great challenge for the companies to meet their customers on Facebook in such a way that they are simply attracting them through advertisement. Many dimensions are going to include in the social media marketing like credibility, accessibility, online communication, interaction and sharing of contents. Brand equity includes an intangible assessment of brand and consumer subjective more than its value. Customer perception of brand ethics, customer brand attitude, and customer brand awareness are the key drivers of brand equity.

Facebook pages develop an online brand community that affects the loyalty of the brand and purchase intention of the customer. Different sort of methodologies is going to use for developing the brand equity that is the study of population, the study of a sample, sample unit, an instrument of study, study validity, tools for measurements, method of data collection, study reliability and statically analysis. (As'ad, 2014)

(CSM) consumer sentiment towards marketing considers an effective element for the researchers that help in determining how many consumers going to receive information from social media and its reaction. It explains the feelings of a consumer with the market place and marketing. Consumer plays a very important role in the market place where the latest technologies are going to involve and people want to utilize new technologies to get connected on social media. An innovation adoption process is a helping tool that provides information related to the latest technologies used by the consumer. Innovation decision process going to utilize by the consumer in the following steps:

Innovation knowledge, towards the innovation forming an attitude, implementation of the innovation, deciding to reject or adopt the innovation and finalize the decision. Shopper marketing is an innovative concept that keeps connected consumers with businesses. A complete setup provided to the consumer through which he can purchase consumption, repurchase and give recommendation related to that purchase. And social networking makes easy to get connected with the customers for businesses and it will increase the number of customers because millions of people connected on social media at every time and they want to accomplish their all responsibilities including shopping through social marketing. (Paquette, 2013)

 To enhance the relationship with consumers, organizations are adopting the ways to integrate social media mechanism, rather than focusing on short term advertising through technology. Facebook, YouTube, and Twitter these three platforms are widely used and encouraged to use by companies to advertise their business to consumers. 

Previously companies use to introduce their products to customers again and again with slight changings by enhancing the attraction of the customer in the product with social component identification of the product, they use to engage customers by recognizing the value of the method best to be used by them. (Jayasuriya, 2017)

When companies use social media the loyalty of brand become a major focus. More than half of users on Facebook daily visit their accounts and see all the business advertisements that become the beneficial technologies that help in promoting brands and their related contents. Promotion of brand awareness and consumer attention gain is very supportive through Facebook but the response of consumers may be positive and also may be negative. Companies have to consider the process of introducing and content of bran related to social media that require security related to brand and its loyalty.

A brand manager must be aware of all the direction towards the product advertisement are going on Facebook and consider all the data and make assessable all the data for brand communities and consumer response information also gather to determine the likeness and demands of the customers. Different communities of a brand are going to develop with social identifications and for making the value of brand social drivers also very helpful. Different sorts of help provided by these communities are developing a driving force for consumerism, creating a dynamic and vital response to products, sharing information and generating additional avenue to support consumption. The increase in the use of social media is going to high so that they provide more and more information to all consumers related to brand awareness and also present the intention to purchase that product. Brand opportunities provide by the companies to consumers daily and social media present the changes that occur in the products of the companies. Companies provide the latest data and information related to their products to all consumers on social media. (Pütter, The Impact of Social Media on Consumer Buying Intention, 2017)

Criteria 10: Campaign Timeline

Criteria 11: Campaign Evaluation of Advertising and Marketing

The concept of marketing and product development is very important as it is generally recognizing by the researchers. Understanding branding reflects the relationships between brand marketing and branding process as a long-standing approach needs to be understood properly. With the intentions of identifying the goods and services of one seller and a group of sellers and from competitors to differentiate them the brand can be defined as" a name, terms, symbol, sign, design or combination". Consumers make purchasing decisions based on brand affiliation, by comparing between brands as they access those brands frequently. How branding shapes, the Focus of the marketing the most significant aspect is the social element of branding. (The Impact of Social Network Media on Brand Equity, 2017)

Including the value that individual placed on brands, the social messages that another place on brand ownership and social perception branding is influenced by these factors. Consumer response to the marketing messages of the brand and by consumer knowledge about the brand, brand equity is shaped which is the main component. How responses are communicated and how brands are perceived by consumers, brand experience includes this. For the transfer of brand information, brand-related stimuli become an important component now a day. Feelings, thoughts or behaviours that are distinct to each other results in specific consumer responses to brand images, depending on the type of product or services. With the belief on the brand and its image consumer can be attracted towards the brand through social media ways. (Pelamo, 2018)

 LA Tobe university is making the students the best gems for the society as they are going to make them highly efficient and very well disciplined in terms of making them highly professional and ethical and responsible workers for the society. Grades usually indicate the quality of a student's work. Grades can be assigned as letters, as a percentage of a total number of questions answered correctly, as a range or as a number out of total. Grades are a necessary part of our education because good grades open doors to college and university. High school grades are important if you intend to go to college. Colleges may consider whether to accept a student or deny based on the grade point average (GPA) achieved in high school. College grades are even more important if a student intends to go to a university or a professional school as there is formidable competition.

The best professional schools or universities receive applications way more than their absorbing capacity and thus students are sorted based on their grade. Grades are also an important part of our education because based on good grades a student can obtain a scholarship as many colleges also consider grades while awarding any scholarship or any special fund. Although grades are an important part of our education sometimes they don't reflect the qualities of a person nor are they a measure of a person's accomplishments. Sometimes grades are merely the imperfect measure of how much a student has learned in various courses. Sometimes people can acquire a good education and learn a great deal even without having good grades. Despite all that, no student can afford to dismiss grades as unimportant.

References of Advertising and Marketing

As'ad, H. A.-R. (2014). The Impact of Social Media Marketing on Brand. 316-320.

Jayasuriya, N. A. (2017). The Role of Social Media Marketing on Brand Equity-A Literature Review. 5(4), 31-39.

Laksamana, P. (2018). Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry. 8(1), 13-18.

Paquette, H. (2013). Social Media as a Marketing Tool: A Literature.

Pelamo, L. (2018). BRAND EQUITY BUILDING THROUGH SOCIAL MEDIA MARKETING. 2(1), 2-15.

Pütter, M. (2017). The Impact of Social Media on Consumer Buying Intention. 3(1), 7-13.

Pütter, M. (2017). The Impact of Social Media on Consumer Buying Intention. 7-13.

The Impact of Social Network Media on Brand Equity. (2017). 5(3), 239-244.