Backward Integration Growth Strategy

Backward integration is a growth strategy that relates to the concentration strategy. In vertical growth and concentration strategies, backward integration assumes functions of the previously catered by the intermediaries of the supply chain. Basically, the prime purpose behind this strategy is to guarantee the quality of key input and full control of the important organizational resources. (Li & Chen, 2018). While writing the article researchers primarily focused on the fact that backward integration has capability realign competition between market retailers and manufacturing. The study was related to the business example of Backstabber Company. Results projects that companies which are utilizing backward integration strategy related knowledge earned better outcomes. In fact, it supports a company to stand out side the crime sense

Reference of Backward Integration Growth Strategy 

Li, W., & Chen, J. (2018). Backward Integration Strategy in a Retailer Stackelberg Supply Chain. Omega, 75, 118-130.