Question 1
a):
The
ISO 9001:2015 has established risk-based thinking. The standard has developed
risk-based thinking as an approach that must be incorporated into the quality
management system of the corporation. The corporations now can develop risk-based
thinking through evaluating risk when they are establishing controls, processes
& improvements within QMS. In the previous ISO standard versions, the
corporation considers risk as a single component and take preventive action of
the risk. The latest standard has helped the organization to consider risk in its
planning processes so that the level of risk can be mitigated up to a lot of
extents.
b):
The
risk-based thinking has made today's corporations proactive which encourages
continuous improvement. When the corporations consider risk in their planning
process than the chances of errors reduces up to a lot of extents. The risk-based
thinking allows the corporation to establish processes and control in such a
way that the risk should be incorporated in these processes and controls. If
the quality management system of the corporations implemented on a risk-based
thinking approach than the corporations can continuously improve their
operations and can achieve their desired goals. Continuous improvement is
essential for the success and growth of the organizations (Kiran, 2016).
Question 2:
As
there are many complaints regarding the quality of the speed instrument panel
the corporation will have to analyze the cause of poor quality. Several quality
control tools can be utilized for identifying the causes of defects in the
speed instrument panel. The tools which are used for analyzing the defects in
the speed instrument panel include cause and effect diagram, flow chart, and
checklists. These quality control tools provide brief information about reasons
which are causing quality issues in the products. The first instrument which
the team is going to utilize for improving the quality of the product is the checklist.
Through the checklist, the team makes sure that the product follows all the
steps of production and after production, the quality test will be done to check
the quality of the product (Spender, 2014).
The
team will utilize the cause and effect diagram to identify the cause of defects
in the product. The cause and effect diagram is a great tool for analyzing the
root cause of the problem. Another tool that the team will use is the flow
diagram. The flow diagram provides detailed information regarding the steps
which are involved in the production process. Through the diagram, those steps
can be identified where the organization needs to improve its quality or where
quality issues are occurring (Kiran, 2016).
Question 4
a):
The
SERVQUAL model can be described as a research instrument that is utilized by
the researchers to evaluate consumer perception and anticipations regarding the
quality of service. The SERVQUAL model focuses on five dimensions that
represent the quality of service. The SERVQUAL model is utilized in qualitative
researches. As the researchers want to understand customer satisfaction the
SERVQUAL survey is performed so that detailed information about customer
satisfaction can be gathered. Through this approach detailed information
regarding the service, quality can be gathered and consider an exceptional
approach for collecting qualitative data (H., 2011).
b):
Table 2. Cumulative as an average
rating (CAR) for the Five key dimensions in SERVQUAL
|
|
|
|
|
Dimension
|
Variables
|
E
|
P
|
CS GAP
|
(P-E)
|
Tangibility
|
Attractiveness (external) ) Internal decorations
Staff appearance & tidiness
Hotel facilities
|
4.6 4.4 4.7 4.0
|
4.7 4.6 5.0 4.1
|
+0.1 +0.2 +0.3 +0.1
|
Reliability
|
Timely accommodation
|
5.
|
5.
|
0.
|
Room delivered to customers Facilities of rooms
|
4.9
4.8
|
5.0
4.9
|
+0.1
+0.1
|
Orders are done by staff
|
5.
|
4.
|
0.
|
Responsiveness
|
Welcoming of customers
|
5.
|
5.
|
+0.2
|
Respond for requests
Giving information offering for service
|
4.8
4.8
|
4.7
4.8
|
-0.1
0
|
Speed of service
|
5.
|
5.
|
+0.1
|
Assurance
|
Staff experience and professionalism
|
5.
|
5.
|
+0.2
|
Staff politeness
|
5.
|
5.
|
0
|
Price of service
|
5.
|
5.
|
0
|
The effort did by staff for security
|
5.
|
5.0
|
+0.1
|
Hotel atmosphere( calm)
|
5.
|
5.0
|
+0.4
|
Empathy
|
Accessibility.
|
5.
|
4.
|
0.
|
Staff availability Attention paid by staff
|
4.9
4.3
|
4.9
4.5
|
0
+0.2
|
Staff flexibility
|
4.
|
4.0
|
0.
|
Hotel prevision for customer necessities
|
4.
|
4.
|
0.
|
Cumulative Average Rating (CAR)
|
|
|
+0.30
|
c)
There
are several things that hotel management should improve. Through implementing
the ISO standard for quality the hotel can improve its current services up to a
lot of extents. The hotel should focus on continuous improvement and the
management should encourage its employees to provide the best customer services
to its customers. The employees should be given training regarding customer
services. I hotel industry customer services play a vital role in increasing
the customers and ultimately increasing the profit of the corporation (Campbel, Edgar, & Stonehouse, 2011).
References of Total Quality Management
Campbel, D., Edgar, D., & Stonehouse, G. (2011). Business
Strategy: An Introduction. Macmillan International Higher Education.
H., B. D. (2011). Total Quality Management, (Revised
Edition). Pearson Education India.
Kiran, D. (2016). Total Quality Management: Key Concepts
and Case Studies. Elsevier Science.
Spender, J.-C. (2014). Business Strategy: Managing
Uncertainty, Opportunity, and Enterprise. OUP Oxford.