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Taco Bell is a food
restaurant based in California. The restaurant deals with the Mexican foods,
including tacos, burritos, nachos and special variety of value menu items.
According to the survey of 2018, Taco Bell is serving more than 2 billion
customers every year
Glen Bell, an
entrepreneur who opened very first restaurant of hot dog, founded the Taco Bell
in 1948. In Mitla café, Bell watched long long lines of the customer and saw
the café to cover the success in days. Bell wants to learn about the recipe of
tacos. He contacted the owner of the café to watch the engineering process of
tacos and owner allowed him. He got all the and opened a new stand named as
Taco Tia in 1952
With time, Bell opened several
Taco Tia restaurants in California. In 1962, Bell sold Taco Tia and built very
first Taco Bell in Downey. After this Taco Bell started a franchise and rapidly
expanded his business over 100 branches in the same year.
PepsiCo bought Taco Bell
from Glen in 1978. In 2015, the building of Taco Bell was moved from Downey to
Irvin. Taco Bell opened the first Taco Bell in San Francisco. This was a short
menu restaurant with minimum prices of all items. Taco Bell express worked as
tuck shops, shopping malls and at the airports. Taco Bell started co-branding
with KFC in 1995. The co-branding with Pizza hut and long John Silver is still
running
In the mountain view,
PepsiCo started the new concept of “Fresh Grill” and with tamalito pudding and
fresh salsa bar, which is still open in 2018. With time, PepsiCo started cargo
shipping for music events which was successful as it is as the tacos business.
Taco Bell announced the plan in 2017 to open 300 more branches till 2022.
1.
Analysis of the current system
The
current situation of organisation required for HR and Operations to work
together and execute the future state. The senior operation management created
an honest assessment to follow the rules and behaviour for the entire organisation.
a) Impact
of the current system in the overall organisational context
The CEO changed the duty of a manager to
general manager, which increase the period for the virtually forced marketing
manager to manage the changes
b) Objectives
of the current system
·
To provide the best style Mexican food in
a fast, friendly and accurate environment.
·
Provide opportunities for advancement,
growth, and rewarding the career of employees.
·
Credible for the stakeholder to gain
profitability with value growth. Profit margin should be at least 10% EPS.
c) Existing
gaps and barriers in the current system
·
National income threats like, GDP trends,
interest rates, inflation rates and unemployment levels.
·
Recession in the economy and lack of
financial support.
d) Competitors
analysis in the current system
·
Macdonald, Del Taco and Chipotle are major
competitors of Taco Bell.
·
Macdonald’s generate $ 18.8B more revenue
as compare to Taco Bell.
·
Del Taco generate $ 1.6B more revenue as
compare to Taco Bell.
·
Taco Bell earns 3.2B less revenue against
chipotle
e) Resources
required to foster innovation
·
Marketing is the best tool for innovation
in Taco Bell. In the previous year, it spent almost $519 billion on
advertisement in the year.
f) Key
stakeholder who help in new ideas
·
The public who spend their income to purchase
Taco Bell.
·
Finance providers and the institutions are
affecting CSR of the Taco Bell.
2.
Generation of system concept and options
Different
and modified ideas are used for the innovation and advancement of the organisation.
a) Ideas
for innovation
·
Substitute something you want to innovate.
·
Combine and modify your ideas.
·
Arrange it according to new generation
requirement.
b) Techniques
to discuss with stakeholders
·
Showing profit margin to investors.
·
I am providing CSR to the public.
c) Justification
of ideas
Justify the ideas to the general manager
and other management bodies to clear the picture of the new project.
d) Explain
the ideas
The major idea of innovation is linked
with an advertisement, which can take it towards advancement.
3.
Development of plans
a) Plans
should discuss with the management and the staff who will implement it. For
example advertisement or marketing plan execute to the staff to implement it.
b) The
potential impact of the new system to the public
·
Organisation gets feedback from customers
about their new ideas and work. If it is widely accepted by people it is
adapted conveniently.
c) Operational
plan
·
Form the budget plan and add details about
the finance, from which it will be generated.
d) Communicate
the ideas to the staff
·
Ideas should be communicated throughout
the staff members so they would easily implement it.
e) Learning
and development strategy
·
All the plans are discussed with the
management and staff which helps the employees to learn about the new strategies.
4.
Trial of system
All
ideas and strategies, which are to be implemented for innovation and
advancement should be examined before the thoroughly executed.
a) Present
all the ideas to the stakeholders, who will be affected by the changes. If the
ideas are acceptable by customers, it is implemented.
b) Analyse
the feedback from customers and determine a suitable parameter for the trial
process.
c) Monitor
the idea and reflect the reviews to feedback. Feedback is the most constructive
way to know about new ideas.
Kautz, J. (2017). Taco Bell. Retrieved August
22, 2019, from https://www.britannica.com/topic/Taco-Bell
Owler, Inc. (2019). Taco
Bell's Competitors, Revenue, Number of Employees, Funding and Acquisitions.
Retrieved August 22, 2019, from https://www.owler.com/company/tacobell
Root Inc. (2019). CHANGING
CULTURE AND ELEVATING BUSINESS IN THE MOST DELICIOUS WAY. Retrieved
August 22, 2019, from https://www.rootinc.com/case_studies/taco-bell-bold-future-transformation/
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