In this
report section, three main areas are covered. Firstly, aims and application of
BPR are discussed in detail. Secondly, aims and application of lean management
in the manufacturing sector are analyzed. While in the third heading,
performance management measures are stated for the small companies to improve
their performance outcomes.
a) Aims and Applications of BPR
The BPR
stands for Business Process Re-engineering. Organizations support BPR and
implement in organizations for several advantages including monetary and
non-monetary benefits. Aims of Business Process Re-engineering are stated
below:
i)
To cut down processes in such a way that reduces
enterprise costs.
ii)
To reduce redundancies associated with the
manufacturing process in an organization.
iii)
To control unproductive layers in the production sector
iv)
To eliminate errors caused by processes or systems by
re-engineering that process.
v)
To remodel processes for improved output from each
process in the organization.
Application
of Business Process Re-engineering (BPR) is presented below:
Manufacturing
Sector: In the manufacturing process, organizations use modern technologies and
advanced processes to ensure maximum output from the invested input resources.
However, sometimes errors in process or failure of a single process can cause
issues and deficiency in process output. In such a situation, organizations can
apply BPR tools (e.g. Robotic Process Automation and Workflow Automation) to
overcome this issue.
Assembling
Process: In the assembling process, poor technologies and inefficient systems
can cause time delays and defects in assembling. Organizations monitor the
assembling process to identify gaps and errors for process improvement. For
such issues, organizations implement BPR approach that integrates information
processing work and prioritize processes in redesign urgency orders. Moreover,
sometimes it suggests a complete change of technology and re-modelling of processes.
Thus, using BPR in assembling process time delay and system failure related
issues can be handled.
b) Aims and Application of Lean Management
The aims and
application of lean manufacturing are Improvements in Quality, Increased
Productivity, Waste Control, and keeping things in order. The most focused
purpose of lean management is to make betterment in quality without increasing
its cost. the quality can be increase by removing all kind of errors. Increase
in productivity is the result of lean management. in other words, a strategy in
which productivity is increased but the resources or cost remains the same is
the output of lean management.
Waste Control in the production
sector, there can be a lot of waste of resources such as wastage of land
resources, labour resources, plant resources, and capital resources. if this
wastage of resources can be removed from the production sector the company will
be able to produce more and more goods and also the profit will be increased.
Keep every factor in a sequence lean management provides all kind of aid to
keep everything on the place so it could be used to whenever it is required.
Application of Lean Management:
Application of lean management is in production
or manufacturing sector, services sector: in-service sector, and supply chain. Lean
management applications are common in the manufacturing sector to control waste
and improve quality. While lean management can be applied for improved customer
interaction and better service quality. For instance, in the healthcare sector,
the lean management application can increase patient safety measures and reduce
error rates. Furthermore, to control extra motion and improve transportation
process companies apply lean management in their supply chain system.
c) Performance Management Measures
In small
scale productions, the appropriate performance management measures are rating
scales, the benchmark of employee performance, monitoring system, productivity
records, and performance appraisal systems. Small scale organizations can use
these measures to get information about performance and requirement for
improvement in future. After identifying, companies can apply lean management
and incentive systems for improvement.
- Concerns on Limited Resources
a)
Factors
affecting limited resources in production management
In the production
management, managers of an organization are required to maintain and utilize
the organizational resources in the best possible way to maximize the revenue
stream. Organizational resources include human resources and material
resources. In Muscat Traders, the production management is required to manage
the material resources such as linen fabric and raw materials for personalized
mugs manufacturing. Managers are responsible to make production plans according
to the available resources. For instance, if a company have not sufficient
material to produce a required number of inventory units then managers will
place an advance order to purchase new materials for the production process.
However, if a company lacks financial resources then the company will produce
products with the available limited raw material only. In such a situation, the
company would focus on production capacity rather than market demand. Some
common factors affecting limited resources in production management are
discussed here in this section which includes time limitations for big orders,
insufficient funds or budget, labour strikes, delays in the supply chain, poor
managerial decisions, and dynamic demands. (Needles & Powers, 2010;
Paramasivan, 2009).
Sometimes limited time
available in the order delivery also influences production management plans.
For instance, Muscat Traders produce three types of bedsheets (twin, queen, and
king). In case of an urgent order of 300 twin size bedsheets will change the
regular production plan for queen and king bedsheets as the company would need
to purchase more fabric and arrange additional labour forces for the
manufacturing of other products (queen and king bedsheets). Furthermore, sometimes
the production management system gets influence from the unavailability of
required funds or budgets. For instance, because of the limited budget company
cannot purchase the whole required fabric from the suppliers to produce the
desired level of bedsheets inventory. Apart, insufficient labour reduces the
capability of an organization to meet its production needs. For instance,
labour went on strike to create a challenging situation for the production
management system. Similarly, delays in the required materials and supplies
influence production system. However, sometimes improper decisions regarding
resources utilization not only increase cost but also creates issues when the
need arises. Although, unstable and dynamic demand for a particular product
also make it difficult for the production managers to plan for production. As
they cannot clearly understand the actual number of units required to be
produced.
b)
Production
budget: Using the data given in the case study the following production
budget is developed. According to the case study, the company is required to
produce at least 200 units of twin size bed sheets and 2000 units of
personalized mugs. Considering the shared information, the following production
plan is developed for the Muscat Traders without making any changes in the
shared information. As case did not provide information about ending and
beginning inventory therefore these are kept “0” for all products.
Production
Budget
|
Twin
|
Queen
|
King
|
Mugs
|
Sales Unit
|
200
|
220
|
180
|
2000
|
Planned Ending Inventory
|
0
|
0
|
0
|
0
|
Total Required Production
|
200
|
220
|
180
|
2000
|
Beginning Inventory of FG
|
0
|
0
|
0
|
0
|
Units to be Produced
|
200
|
220
|
180
|
2000
|
Following information shared in
the above table, the following budget is developed for direct material
usage. The direct material usage budget covers all essential details shared in
the case study regarding the required production units, fabric metre per unit,
and sizes of each bedsheet type named as a twin, queen, and king size bed
sheets.
Direct
Material Usage Budget
|
|
Twin
|
Queen
|
King
|
Units
|
200
|
220
|
180
|
DM per unit
|
1.3
|
2
|
2.5
|
Total DM Required For Production
|
260
|
440
|
450
|
DM Cost per Metre
|
0.55
|
0.55
|
0.55
|
Total Direct Material Cost
|
143
|
242
|
247.5
|
The
following table represents the revenue budget of Muscat traders. The following
budget is developed by using the selling prices and total number units
specified by the case.
Revenue
Budget
|
|
Twin
|
Queen
|
King
|
Mugs
|
Total Units
|
200
|
220
|
180
|
2000
|
Selling Price Per Unit
|
5
|
5
|
5
|
3.95
|
Total Revenue
|
1000
|
1100
|
900
|
7900
|
Considering the above, tables of
direct material usage and revenue budgets it is clear that personalized mugs
will have relatively greater contribution generation of total sales revenue.
However, the total cost of personalized mugs is also greater than all
other products because of the greater number of units produced.
c) Reasons for Unequal Production
Following
the production budget, Muscat Traders have planned for unequal production.
There are several reasons for this unequal production. Three of these are unequal
market demand for products, limitation of material, and different cost of
production. According to the case scenario, total demand for each product
varies in the market. The queen bedsheet had relatively greater demand than
twin and king bed sheets. Therefore, the production level will also vary for
these products. Moreover, the company have only supplies of 1000 metre fabric
linen. Therefore the company adjusts all required sizes in this 1000 metre
fabric and produce the maximum possible number of units for each bedsheet while
considering the demand level. While the third reasons are the different cost of
production. King bedsheet is relatively expensive than other products. Equal
production will change the cost of production. Thus, the cost of production
also limits the number of units produced by for these products.
Cost
of Goods Manufactured
|
Twin
|
Queen
|
King
|
Mug
|
Total Units
|
200
|
220
|
180
|
1988
|
Per Unit Cost
|
|
|
|
|
Variable cost
|
3.7
|
5
|
6.1
|
2
|
Fixed cost
|
2
|
2
|
2
|
3.05
|
Manufacturing Cost Per Unit
|
5.7
|
7
|
8.1
|
5.05
|
d) Measures to maximize profit
Muscat Traders is having limited resources, therefore,
the profitability of the organization is at stake. Muscat Traders need to
maximize profit by paying attention to some important measures such as increasing
inventory turnover ratio. Increase in sales will enable the company to reduce
fixed cost per unit and generate operating leverage. The company need to
control resources wastage by encouraging lean management in the production
sector. Management needs to add efficiency in resources utilization plans by
identifying the areas of excessive wastage.
- Concerns on production costing
In this
report section, production costing strategies and methods are discussed in
detail.
a) Variable Costing and Absorption Costing
In manufacturing industries, two
common methods of costing are variable costing and absorption costing. In the
absorption costing method, manufacturing industries calculate all costs which
include the fixed cost of a production process as well as variable cost
directly incurred in the manufacturing process. However, in the variable
costing method, organizations only use variable costs to calculate
manufacturing cost (Weygandt, et al., 2015). While they count the fixed cost
operating expenses after the gross profit margin in the income statement. In
other words, manufacturing companies using variable costing method keep their
fixed cost sperate from the variable cost of production. Fixed cost
differentiating between absorption cost and variable cost can be a fixed
indirect expense incurred in the business operations. For instance, salaries
paid to the management and building leases are fixed but overhead cost of
production. These costs are not linked with the production volume to some
extent. For instance, building lease will remain the same for a certain period,
no matter how many units of products are produced in the building
(Wallstreetmojo.com, 2020).
Absorption costing method is also
known as full costing method which entails the allocating fixed overhead costs.
Companies use this absorption costing method to get an accurate accounting of
net profitability in a certain period. However, it concerns all expenditure
allocated to production process even when some produced units are not sold by
the company. Excluding this, the variable costing method provides benefit to
the manufacturing companies to determine the ideal pricing for a product
offered by the company by calculating major manufacturing costs (mostly
variable cost only). Variable costing method is mainly used by the companies to
reveal the break-even point for the selected products (Chandra, 2007).
b) Income Statement using the Variable and
Absorption Costing
Using the information shared in
the case study, the following income statements are developed. The first income
statement is based on absorption costing method. While on the other hand, the
second income statement is developed while considering the concept of variable
costing. However, the rest of all assumptions regarding revenue and per-unit
cost are the same for both income statements.
Absorption
Costing Income Statement
|
Sales from Twin
|
1000
|
|
Sales from Queen
|
1100
|
|
Sales from King
|
900
|
|
Sales
from Mugs
|
7900
|
|
Total Revenue
|
|
10900
|
Less: CGS
|
|
|
Opening Inventory
|
0
|
|
Cost of Goods Manufactured
|
14177
|
|
CGS
|
14177
|
|
Less: Closing Inventory
|
0
|
14177
|
Gross Profit
|
|
-3277
|
Less: Selling & other Expense
|
|
|
Selling Expense
|
300
|
|
Variable Overhead
|
200
|
500
|
Net Income
|
|
-3777
|
According to
the above-presented income statement, the company will have a loss of OMR 3777
as cost of goods sold is greater than the revenue generated by the company.
See the
following table projecting income statement based on the variable costing
method.
Income
Statement (Variable Cost)
|
Sales Revenue from Twin
|
1000
|
|
Sales Revenue from Queen
|
1100
|
|
Sales Revenue from King
|
900
|
|
Sales Revenue from Mugs
|
7900
|
|
Total Sales Revenue
|
|
10900
|
Less: CGS
|
|
|
Opening Inventory
|
0
|
|
Cost of Goods Manufactured
|
6914
|
|
CGS
|
6914
|
|
Less: Closing Inventory
|
0
|
6914
|
Gross Contribution Margin
|
|
3986
|
Selling Expense
|
500
|
|
Contribution Margin
|
|
3486
|
Less: period Expense
|
|
|
Fixed Cost
|
6100
|
|
Net Income
|
|
-2114
|
In this
costing method, gross contribution margin was 3986 which indicate that the
company is capable to meet its manufacturing cost. However, the company failed
to cover its fixed cost with contribution margin therefore net income is turned
to a net loss of OMR 2114. Thus, using variable costing method we can
understand the actual reason behind net loss of the fiscal year. Muscat Traders
need to increase production to cover fixed cost.
c) Reduce the Selling Price
Reduction in selling price from OMR 5 to OMR 3 will change
the overall income statement. The following income statement is based on the
variable cost of production.
Income
Statement (Variable Cost)
|
Sales Revenue from Twin
|
600
|
|
Sales Revenue from Queen
|
660
|
|
Sales Revenue from King
|
540
|
|
Sales Revenue from Mugs
|
5964
|
|
Total
Sales Revenue
|
|
7764
|
Less: CGS
|
|
|
Opening Inventory
|
0
|
|
Cost of Goods Manufactured
|
6914
|
|
CGS
|
6914
|
|
Less:
Closing Inventory
|
0
|
6914
|
Gross
Contribution Margin
|
|
850
|
Selling Expense
|
500
|
|
Contribution
Margin
|
|
350
|
Less: period Expense
|
|
|
Fixed Cost
|
6100
|
|
Net
Income
|
|
-5250
|
According to
the following table, net loss for Muscat Traders is 6913 while using the
absorption costing method. See the following table.
Absorption
Costing Income Statement
|
Sales from Twin
|
600
|
|
Sales from Queen
|
660
|
|
Sales from King
|
540
|
|
Sales
from Mugs
|
5964
|
|
Total
Revenue
|
|
7764
|
Less: CGS
|
|
|
Opening Inventory
|
0
|
|
Cost of Goods Manufactured
|
14177.4
|
|
CGS
|
14177.4
|
|
Less: Closing Inventory
|
0
|
14177.4
|
Gross
Profit
|
|
-6413.4
|
Less: Selling & other Expense
|
|
|
Selling Expense
|
300
|
|
Variable Overhead
|
200
|
500
|
Net
Income
|
|
-6913.4
|
d) Favourable or Unfavorable Decision
According to the above-presented tables, the company would have a
decrease in sales revenue if the prices are decreased to OMR 3 from OMR 5.
Because of higher fixed cost company was unable to produce a profit at the end
of the business operations even when selling price was OMR 5. Therefore,
reducing the selling price would not be a favourable decision for the company.
However, the decision can be made favourable if the company exceeds its supply
of bedsheets and personalized mugs while reducing the selling price to OMR 3.
Bedsheets and personalized mugs are not need-based products. Therefore, the
demand for these products highly depends upon the selected selling prices. By decreasing,
selling Price Company can attract more customers, as well as quantity sold to
each customer, will also increase if a company decreases its selling price per
unit for bedsheets and personalized mugs.
Conclusively, it can be said that
reduced selling price will be favourable for the Muscat Trader Company only if
demand or sales increases. Excluding this, if sales volume remains consistent
and unchanged then the decision of reducing the selling price will be
unfavourable for the Muscat Trader Company as it happened in this case study.
- Recommendation
The recommendation section
contains some suggestions and overall summary report regarding the case study
of Muscat Traders.
a)
Summary
Report
Ahmed Ali made several decisions regarding the selling price
of products, production levels for each product, and utilization of
organizational resources for the generation of revenue stream. In this section,
a summary report is developed for these decisions as well as my opinion about
these decisions.
First of all, Ahmed Ali decided against
implementing lean management instead of BPR. In my opinion, his decision was
right because the company was not having very complex processes with the error
rates which could be improved by the BPR approach. The company was requiring
cost control and waste control system to reduce manufacturing cost in the
production process. Thus, applying lean management instead of BPR was the right
decision of Ahmed Ali.
Second
decision made by Ahmed Ali was about unequal production of various sizes of
bedsheets. His decision was right about unequal production as the company had a
fixed size of linen fabric sheet from which they could not produce the equal
number of bedsheets for all sizes (including twin, queen, and king). However,
his decision about budgeted production was inappropriate. He should manufacture
and sell more twin size and king size bed sheets for profit maximization as the
cost of production for these bedsheets were less than Queen size bedsheet.
The third
decision of Ahmed Ali was about reducing the selling price for personalized
mugs. This decision can be considered as the right decision because the reduced
selling price of mugs increased its sales. Increased inventory turnover ratio
indicates higher profitability.
b)
Implications
of the CEO’s Actions
The CEO of
the organization is against the decisions made by Ahmed Ali (as stated in the
case scenario). Somehow, if proper justifications and clearance are provided
CEO will surely accept the decisions of Ahmed Ali about the production sector,
selling price, and lean management. The CEO actions for Ahmed Ali decisions
should be as following.
Firstly, system
re-engineering can also reduce errors and issues in the production sector which
increases capacity and efficiency in the production plants. However, in this
case, the company does not require remodelling of process or changes in
technological use. Instead, the organization need to have improved
manufacturing systems by efficient utilization of available resources. For this
purpose, the CEO should support the application of lean management. Secondly, the
reduced selling price will enhance the affordability of these products for all
customers. Thus, a positive impact is expected for the demand factor.
Considering this CEO should support the decision of Ahmed Ali.
Chandra, P., 2007. Financial
Management. s.l. Tata McGraw-Hill Education.
Needles, B. E. & Powers, M., 2010. Financial Accounting. s.l. Cengage
Learning.
Paramasivan, C., 2009. Financial Management. s.l.: New Age International.
Wallstreetmojo.com, 2020. Variable Costing vs Absorption Costing. [Online]
Available at: https://www.wallstreetmojo.com/variable-costing-vs-absorption-costing/
Weygandt, J. J., Kimmel, P. D. & Kieso, D. E., 2015.
Financial & Managerial Accounting. s.l.:
John Wiley & Sons.