Oman is one of the most valuable developing markets in the world and almost all of the companies are considering to open their business here. It is considered to open 7d theaters in Oman and it is a big achievement for Oman to have such latest technology in their Country. It is essential to create a report on marketing plans of Oman related to the fixing of 7D screens in theaters. The study is providing marketing plans of Nizwa science and technology.  The new task has added a lot to the Nizwa Science and Technology Center offices where it has tried to make an interesting learning condition (Timesofoman.com, 2019). Nizwa 7D film is an all new and profoundly mechanical video recreational learning program that runs with multiplayers to actuate 3D video innovation and an assortment of plans that plays diverse subject types of gear. For instance, virtual reproduction theme situations and seats with embellishments and other natural and recorded impacts. (Apen-Sadler, 2019). The objective of this research is to guarantee that individuals comprehend and esteem the hugeness of science and its rationale behind with the assistance of intuitive exercises and for such explanation, five lobbies have been made so various schools can have numerous entrance at the same time as it is a virtual stage for getting the hang of empowering clients to connect through three dimensional reenactment giving logical writing in understanding to present day improvements everywhere throughout the general public imbued with innovation (Gulfassignmenthelp.com, 2019).

Table of Contents

Executive Summary. 2

Introduction. 4

Marketing plan objectives. 5

Creating an official website: 5

Creating a Facebook page: 5

Tweeting your way: 5

Current market and brand. 6

Segmentation. 6

Targeting. 7

Positioning. 7

Marketing mix strategy. 7

Budget recommendations. 7

Evaluation and control 8

Marketing mix. 8

Objectives. 9

Recommendations. 9

References. 10

Introduction of 7D Cinema Theatre opens in Oman

Dr. Madiha bint Ahmed Al Shaibaniyah who is the educational minister of Oman inaugurated the first ever educational cinema in the region that aligns with BP Oman’s social investment programs aiming at providing the objective to support local educational paradigms. It has been observed in the country that the educational sector is growing with rapid speed that has made it imperative to have pace with the global trends (Citycinemaoman.net, 2018). Education with modern techniques and technologies employed provides new dynamics for interactive learning to create healthy environments for students that can help them in retaining information capacities.

The main objective of 7D cinemas should be only to enrich the educational experiences of not only students but also their guardians with this innovative project.
This project of 7D theaters has added value to the Nizwa Science and Technology Centre facilities where it has sought to create an amusing learning environment with various dimensions of technology that allocates interactive learning experience as well as entertainment lessons with the help of various movements and motions within the hall. This is a first of its kind project in the region of not just Oman but whole Sultanate and equipped with more than200 educational movies that have been licensed for over 100 entertainment movies as well and few documentaries for a span of 10 years (Trip Advisor.Com, 2018)

Students, parents, faculty members and other educational sector groups are being targeted for this innovative program having many other valuable dimensions to be explored at later stages. This innovation will allow the users to get even better experiences in all sorts of 3D movies and will allow students to build informative learning through a fun and amazing experience consistent with motions and movements while watching films (Dewi, 2019). The goal of this development is to ensure that people understand and value the significance of science and its motive behind with the help of interactive activities and for such reason, five halls have been created so that different schools can have multiple access simultaneously as it is a virtual platform for learning enabling users to interact through three dimensional simulation providing scientific literature in accordance to modern developments all over the society infused with technology and other technical support for not just to be deployed in scientific innovations but to help in many governmental initiatives as well. The cinema is also equipped with a scientific laboratory based on science and technology to explore valuable facts. (Cardoso, 2016)

Marketing plan objectives  of 7D Cinema Theatre opens in Oman

Every person in the world loves the movies most but they will prefer to watch movies in highest quality in environment of 3D or more. The people of Oman are also in seek of such cinema theaters. So, by considering their interests, Nizwa Science & technology center has opened the educational cinema in the country that will let the customers experience movements and motions throughout the screen. The project needs the proper and accurate marketing plan and clear objectives and some rules and regulations will also be applied in cinemas to control and manage the saturation in cinemas.

As the cinema is current sponsored by BP Oman, so plan for the shows are managed in which 6 documentaries, 100 entertainment movies as well as 200 educational movies selected. Furthermore, the cinema is focusing to assist the faculty members as well as students but the other groups such as local residents and other office staffs are also allowed to have the facilities in the future. But, the management of seating plan and providing service to every group is the biggest challenge for the management of 7D cinemas. So, it is decided to put limitations on every group because every group can have the entertainment and education services equally ( Times News Service, 2019).

Current market and brand of 7D Cinema Theatre opens in Oman

The industry for traditional cinemas should not be ignored at all even though they work on other basic and traditional parameters, even then they hold valuable position in the marketing and since all other cinemas are entertainment related so most of the people will be attracted towards that content as even students try to avoid educational stuff so making parents to visit would be additional hectic job. (Connolly, 2009) Proper market research includes the practicability and equipment options for the right audience including what range of price they’d be willing to pay, cinema style, seating options and also the consumer consumption habits. Other points that need to be evaluated beforehand and focused for the 7D cinema are:

·         Living structures of the targeted audience

·         City structures of the locality

·         Retail store structures including purchasing patterns (7dcine, 2014)

Segmentation  of 7D Cinema Theatre opens in Oman

First and foremost are the students to be focused on as a younger segment who’d settle upon latest technological and educational movies for inexpensive modern movies. Faculty and parents of students that have mutual interests in viewing entertaining movies along with their pupil and kids. (Smith, 1956). By focusing on the types of segmentation, the strategy for the segmentation in Oman is based on the psychographic strategy for the children and students that have different types of the interests. In Oman, the students who are studying in KG, primary and schools level students like animated films, informative based on general knowledge and superhero movies most. So, the segmentation of opening cinemas is based on the psychographics where schools and residents exist. No doubt, the segmentation is also based on demography but more focused thing is psychography. By considering interests of the students, Nizwa science and technology has decided to start the marketing campaigns and think to start the shows on animated and superhero action movies into theaters. For the college and university level students (20 – 30 age group), the science fiction, superhero, real stories as well as other crime movies campaigns will be started that will attract more students towards cinemas.

Targeting  of 7D Cinema Theatre opens in Oman

Two market segments; students and their parents and faculty are targeted specifically as they are the aimed reason behind cinema orientation and also for small schools in town that have limited access to modern technological equipment’s (XD.Cinema.com, 2020).

The targeted segments in this study for making marketing for 7D cinemas, are geographic and the psychographic. The geographic group is selected and targeted because people are living in the cities together and they have many similarities such as values, cultures, languages and beliefs. Although, the students living the cities, they may have also same types of interests because of their surroundings. So, the targeted groups are the students studying in schools and colleges based on the demography and psychography. Furthermore, the faculty members and their parents will also be interested or attracted to come into cinemas because of their similar interest like entertainment and refreshment with families.

Positioning (this you will write another cinemas that has 7d cineme in oman or out country, then you will do perceptual map )  ( check attached file )

It can be in different forms that describe the indirect competition for not just entertainment purposes but promotional and educational alternatives as well as there are many YouTube channels that are providing much informative and educational content for youngsters (Shuqee.com, 2018). Further in the positioning of marketing plan of 7D cinema, the marketing plan is focusing on the promotional activities to promote the cinema theaters and their services for the customers. Most of the international cinemas in Dubai mall and other countries are invited and encourage many youtubers to come and record their experience to tell and show other people. In dubai mall, many youtubers have filmed in cinemas and uploaded their videos doing enjoying in cinemas as well as showed the service in the theaters.

Marketing mix strategy of 7D Cinema Theatre opens in Oman

Once the inauguration takes place, a buzz should be created to build excitement for grand approaches, including count downs on the 7D’s cinema building. Mainly, advertising brochures should be distributed in schools and colleges and also advertisements in newspapers and student oriented magazines to encourage students to get a chance of winning free coupons as well. Other than this, a fully fledged snack bar will also be a source of student attraction for web salvy. (bplans, 2018)

Budget recommendations of 7D Cinema Theatre opens in Oman

A budgeting head with valuable experience to collect regular checks and other expenses including stalls inventories and rents e.g, $900 per month. Other repairs and upgrades should be run on estimations and calculations incurring all expenses with proper financial knowledge (Tiffany, 2017) Omani rial is worth to have while predicting about the economy of Oman. It has a very designated worth and its importance is always makes the working to be more successful and beneficial for the investors there. The cinema increase will make the working towards successful economy to be more determined and more appropriate and this is making the cinema fields more successful and beneficial as well.

Evaluation and control ( You must do KPIS to show how the control will be . Graph and tables must )

Nizwa 7D cinema is an all new and highly technological video recreational learning program that runs with multiplayers to activate 3D video technology and a variety of designs that plays different theme equipments such as, virtual simulation topic scenarios and seats with special effects and other environmental and historical effects infused with science and technology to be played with three dimensional simulation and to make the experience a fun experience to engage the audience with successful educational and entertainment projects including, science, history, technology, adventure and recreation (Lancaster G. and Massingham, 1988).

Marketing mix

-          Product  of 7D Cinema Theatre opens in Oman

Core competency product includes screening of movies, hygiene environment, digital sound system, pleasant ambiance, food court, central air conditioning and well-illuminated layout. As the cinema has sponsorship of BP Oman, it is equipped with 6 documentaries, 200 educational movies as well as 100 entertainment movies licenses. The products of the cinema in the form of service and entertainment will be provided to visitors such as offering new movies, moving chairs experience with scenes and sounds and other services.

-          Pricing  of 7D Cinema Theatre opens in Oman

Nizwa science and technology has flexible prices to accommodate students and genre of the movies and their popularity which is adjusted according to government policies (DUBBUDU, 2015). For pricing of the shows 7D cinemas, it is categorized into three categories which are: economic, upper class and premium.

-          Place  of 7D Cinema Theatre opens in Oman

It is located in Oman where all modern transportation facilities are available. Oman has already many of the cinemas as they are going to make people more entertaining and this allows the things to be more active and more published for people to visti such places for getting entertainment.

Promotion of 7D Cinema Theatre opens in Oman

Initial hype as per school promotional activities and clientele innovative methods should be incorporated for influx mobility and enhanced usage. The most beneficial and effective source of promotion is daily advertisement in newspaper as well as online ticketing facility. Promoting about cinemas is a good thing as people come yto about more about the importance of getting entertainment and making them use more to get successful time with family and friends as well.

People  of 7D Cinema Theatre opens in Oman

All the employees are highly motivated with vibrant energy while being courteous and well-dressed at the same time to greet customers with a smile on their faces. The escorting team will be kind and generous as well.

It involves the sequence of actions for effective delivery of service such as at Nizwa, audience upon reaching the location can have their vehicles parked through pay n park followed to go at ticketing station and choosing their interested movie where ushers accompany them to their desired screens. The overall experience is full of quality and convenience.  (7dcine, 2014)

Physical evidence includes excellent ventilation, spacious interiors, uniform appearance, air conditioning, extensive parking area and family atmosphere. (Cardoso, 2016)

Objectives of 7D Cinema Theatre opens in Oman

·         Selection of proper films for the right audience.

·         Revenues to be employed on educational purposes.

·         Precise customer service.

·         Vigilant management of finances to manage costs.

·         Healthy sales.

·         Stable profit margins.

·         Educational concessions.

Recommendations of 7D Cinema Theatre opens in Oman

·         High quality movies with comfortable seating should be run.

·         Management should be rewarded with discount coupons for their kids and families.

·         Multiple screens should have diverse documentaries and movies.

·         Quality and reasonable snacks should also be provided.

References of 7D Cinema Theatre opens in Oman

7dcine, 2014. http://www.7dcine.com/5d-cinema-marketing-research.html.

Apen-Sadler, D., 2019. Oman gets its first 7D cinema. [Online]
Available at: https://www.timeoutmuscat.com/film-tv/421950-oman-gets-its-first-7d-cinema

bplans, 2018. https://www.bplans.com/movie_theater_business_plan/management_summary_fc.php.

Cardoso, P. J. C., 2016. Playing in 7D: An Action-Oriented Framework for Video Games..

Citycinemaoman.net, 2018. CITY CINEMA. [Online]
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Cityvago.com, 2018. Muscat. [Online]
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Connolly, M., 2009. The Place of Artists Cinema: Space, Site and Screen. Intellect Books..

Dewi, I. P. K. &. H. H., 2019. Kajian Tema Wisata Edukasi di Sindu Kusuma Edupark Dari Perspektif Pemasaran Pariwisata.. Jurnal ALTASIA, ., p. 1(1).

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Available at: https://factly.in/indian-movie-theater-rules-next-time-you-go-a-cinema-theatremultiplex-check-if-your-theatre-follows-these-rules/

Elcinema.com, 2019. Oman Cinemas. [Online]
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Gulfassignmenthelp.com, 2019. Discover Assignments Of Gulf Universities. [Online]
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Lancaster G. and Massingham, L., 1988. Essentials of Marketing. Maidenhead, Berkshire, England. McGraw-Hill..

Martins, J. G. R. B. F. B. L. M. M. &. B. M., 2017. A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal.. Journal of destination marketing & management, , pp. 6(2), 103-109..

Om.novo.com, 2019. Quick Book. [Online]
Available at: https://om.novocinemas.com/

Shuqee.com, 2018. NEWS AND EVENTS. [Online]
Available at: http://www.shuqee.com/news.html

Smith, W. R., 1956. Product differentiation and market segmentation as alternative marketing strategies.. Journal of Marketing. , pp. (Vol. 21, Issue 1, July). p3-8..

specialtycinema, n.d. https://www.specialtycinema.com/effective-marketing-strategies-promote-cinemas/.

Tiffany, K., 2017. 10 reasons the movie-theater experience is still worth the effort. [Online]
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Timesofoman.com, 2019. 7D cinema theatre opens in Oman. [Online]
Available at: https://timesofoman.com/article/2141711/oman/7d-cinema-theatre-opens-in-oman

Trip Advisor.Com, 2018. Movie Theaters in Oman‎. [Online]
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XD.Cinema.com, 2020. What is a 7D Cinema and Technology for 7D Movie Theatre. [Online]
Available at: https://www.xd-cinema.com/7d-cinema-technology-7d-movie-theatre/