Assignment on the Starbucks

The Starbucks has bene taken as the multinational company which has been managing various publics in different areas of the universe. As the market leader in the retail coffee shop. In this it has been mentioned that the significance of ethics has been enlighten time and again in the content of business. within the twenty first century government and many of the watch dog agencies have been keeping an eye on business which has been tried to engage in some of the unethical practices. Starbucks also mainly focus on their customer services and it has been strength their emphasis on customer service and make it the significant part of their business strategy. Starbucks has outshined other food and drinks brand in this sector and it has main benefits for the brand as well. (Voigt, Oana , & Kathrin, 2017)As it has been mentioned that Starbuck has been well-known and also be taken as to be the important coffee company in the universe. Starbuck had originally stated as one store but now they have been open in various countries within the next few years.

The main aim of Starbucks has to inspire the and promote the human essence as well as one distinct, one neighborhood and one cup at a spell. When it comes to the Coffee of the shop and about the quality the company has been obsessive about their moral tracing and the premium coffee beans and these beans have been roasted with care and enhance the lives of individuals who grew them. they care intensely about all of this. The Starbucks have continued to enhance their corporate social responsibility practices to address the concern of various investors’ groups. The employees are the stakeholders who have been burdened the most. As it has been known that Starbucks is the company which hold strong ethical values, and conscious environmentally. The workers satisfaction and preservation of organization is at their glance because of having excellent practices of CSR. Despite from this some of the consumer have been attracted more to the company due to the performance of CSR responsibility and it has been the driving force for the company.

 Business Ethics of Starbucks

The Starbucks has bene taken as the multinational company which has been managing various publics in different areas of the universe. As the market leader in the retail coffee shop. In this it has been mentioned that the significance of ethics has been enlighten time and again in the content of business. within the twenty first century government and many of the watch dog agencies have been keeping an eye on business which has been tried to engage in some of the unethical practices. (Nan & Xing , 2017)Despite from this most of the huge business have been behave responsibly. As it has been mentioned that Starbucks mainly pay emphasis on the each of the sector but mainly down the supply chain, in this sector it mainly emphasizes on doing business string ethically. There are some of the significant principles which has been associated ethically with supply chain. It can also be said that supplier and supply chain relationships should not remain restricted to just the formal give and take relation.

As well as it has also been observed in twenty first century that HRM has now converted into the central part of the business which affects the effectiveness and productivity of the business. in this regard Starbucks has also been focuses on managing Human resource smartly, ethically and strategically. Moreover, there are many perks of working at Starbucks apart form great working culture and atmosphere. Starbucks also mainly focus on their customer services and it has been strength their emphasis on customer service and make it the significant part of their business strategy. Starbucks has outshined other food and drinks brand in this sector and it has main benefits for the brand as well. while other brands have been pugnacious to develop strategies to win and remember customers, it is busy in enhancing their business to latest sectors of the universe and reaching new customer sections.

Stakeholders at Starbucks

In this it has been mentioned that the coffee company of Starbucks shareholder management aspects has been depends on various programs for the corporate social responsibility. The Starbucks have continued to enhance their corporate social responsibility performs to address the concern of various stockholders’ groups and they are as below (Bundy, Ryan , & Miles , 2018)

Employees of Starbucks

The Starbucks arranges employees in their efforts of CSR. As well as it has also been stated that stakeholders’ workers mainly demand for the better working situations, security of job and their increased wages. As well as the Starbucks structural culture focuses on the workforces first attitude.

Customers of Starbucks

Starbucks taken customers as between their toppest stakeholders. As well as the interest of these stakeholders have been high quality products and services. As the universe most famous specialty coffee house chain, in this Starbucks efficiently addressed tis interest. Moreover, the company also involves consumer as their main sponsors by encompassing the culture of Starbucks.  

Suppliers of Starbucks

The suppliers of Starbucks have been consisting of extensive supply association and coffee growers. The major interest these stakeholders has to recompence and developing mandate from Starbucks. Moreover, Starbucks also discourses the attention of these stakeholders from the variety of corporate social responsibility programs.

Investors of Starbucks

In any of the business, Starbucks have also addressed their investors as in the form of stakeholders. The Starbucks universal enhancement and continued dominance in the industry of coffee house reveals high financial performance.

Government of Starbucks

In this Starbucks have to address the interest of many governments as in the form of stakeholders while taking the company’s universal presence. In overall Strabucks fulfills with rules and regulations.  Moreover, the company have bene using the network of locations in various European countries to feat tax advantages.

Ethical dilemma at Starbucks

As it has been mentioned that Starbuck has been well-known and also be taken as to be the important coffee company in the universe. Starbuck had originally stated as one store but now they have been open in various countries within the next few years. Since from the era of 2007 the Starbucks has been taken as the world’s most ethical company. By being ethical it has been recognized as the organization who have been explaining accomplishments integrity, transparency, business and ethics and compliance and behave as the driver to effect positive transformation within the business community and societies all over the world. As well as the company has held the dilemma of cup in which the organization mainly hold some of the other priorities besides keeping its cups out. (Avdeev, Sia , & Hannah , 2019) In this regard the biggest concern of star bucks is environment than to have the disposable cup. As well as Starbucks has been putting significant marketing influence behind the efficiency, too, gambling that despite from the financial recession consumer would be strained to the avocado radiance of it which has been known as shared planet creativities. In this regard company has been introducing paper cup as the part of their change from an artistic roaster to world’s largest special coffee restraint. Furthermore, the company has been familiarized the recycle plastic coffee hot brew cover to cut out the double cupping. It brawled the FDA for further two years for having the endorsement for first ever-hot beverages packaging and featuring. Moreover, the Starbucks were switched their plastic cups from polyethene to polyethene. As the organization has been developed, the cup’s disposal issue has been become the in the bonnet of industry.

Code of Ethics of Starbucks  

The main purpose of Starbucks is to inspire the and nurture the human lifeforce as well as one discrete, one neighborhood and single cup at a time. When it comes to the Coffee of the shop and about the quality the company has been ardent about their moral obtaining and the optimum coffee beans and these beans have been roasted with great care and enhance the lives of individuals who grew them. they care intensely about all of this. As well as they have been known as partners because they have nit taking it only job, it’s their passion. They have been working together to grip assortment in making the place where everyone can be their own selves. They always treat each other with dignity and respect and they also hold standard. When they have been fully engaged, they work and laugh and enjoy together and also uplifts the life of their customers even in the minimum time limit.

            It has been begun with the promise of accurate drink but their work has gone far beyond. It is actually related to human association. When it has been come to their consumers, they feel the sense of belongingness and the coffee (Valuiskaya, 2019)shops has been become heaven and a place where individuals can have the break from their worried and tensions. As well as the place where they were able to meet their friends. The coffee shop has become the place of enjoyment at the speed of life- which is sometime slow, and some times faster. Furthermore, in this it has also been stated that each of the store is the part of society and they have been taking their responsibility to be excellent neighbors. They desired to be invited wherever they have been doing their business. they have been forcing for positive action and attaining together their partners, community and customers as well.

Conflict of Interest of Starbucks

In this it has been stated that the definition of code of interest has been taken as the situation in which anyone who has been making decision in a professional way of profit. Moreover, conflict of interest is something which might be occurred in organization and in Starbucks which has been gone of their ways to deal with conflict of interest. One of the conflicts of interest would be working at Starbucks or any other coffee shop. Strabucks also involved that a partner did not work at Starbucks and other coffee shops at the same time. As it has been stated above that Starbucks did covers conflict of interest within the code of conduct and it has been situated at their websites. In this it has also been mentioned and explained the term conflict of interest so that the partner of company gets from their original meaning. As well as the partners who have the knowledge of what the conflict of interest is and who were spot the possible conflicts, and they should have to report the manager or the chief of compliance and ethics officer.  

Who Are the Primary Stakeholders?

The primary stakeholders of Starbucks are their employees, shareholders, investors coffee farmers, customers and local communities and business partners. The Starbucks has been using corporate social responsibility to manage most of the problems which they face. Starbucks also describing CSR as to be conducting business in pathways to develop economic, social and environmental benefits for the societies in which they operate and for the stakeholders of the organization. As well as Starbucks also provide back to the societies in which they do business all over the world. Moreover, in terms of relations of stakeholders, and the corporate headquarters is responsible for handling shareholder relations, national and international franchises and workers relations within the in organization functioned stores in U.S and also in international markets. Moreover, the relationship of stakeholders has not in one-way communication. In this consumer (Hillenbrand & Kevin , 2019)have the right to create purchasing. Moreover, the company has been taken as one of the most ethical among various companies and it has been said in Ethisphere magazine. It has also depended of their corporate citizenship and duties and their corporate governance, and also the creativity which is contributing in domestic wellbeing, internal system, leadership ethics and compliance program.

Did the CEO handling of the incident promote positive relationships between employees and customers? Why?

 Yes, the CEO of the company Mr. Kevin Johnson utilized Starbucks shared values as the key factor of his decision making while he unrestricted the latest use of third place policy in may in which e has been said that we desired to have our stores to be the third place, a sincere and hospitable atmosphere where consumer can gather and associate. Any of the consumer as welcome to utilize space of Starbucks involving rest rooms, squares and Cafes, despite from they made purchase. The owner of the company further focusses that purpose of Starbucks in developing a culture of affection and belongingness and the culture where everyone has welcome without any limitations.

Yes, his decision to close 8,000 stores of Starbucks has united with Starbucks in their goals and mission as well. Starbucks has enthusiastic at developing a culture of belonginess and warmness and also the decision of closing his stores has been proof that they have been sincere with their apology and they were also assimilating their values along with the usage of third place policy. He is managing of the events of indorses positive relationships among customers and employees when e (Young & Kang, 2018)delivered his apology which he meant that distressing attitudes would not be abided in his stores. His handling of events involving latest policies has both concerned with Starbucks workers and customers. Moreover, obviously it also boosts up the sense of connectedness and some of the shared values. Johnson also called the event reprehensible and he mentioned that what has been happened to those young mans should not have happened. As well as no one deserves to be distinguished and he make sure about one thing that the public which he would be going to be save for his customers.

Does Johnson explicitly accept responsibility for the incident and provide direction

for a course correction?

In this it has been stated that Johnson do not flexibly recognize that his pronouncement had been depends in ethics and mortality. Johnson also describes that the provided video had been tough and problematic to watch and the movements which were presented in the cinematic do not characterize the assignment and standards of Starbucks. As compare to this the question of mortality and ethics which has been spoke in Starbucks are task, values, right morals. Moreover, Johnson also addresses the problem tortuously.

Yes, it could be said that his apology endorsed the awareness of the problems. After this event, Kevin approved that movements in the video did not epitomize the undertaking and standards of Starbucks. After this including atmosphere had developed where everyone had needed to operate within Starbucks without the requirement of purchasing anything. In this regard Johnson and his apology pay emphasis on the vigilant and accomplishment. In this regard his apology develops the positive diversification. After the confession Johnson were encountered with two of the men’s who had been arrested, suggesting that the awareness had fully developed and management of the company actually mean to change. For the consumers and workers, it developed a difference. For the workers they hold the opportunity of being trained on unconscious bias training, which has been made them more aware of what they must have to do if they have been faced interruption. For the consumer, nurturing and inspiring atmosphere had been developed where an individual can have tea and wait at the same time.  

Which stakeholders carry the greatest burden in this incident? Why?

 In this it has been stated that as it has been mentioned above that the coffee company of Starbucks shareholder management aspects has been depends on various programs for the corporate social responsibility. The Starbucks have continued to enhance their corporate social responsibility practices to address the concern of various stakeholders’ groups. The employees are the stakeholders who have been burdened the most. As it has been known that Starbucks is the company which hold strong ethical values, and conscious environmentally. In this it can also be stated that Starbucks provide the brief information of and Q and A for the stockholder on the Starbucks website. The company also communicate with their shareholders initially through sending documents in which the shareholder selects to receive the information digitally. Moreover, there were two meeting have been held. Despite from this company did not guaranteed about the seating for all of the shareholders but they can have the opportunity to watch the live streaming of the online incidents.

Furthermore, after having the incident Starbucks more likely to work on providing good governance, as well as ethical code of conduct and some of the social responsibility in the way where they perform their business in an excellent way (Hendy & Tom , 2017). The workers satisfaction and preservation of organization is at their glance because of having excellent practices of CSR. Despite from this some of the consumer have been attracted more to the company due to the performance of CSR responsibility and it has been the driving force for the company. the measures which organization take to decrease their influence on the atmosphere has mainly cost consuming but for the longer run they prove to be beneficial within the terms of deceasing environmental damage.  As well as company also investing in the measures to strengthen their supply chain which make sure them about the maintainable development.

References of Starbucks

Avdeev, V., Sia , N., & Hannah , W. (2019). Case Study: Ethical Considerations of an Accounting Professional. Journal of Leadership, Accountability and Ethics .

Bundy, J., Ryan , V. M., & Miles , Z. A. (2018). Organization–stakeholder fit: A dynamic theory of cooperation, compromise, and conflict between an organization and its stakeholders. Strategic Management Journal, 476-501.

Hendy, N., & Tom , B. (2017). Teaching a Business Ethics Course Using Team Debates: A Preliminary Study. Journal of Business Ethics Education, 5-22.

Hillenbrand, C., & Kevin , M. G. (2019). Corporate tax: what do stakeholders expect. Journal of Business Ethics, 403-426.

Nan, Y., & Xing , L. (2017). Analysis of the Importance of Enterprise Culture on Consumer Behavior-------An Example of Starbucks. In 7th International Conference on Education, Management, Information and Mechanical Engineering.

Valuiskaya, E. (2019). Corporate Social Responsibility in Business-to-Business and Business-to-Consumer Companies: Nucor Corporation and Starbucks Corporation Case Studies. University Honors College Middle Tennessee State University,.

Voigt, K. I., Oana , B., & Kathrin, M. (2017). Globalizing Coffee Culture: The Case of Starbucks. In Business Model Pioneers, 41-53.

Young , N., & Kang, W. J. (2018). The effect of corporate social responsibility on brand equity and the moderating role of ethical consumerism: The case of Starbucks. Journal of Hospitality & Tourism Research, 1130-1151.