Taco Bell is a food
restaurant based in California. The restaurant deals with the Mexican foods,
including tacos, burritos, nachos and special variety of value menu items.
According to the survey of 2018, Taco Bell is serving more than 2 billion
customers every year (Kautz, 2017)
Bell, an
entrepreneur who opened very first restaurant of hot dog, founded the Taco Bell
in 1948. In Mitla café, Bell watched long lines of the customer and saw the
café to cover the success in days. Bell wants to learn about the recipe of
tacos. He contacted the owner of the café to watch the engineering process of
tacos and owner allowed him. He got all the and opened a new stand named as
Taco Tia in 1952 (Kautz, 2017)
With time, Bell opened several
Taco Tia restaurants in California. In 1962, Bell sold Taco Tia and built very
first Taco Bell in Downey. After this Taco Bell started a franchise and rapidly
expanded his business over 100 branches in t6he same year.
PepsiCo bought Taco Bell
from Glen in 1978. In 2015, the building of Taco Bell was moved from Downey to
Irvin. Taco Bell opened the first Taco Bell in San Francisco. This was a short
menu restaurant with minimum prices of all items. Taco Bell express worked as
tuck shops, shopping malls and at the airports. Taco Bell started co-branding
with KFC in 1995. The co-branding with Pizza hut and long John Silver is still
running (Kautz, 2017)
In the mountain view,
PepsiCo started the new concept of “Fresh Grill” and with tamalito pudding and
fresh salsa bar, which is still open in 2018. With time, PepsiCo started cargo
shipping for music events which was successful as it is as the tacos business.
Taco Bell announced the plan in 2017 to open 300 more branches till 2022. We
consider a student as a stakeholder, such as an employee and analyse the
outcomes of the new ideas.
·
New
ideas and options for innovation
New
ideas for advancement affect the stakeholders, who are connected to the
organisation anyway. An example of the employee as a stakeholder, the ideas and
strategies are developed and implemented by the management employees of an
organisation. For example, the Marketing Plan for the advancement is considered,
the employee will work on different target to promote the idea (TAYLOR, 2018)
·
Justification
of chosen system
As
the advertisement plan is chosen, so we will consider the whole discussion
about it. The marketing plan should be prepared by the leader according to the
current market situation. Market analysis is compulsory before the execution of
an idea to learn about it that if it will be beneficial for the organisation or
not. Different techniques like, online marketing and SMS marketing etc. is
convenient for the promotion.
·
Feasibility
and ability to meet the organizational requirement
Once
you select the idea to meet the requirement of the organization, test it as it
is a good plan? Will it work or not? Or the people will accept it or not?
· Specialised service
The
idea or option is executed through with the help of a specialist who is well
aware of the rules and regulations of the idea.
·
The potential impact of an idea
Employees
will be affected by the changing ideas of working. This will need analysis of
long and short term impacts. After the analysis, you will figure out that is
suitable for the stakeholders or not.
· Communication plan
If
the plan is agreed, the plan is communicated to all employees through a proper
channel to regulate it.
· Learning and monitoring
After
the implementation of new ideas, it should be monitored by the top management.
· Evaluate the results
The
evaluation shows the outcomes of how much stakeholders are satisfied with the
organisation (Lutz, 2014)
References of Taco Bell Fast food restaurant company
Kautz, J. (2017). Taco Bell. Retrieved August
22, 2019, from https://www.britannica.com/topic/Taco-Bell
Lutz, A. (2014). Taco
Bell Made 2 Changes That Transformed The Brand. Retrieved August 22,
2019, from
https://www.businessinsider.com/taco-bell-marketing-strategy-2014-3
TAYLOR, R. (2018). Taco
Bell Soars on 'World-Class' Product Innovation. Retrieved August 22,
2019, from https://www.qsrmagazine.com/finance/taco-bell-soars-world-class-product-innovation