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Internal & External Analysis of the Turner Corporation

Category: Business & Management Paper Type: Assignment Writing Reference: APA Words: 2698

External Analysis - Examining the Industry Environment in Strategy


The Turner Corporation

Turner is a worldwide building company headquartered in North America and a leading contractor in different sectors of the industry. The organization has gained praise for massive, complex programmers that encourage creativity, implement innovative technology and create a difference for its consumers, staff and the world.The company's workers work on $12 billion per year on 1,500 projects, including a workforce of 10,000. With the flexibility and wealth of a global enterprise, turner gives its consumers connectivity and funding for a local business(Basil & Erlandson, 2008).

Part 1:

1.      Vision

Be the top supplier of global building supplies and technological skills.

2.      Mission

The 1 Mission is a five-story mixed-use tower, a residential building of 120,000 square foot with luxurious single-story condominiums, 2-stories city households. The project contains an outdoor fireplace/seating area and a courtyard with water. 1mission, in the category of "Mixed-Use Project" in June 2010, the Pacific Coast Designer received the Gold Nugget Trophy. The project was cited in order to solve complicated design/build challenges with its aesthetic merit and creativity. It was also awarded the 2010 ABC Merit Award of the San Diego Chapter.

3.      Suggestions

It is suggested that the Turner Corporationshould have to the bring changes in its mission statement which is described in this section.

Mission - The Turner Corporation leads our clients to a positive relationship during the construction process in offering value added construction service. Our dedication is to build sustainable ties with our customers by meeting their needs and gaining trust by any member of the construction team with outstanding results.

Vision - Performing the best quality building facilities for our clients at good and affordable rates on the market. To guarantee the survival of our business by repeat and referring in all aspects, including timeliness, attention to detail, and attitudes towards operation (Balali, Noghabaei, Heydarian, & Han, 2018).

 

Part 2: External Analysis

Analyze industry&Identify the 5 opportunities and 5 threats

            Building industry joblessness has dropped from the highest industry, by about 16%, to around 6% across the world. Local job markets have seen increases since February of this year, with places like Chicago seeing a rise of two to four per cent each month in building unemployment. Long-term consequences are also hard to foresee, but overall the industry consensus is reasonably optimistic. As we approach the end of 2020 and look to 2021, we are expecting those green shoots to begin rising steadily for the first half of next year before speeding up the pace by the end of the year, with GDP seeing a 180-degree reversal in fortune. Materials and resources have also begun to recover, with some primary materials such as lumber seeing remarkable rises year on year, fuelled largely by demand and an industry transition to more timber-framed construction. Oil and gas have seen a parallel tale with now stable price per barrel in the New Year(Basil & Erlandson, 2008).

Continuous demand forecasts are indicative of positive thinking and we foresee a 3- to 4-year cycle before building volume returns to 2019 relative to the 2008 slump, which saw a 10-year rebound back to construction volumes rate. Research is likely to continue, however, as supply of expertise remains near and the volume will not rise. In fact, this would lead to a bid and demand dilemma and higher rises consequently. The conditions for social distancing would impact productivity, material flow and individuals as well. In certain cases, reductions in production ranged from 5 to 10 percent. These conditions are not likely to adjust, but the challenges of competitiveness can dwindle as teams and programmesget better acquainted with them(Behera, Mohanty, & Prakash, 2015).

A significant point we have seen lately is that while the increase is optimistic and labour costs rise on average annually, with the prices of material now rising, a general decline in prices between 3% and 5% is recorded which is motivated by teams offering more sustainable prices to ensure the backlog of the next twelve to four months. If it lasts remains to be seen, but we expect the markets to rebound in return by Q2 2021 and to revert back to a sustainable business condition. With this, we consider that, from now to the end of Q1 2021, projects for bidding and purchase would be ideal(Bubshait & Al-Atiq, 1999).

Markets are still tight, but they are looking like plateaued and we have seen green recovery shoots that will suggest a gradual and gradual recovery. In comparison to past recessions, the building markets will recover sooner but will hit pre-COVID peaks within a span of four years. The latest predictions for the second spikes and vaccinations are all based on the current projections, so if they are present at Q22021, we can see an optimistic increase(Hanna, Tadt, & Whited, 2012).

 

Market Size

Commercial & Institute Construction Sector Overall scale for the U.S. economy: Industry figures represent both public and private company in the USA, from small business to market leaders. Besides sales, statistics on staff, businesses and the mean size of companies can also be found in the business market research.To consider the demand prospects and possibilities, customers, banks and company executive hire growth rates, and industry patterns.

 

Opportunities

            The group will take advantage of the growth prospects for the current customer base by expanding business practises on global markets. In order to focus on the large client base in China, the organisation has to discover the collaborative initiative. Another resource that Turner Construction Company's Swot Research can readily provide: project management control systems analysis is cooperation across Europe, where the company will collaborate with Canal Plus and BBC to provide access to a range of European native-language content and to raise customers locally. It can work with various telecommunications providers, and can also sell packages in diverse or untapped markets. The organisation can also manufacture unique materials in the specific field in local languages and expand fundamentally through special niche marketing(Kartam & Kartam, 2001).

Threats

The economic pressure is one of the major threats to the performance of the company. Amazon, HBO, AT&T, Hulu and Youtube are dealing with Swot Review of Turner Construction Company in almost the same industry, offering a repetitive and brand new content connection to their clients. Their base and dominance has been growing gradually. Strict regulatory legislation in many countries are another challenge to the group. • extending the Turner Construction Company's Swot Study: Case Analysis of Project Management Control Structures in China is impossible because of strict governmental policies and international content restrictions(Burge & Ihlanfeldt, 2006).

Prepare an EFE Matrix

 

Part 3: Internal Analysis

Evaluate the current financial performance of the Turner Construction

Recession Risk

To decide whether the Turner Development during the last recession was rising or diminishing. This is beneficial in determining the company's financial ability and loan risk. Compare how Turner Building is recession-proof with the general industry. Whilst there could be a new recession, assessing the robustness of the sector and business in the last recession predicts their potential to deal with possible recessions(Kraft & Molenaar, 2014).

Turner's Highest Strategic Market Share

            A comparative review reveals that these firms are under the same general context as Turner Construction, although they cannot compete directly. Those are by sales the biggest businesses. However, if they have diversified into other industries, they do not have the highest market share in this sector. Starting with the review of details on these firms would the Competitiveness portion of an investment strategy or memorandum. The strategic advantage is that it sells cheaper value or better products/services.

Competitors

            In company and Turner Construction, these businesses are close. While some businesses battle for business with competing companies, some companies may compete in order to recruit professional staff.

Future rivalry: the fastest rising competition in Turner Construction

            They are in the same general area as Turner Constructionand expanding rapidly. Companies can grow organically or by purchasing. In certain cases, data that were not available in previous years could appear to trigger high growth rates.

Revenue Statistics by State

State market size (millions dollars) illustrates how competition from the industry is spread throughout the world. State information will describe areas with a business market share that is higher and lower than average.

Income Statement 

Financial measurements give the "average" organisation a snapshot view. Revenue and operating costs are shown in key business metric. The collected data contains both commercial and public enterprises.

Financial Ratio 

Financial ratio data can be used for calculating how an organisation compared to its counterparts in the field of commercial and institutional building. For revenue and balance sheets, financial figures are determined from the sector average.

Identify the five strengths and five Weaknesses

·         Strengths

Routine sales and strong customer satisfaction among current customers are one of the company's great strength. Turner Building Company's Swot Analysis: The Project Management Monitoring Systems Case Support has become a world-renowned label for web streaming content. Another asset is that over the years the firm has provided the original content of the finest quality. Various technologies have been adapted by the organisation by broadcasting on all web-based platforms such as handheld devices, iPads, PCs and televisions(Nikolaou, Ierapetritis, & Tsagarakis, 2010).

·         Weaknesses

            It must be noted that while Swet Analysis of Turner Building Company: Project Management Systems Analysis of rivals has been granted competitive advantage in its initial content, film and programme expense is gradually rising to finance the material. The findings are not agreed. The limited copyright is one of the big limitations for the organisation because SWOT Analyzes of Turner Building Company does not own any of its original programming: Project Management Control Systems Case Hilp. Because of this feature, the firm has agreed to take over loans to finance its new contents. The business uses different forms of material for consumers worldwide, which appear to require large amounts of capital. Renewable energy have not been used by the organization and market creation has not been generated to support sustainable sustainability. The lack of renewable energy use has actually had a considerable unfavorable impact on Turner Construction's Swot research: the market name logo of Project Management Control Systems Case Analysis(Nikolaou & Evangelinos, 2010).

Prepared an IFE Matrix

Prepare a competitive profile matrix (CPM)

Part 4 Implementing

Design a table that consists of strategies of Swot Analysis and space matrix (when, who and how strategies should be implemented)

 

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Part 5: Monitoring

Adopting Rumelt’s Principles, suggest monitoring tools for all strategies above in the table

Set of Coherent Actions

            Rumelt suggests that the plan appraisal process should be done as an abstract research task (sometimes performed by consultants). It is a central factor of the planning, reporting, and control systems of an enterprise more often than not. Any companies conduct policy analyses informally and occasionally, while others routinely carry out systematic and comprehensive strategic assessments procedures. In any case, the consistency of the plan and the organisational success is determined more by the self-appraisal and learning ability of the organisation than by the research methodology used. In most organisations, systematic policy analysis is intermittent, and is typically prompted by a shift in leadership or financial success. Rumelt believes that this is a positive thing – he suggests that if strategy analysis was a routine occurrence, the evaluative questions would become automatic and thus discourage careful reflection. He also insists that if a plan is successful in the first place, it does not require continuous redevelopment. Another explanation for not checking the feasibility of a plan so often is the desire to reassure rivals that the company stands firm by its strategy, which set and unshakeable(Omer, 2019).

·         Develop a statement outlining your central market in one or two sentences. Amazon's mission statement, for example, "is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."

·         Set the goals. List the company's unique, achievable targets. Examples of milestones involve hitting a certain revenue or gaining a particular market share.

·         Realize an analysis of SWOTs. In other terms, analyse the existing benefits and faults of the business and the external possibilities and risks. Taking internal considerations such as market share, intellectual property, financial capital and manpower into consideration. Including external influences, such as the client base, competitiveness, manufacturers, economic trends and advanced developments.

·         Build your plan, create your strategy. Specific activities to accomplish your goals should be established. Take note of the steps required to overcome threats and challenges and take advantage of strength and opportunities.

·         Decide on the role of workers and sellers in this plan for those stakeholders. To accurately express these responsibilities to everyone. Make your company's culture part of the strategy.

Guiding Policy

Security and personal welfare for covid-19

Turner takes deliberate, creative approaches to protecting people. Hygiene has been improved and a range of tactics have been used to maintain healthy people.Avoid touching your eyes, nose or mouth with unwashed hands to reduce the risk of spreading infection. Clean your hands frequently for at least 20 seconds by washing them with soap and water. Using a hand sanitizer with at least 60 percent alcohol while soap and water are unavailable. After walking in the bathroom; before eating; and after coughing, snowing or blowing,it is especially important to clean hands. We should also clean "usual" surfaces regularly with disinfectants based on alcohol.

Work Remotely

Turner assists all workers in working on what they and their loved ones have to do. We want to work from home as many people as we can, particularly those who have high risks.

Travel and meetings

Turner limits intimate meetings, uses remote resources for technological conferencing and performs social distancing in person.

Financial Transactions

Some people use this situation to target companies' financial transactions. Payment instructions will not be changed by email or text. If you don't connect directly with a Vice-President of Turner via e-mail and follow up on a call to Turner at a number you are sure of accuracy, please don't follow up or consent to alter the payment directions stated in your contract with Turner.

The Kernel of Strategy

Kernel expects to double its export volume from 2016 to 2020 by offering our customers (customers and providers) unique dynamic solutions with a balanced market segment creation arising from productive utilisation of our asset base, investment in technologies and innovation, targeted acquisitions and the continued growth of our employees.


 

References

Balali, V., Noghabaei, M., Heydarian, A., & Han, K. (2018). Improved stakeholder communication and visualizations: Real-time interaction and cost estimation within immersive virtual environments. In Construction Research Congress 2018, 522-530.

Basil, D. Z., & Erlandson, J. (2008). Corporate social responsibility website representations: A longitudinal study of internal and external selfpresentations. . Journal of Marketing Communications, 125-137.

Behera, P., Mohanty, R. P., & Prakash, A. (2015). Understanding construction supply chain management. Production Planning & Control, 1332-1350.

Bubshait, A. A., & Al-Atiq, T. H. (1999). ISO 9000 quality standards in construction. Journal of Management in Engineering, 41-46.

Burge, G., & Ihlanfeldt, K. (2006). Impact fees and single-family home construction . Journal of Urban Economics, 284-306.

Hanna, A. S., Tadt, E. J., & Whited, G. C. (2012). Request for information: benchmarks and metrics for major highway projects. Journal of construction engineering and management, 1347-1352.

Kartam, N. A., & Kartam, S. A. (2001). Risk and its management in the Kuwaiti construction industry: a contractors’ perspective. . International journal of project management, 325-335.

Kraft, E., & Molenaar, K. (2014). Fundamental project quality assurance organizations in highway design and construction. Journal of Management in Engineering, .

Nikolaou, E. I., Ierapetritis, D., & Tsagarakis, K. P. (2010). An evaluation of the prospects of green entrepreneurship development using a SWOT analysis. International Journal of Sustainable Development & World Ecology, 1-16.

Nikolaou, I. E., & Evangelinos, K. I. (2010). A SWOT analysis of environmental management practices in Greek Mining and Mineral Industry. Resources Policy, 226-234.

Omer, S. K. (2019). SWOT analysis implementation's significance on strategy planning Samsung mobile company as an example. . Journal of Process Management, 56-62.

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