Barret the UK’s leading health and wellbeing store making market arrangements
in Nigeria. Nigeria is a financially backward nation but it is slowly evolving
into an agricultural nation so this finds one reason to create a market there.
As the world sees a shortage of vitamins and health products due to the
constant advertisement of fast food and unhealthy diets, establishingour
franchise there would impact lives for the better on a continental scale. A
SWOT analysis can enable the creation of Holland and Barrett's international
business processes. However, the hand can be used to manage the delivery of the
International Business Development Plan. Holland and Barrett can see consumer
loyalty and increased profitability by choosing a competent business
Table of contents
Executive Summary. 2
1. Introduction. 5
2. External Influence. 5
2.1 Environment 5
2.1.1 Political Factors. 5
2.1.2 Economic Factors. 6
2.1.3 Social / Cultural Factors. 6
2.1.4 Technological Factors. 7
2.1.5 Legal Factors. 7
2.1.6 Environmental Factors. 7
2.2 Market 7
2.4 Competition. 8
2.5 Suppliers & Alliances. 9
2.6 Internal Influences. 9
2.6.1 Capabilities. 9
3. Analysis. 10
3.1 SWOT analysis. 10
3.1.1 Strengths. 10
3.1.2 Weaknesses. 10
3.1.3 Opportunities. 11
3.1.4 Threats. 11
4. Conclusion. 11
5. Objectives. 11
5.1 Financial 11
5.2 Marketing. 12
5.3 Strategies. 12
5.3.1 Product 12
5.3.2 Price. 12
5.3.3 Place. 13
5.3.4 Promotion. 13
As the condition of the Nigeria is
evolving, there is a high need that certain markets should be developed in the
region which will help the economy of the place to grow. A large ratio of
vitamin deficiency has been observed in Nigeria, so, it would be a beneficial
idea to deal with the market of medicine. Holland and Barrette have been
working successfully in providing the medical services. It is an organization
of United Kingdom. With their collaboration, the vitamin deficiency can be
improved in Nigeria.
For more than
fifteen years now Nigeria has been operating under a civilian government.
Nigeria operates in a multi-party framework with more than a dozen ideological
groups. In any case, there are only two ideological groups present, one taking
on the task of resistance. The ruling and flowing party has lion seats in both
the top and bottom offices of the government administration. During this time
of sharing based on popularity, there have been changes in government. The most
recent major shift in the government, where the term of office is 4 years, that
occurred last year was similarly fixed in the decision-making body. Following
on from thismit’s clear the country had been preparing for another political
race. For those that work in Nigeria are seeking employment should be aware of
the expenditure; organisations that include the media or printhave recorded
making huge profits at this time. The
last difference in government that happened last year was similarly fixed in
the decision-making body. The term of office is four years. In this way, in
2018, Nigerians will be ready for another political race. Anyone who needs to
work in Nigeria, I would like to quickly point out that the races here are shown
spending a lot of money. Therefore, organisations that involve the media and
print for the most part are recording huge profits at this time(Campbel, et al., 2011).
workers, the year of the political race may not be the right time to confirm
the agreement without you having to make sure your contract is charged before
the political race ends. The implication is there is a tendency for current
businesses to liquidate if there is a correction in government. The current
situation may worsen if the powers that bechosen to adoptconflicting ideologies.
New governments often choose to seek out their system, which may be more
impressive than the previous government.
financial situation in Nigeria is not so bright. Nigeria as a nation has been a
mono-economy that relies entirely on oil wages. With the current increase in
the oil market, national income has dropped dramatically. As Nigeria operates a
government system with three specific levels of government; Governments,
States, and Local Governments, revenue must be allocated to all levels of
government. In revenue, payments to States and Local Government are not
sufficient to cover their recurrent expenditure. Shockingly, many Nigerian
states are unable to show off their huge domestic revenue. As a result, some of
them are unable to pay the salaries of employees who pay back four to more
months' reimbursement. The result is a lack of cash flow from people. In line
with these lines, this is not the ideal opportunity for expensive acquisitions.
People will have the opportunity to use their affordable goods for essentials, especially
food items (Kourdi, 2015).
financial factor one should consider is the level of unemployment in Nigeria.
The youth unemployment rate is set at 21.5%. The financial benefits of this are
that this can lead to injustice and other social ills. We all just see that an
empty hand is a workplace for a demon. With a variety of hands, this means that
entrepreneurs can do decent work. It will save money on any business growth
business that will be in Nigeria. And, of course, it will help foreign
countries to redistribute any increased employment for their business in
Nigeria has an expected population of 181.56 million people since July 2015. It
has the most significant population in Africa and ranks seventh in the world.
It is for this reason that Nigeria is identified as the great beast of Africa.
The market power here is enormous. In previous years, apart from the state of
emergency in the country, the most unusual speculation has been on the rise.
For example, the interest in the Telecommunication business was very strong. As
of April 2016, the Nigerian Communications Commission has detailed 147.57
million flexible numbers. Population size is enough to attract speculators to
Religion: Nigeria is expanded in terms of ownership and religion. In any case,
we commend our unity for diversity. Working together in Nigeria requires you to
understand the religion and social equality of each circle. Religion is very
specific in Nigeria and is a particularly touching story. The two most
important religions in Nigeria are Christianity and Islam. You don't have to
have a place in any religion but you need to look at people with a bunch of
religions who have a place with them.
Not at all like
before, Nigerians quickly turned to PC intelligence. The vast majority of
Nigerian youth have been educated on PC. Aside from the fact that workstations
and PCs remain expensive for some people, the use of Smartphones in all
accounts overcomes this problem. With Smartphones, most people are currently
active web clients online. We have currently evaluated the number of 86.22
million web customers that provide 46.10% penetration. In this way, for anyone
who needs a partner in Nigeria, online ads become a popular way to reach
targeted customers (Morris, 2013).
In Nigeria, the
law stipulates eighteen thousand naira’s per month as the lowest allowance
allowed by law. In any case, you are getting a ton of organisations that
include governments that pay less than the minimum amount allowed by law. This
may be due to the intense competition in the labour market due to the high rate
of unemployment in the nation. Truth be told, this is one of the reasons that
any organisation that needs to reduce the cost of its employees to move to
Nigeria is part of their business to fund their power.
Government of Nigeria plays a critical role in ensuring the nation's identity.
Besides, each State works with specific data or mechanisms that ensure that the
climate is spotless to prevent the spread of infection. Due to the lack of
power, the level of noise and air pollution from the power generation sets is
high. This affects the private, business, and mechanical areas separately.
The Nigerian market
is currently costing the expected $ 3 billion of luxury items, according to Euro
monitor International, and its value is likely to increase, with a growing
number of working women earning more money as black youth seek better ways to
focus and introduce them. Game additives are popular.
• Youth [15-24
• Adult [25-64
health authorities, and pharmacists
The Holland and
Barrett object will face stiff opposition from many new entities that will
enter the industry as conservation power is needed to become a global energy
source by 2040. This means more money will be invested in the business as organisations
will try to develop new technologies to gain a market edge. It will be
difficult to deal with the large existing organisations that are entering the
new industry. This is because they now have an organisation built to accelerate
the idea of what is available for purchase (Regli, 2016).
clients are facing a lack of alternatives and are eager to take care of
something that works effectively. However, a balance is needed between costs
and what the average client can afford. However, if the item is made in
partnership with the Nigerian government and the agreement is made in bulk,
then the Nigerian government will then be available to plan the least expensive
cost. Otherwise, this will require Holland and Barrett to be the sole provider
of government-backed battery packs.
If a merger
with the Nigerian government can be agreed it will allow us to buy parts of our
item in bulk from suppliers. This means that the instalment can be made in bulk
and that can give credibility to both Holland and Barrett and the provider.
This is because there will be an unpredictable collection of goods for Holland
and Barrett and there will be no revenue from the supplier. This may also allow
the organisation to set reasonable costs for the provider.
It would be
very difficult to differentiate our object into various categories by
comparison categories without having a USP. This means that our object must be
greatly improved each year by offering something of a higher value at a lower
cost without cutting back on our overall salary (Spender, 2014).
industry is now frustrated by a handful of organisations that currently have a
very large pie. In any case, the business as a whole grows. The controversy is
wild but it positively affects how people in general view things like Holland
and Barrett which is why we are turning our biggest risk into an expected
• Photo of a parent
of the United Kingdom.
• HTC Health
started offering Holland and Barrett.
• HTC trusted
product and has an unusual 40-year exchange of information
• HTC Health
provides high-quality Holland and Barrett brand development
• Holland and
Barrett operate 1300 stores in 16 nations worldwide.
• One of the
most popular and well-stocked stores.
• Health and
nutrition retailer Holland and Barrett have secured a £ 20m (€ 25.44m) deal
with India's Apollo-Hospitals clinics, an understanding that will see 1000 stores
open throughout India over the next five years.
a strong management team can be by hiring externally or internally
executives lead the organisation and middle-level managers participate in
implementing the global marketing process
• Nigeria has a
monetary capacity of 111.1 million people, according to the NBS.
• Find the key
balance between the objectives of the categories and activities
resources and planning to encourage a concerted effort
appropriate range of skills and competencies of representatives should be
customer needs and consolidating the capacity to deliver after deal management.
As consumer sentiment
changes slightly, this multi-function card allows customers to maintain a
direct distance from the trouble of passing a few Barrett, but more so to all
genres under the Jay Gee family. Therefore, the participation card enables the organisation
to invest in the markets and rends, by helping to make the presence of brands
such as Holland and Barrett, popular. This is because a customer at Levies and
Aledo can detect the presence of Holland and Barrett through a card (Ciotti, 2016).
Strength of the
organisation is that much of Melanin has put a lot of effort into developing
itself as an organisation that receives high-quality products and a certain
royal family. This writes why the organisation maintains a specific decision of
its store locations in shopping malls and not at retail outlets located in dormitories.
The organisation also advertises products that it conveys in-depth in
glittering newspapers and especially in English newspapers, especially in the
Melanin Group has a site, its establishment, Holland and Barrett have no active
site, or Backbone or Twitter pages. The nearby centre has just a flag that
symbolizes current business development (Holland and Barrett, 2013). This is
the difference in the existence of a powerful web parent organisation in I-J.
In I-J, Holland and Barrett have a functional Bessie, but besides is a Backbone
page and an app with a variety of functions. Re-enact SWOT Analysis
that, the IJJ site and the portable system are not as helpful to the Singapore
client as the material limitations are in real pounds, and a large batch of
items are not available in Singapore stores. Apart from that, such
inconsistencies can confuse the Singapore client as the I-J site and the
various uses including the range of materials and management provided to I-J,
but not available in Singapore.
effort by organisations Holland and Barrett can work with high-quality
regulatory agencies to advance their social aids, especially natural resource organisations.
This adds to the range of their stuff, which replicates, finds more clients,
and opens up those clients to Holland and Barrett results. Confirmation of
sales for future emergency clinics As MOM (Ministry of Health) has reported
that there will be 4 more clinics and 12 more rebuilt clinics. Holland and
Barrett also participated in the provision of commercial space.
I completely DO
NOT understand any of this.. why would you open a holland and barrett store in
strategies for extraordinary skills some of the increasing costs are high labour
costs all the organisations in Singapore face, as management needs to use
additional Singapore, due to strict labour laws restricting extraordinary work.
This will also affect the criticalness of the institution. Currency Exchange
Rates as Jay Gee imports enhancements from Europe directly. Money plays an
important role that will affect the amount of money an organisation can make.
In this case, the real pound will continue to perform impressively as shown in
Nigeria is a
financially backward nation but it is slowly evolving into an agricultural
nation so this finds one reason to create a market there. As the world sees a
shortage of Vitamins so establishing a medical services organisation will be
beneficial for everyone. SWOT testing can enable the creation of Holland and Barrett's
international business processes. However, the hand can be used to manage the
delivery of the International Business Development Plan. Holland and Barrett
can see consumer loyalty and increased profitability by choosing a competent
business development plan. External impacts such as opportunities and risks as
well as internal impacts such as the strengths and weaknesses that existed in
the association were distributed to establish their organisation in the
Please write a
better conclusion than this lame attempt. What have you gained from the
research why is it possible to open holland and barrett in Nigeria and why
would it thrive? What can stop it etc..
deals with compliments.
• To increase profits
by 25% per annum.
• Increase development
by 10% in 3 months.
• Reaching the
target market by showing new features on the online site.
according to the needs of Nigerian customers.
• Building a
• Deliver messages
and benefits through web-based media advertising.
• Benefits to
the community through Health screening and workshops by our prepared
This item may
be undoubtedly honourable or an invisible organisation that seems to meet
certain needs or the customer. All things take place in an understanding life
cycle and sponsors need to understand and prepare for the various stages and
their positive challenges. It is fundamental to understanding those issues that
are trying to understand. The attractive conditions offered by an object and
all its components should be understood and the proposal for the contribution
of the object should be focused on it. What mom, potential buyers of the item
should be seen and get into.
includes everything real the end customer relies on for a specific payment. How
an item is tested will affect how it contributes. This is associated with a
more detailed evaluation of the item for the customer rather than the cost of
the item being offered. If the item tested is higher or lower than its explicit
quality, then it will not give it to you. This is an important key to seeing
how a customer perceives what you are advertising. If there is a positive
customer consideration, rather than an item being tested with greater success
than the intended cash-related value? On the other hand, in the unlikely event
that an item does not interest an individual buyer, then it may be that the
offer is being undermined. Costs can be equally affected by the construction of
orchestrates, by looking at the cost of chains and marks and how competitors
value a competitor (GOVINDARAJAN, 2007).
The spot is the
part where the stock and additional organisations are moved from the creator/organisation
provider to a customer or client. Besides, it is recommended a distribution,
channel, or arbitrator. The successful distribution of your item/organisation
does not depend solely on the transportation item. You have to think the same
about your customers - where would they want to go to find things/organisations
like yours? It is therefore important that you select the appropriate broadcast
about communicating effectively with your customers so they are encouraged to
buy from you. You need to upgrade to both existing and upcoming customers,
which can include each upgrade differently.
Campbel, D., Edgar, D. & Stonehouse, G., 2011. Business
Strategy: An Introduction. s.l.: Macmillan International Higher Education.
Ciotti, G., 2016. The Psychology of Color in Marketing and Branding. [Online]
Available at: https://www.entrepreneur.com/article/233843
GOVINDARAJAN, M., 2007. MARKETING MANAGEMENT. s.l.: PHI Learning
Kourdi, J., 2015. The Economist: Business Strategy 3rd edition: A guide
to effective decision-making. s.l.: Profile Books.
Morris, B., 2013. 10 Colors That Increase Sales, and Why. [Online]
Available at: https://www.business2community.com/marketing/10-colors-that-increase-sales-and-why-0366997
Regli, T., 2016. Digital and Marketing Asset Management: The Real Story
about DAM Technology and Practices. s.l.: Rosenfeld Media.
Spender, J.-C., 2014. Business Strategy: Managing Uncertainty,
Opportunity, and Enterprise. s.l.: OUP Oxford.