Introduction of International marketing preferences to promote the next Olympic games 2020

The Olympic games are listed as a unique sporting event at the global level in which best sports are celebrated in the best host city. The organizing process of Olympic sports involves a commitment of host city and the organizing committee of Paralympic and Olympic games, international sports federations, national Olympic committee, athletes, and affiliated entities. Hosting the games provides with more opportunities and benefits to the host city and company (Mosier, 2016). The Olympic marketing partners have a significant role in the success of the company in a wide range of programs and projects. The advertisement and marketing strategies in the Olympics differ from one event to another. The financial support is provided by sponsors for higher revenues and it becomes possible for expertise, technologies, products, and services. On this basis, the international marketing programs and their preferences promote Olympic games and ensure the success of affiliated members of the organization in the Olympic movements (Linnemanstons, 2012).

 The current analysis explored in this article will discuss the marketing of sports events and promotion strategies of the Olympic games. The other issues discussed in the present work are technologies used for the marketing of Olympic games, trends of marketing the Olympics, and practical networks that compliance with promotion, advertisement, and sponsorship strategies. The identification of practical implementation strategies for sponsorship programs, promotion, and advertisement is important to manage profitable event such as the Olympic games. In the present work, the focus will be on practical and theoretical marketing strategies for the upcoming event of the Olympic games in 2020. The attractiveness and effectiveness of these strategies will be considered for Olympic marketing programs.

Problem statement of International marketing preferences to promote the next Olympic games 2020

Olympic is becoming as most watched and popular event of the world. The host of games show their affliction and attractions for the Olympic enthusiasts. Some of the broadcasting companies work for the advertisement for games. On the basis of previous outcomes, Olympic games provide incomparable returns for the sponsors of the events. The present work includes analysis of international marketing preferences in the upcoming event of Olympic 2020. The advertisement and marketing strategies are different for all members of Olympic games including athletics, merchandising, licensing, technology, and sports marketing. The companies endorse athletics and are greatly benefited from such deals. The analysis for marketing advertisement is essential to identify the overwhelming dominance of different commercial elements. The present work will explore international marketing preferences for the promotion of the next Olympic games in 2020. The analysis will consider some strategies for the managers to improve marketing strategies for different countries.    

Research objectives of International marketing preferences to promote the next Olympic games 2020

The International Olympic Committee (IOC) success through a wide range of projects and programs. The improved marketing strategies ensure regular celebrations of the Olympic movement and encourage the Olympic values. Ninety percent 90% of the revenues in Olympic games are distributed to many segments including individual coaches and athletes, organizing a committee of Olympic games, and support athletes at local and national levels. The distinctive features of marketing strategies are considered in the present analysis to identify the role of marketing in the Olympic games of 2020. With the evolution of technology, the Olympic audience is shifted towards the platforms of social media, therefore, it is important to use different marketing techniques to address a large audience and to increase the marketing plan of the games. The marketing strategies analyzed in the present work includes expanding strategies for the content, audience, and the real-time approach. Distinctive features are considered for Olympic marketing, promotion of athletes, endorsement of athletic in Olympic, use of technology in the marketing strategy of Olympics, and new trends in the Olympic marketing. Exclusive marketing rights will be considered in the analysis to deal with the marketing strategies and to improve the marketing opportunities for companies (Steigerwalt, 2016).

Research questions of International marketing preferences to promote the next Olympic games 2020

From the previous researches, it is evident that the official Olympic sponsor was not necessary to gain the benefits from the image of the game. The entire strength is to ambush marketing with major companies through proper advertisement and marketing strategies. The research question about the present analysis are mentioned below,

1.      What are the effective marketing strategies for the organizers of the Olympic games to have extraordinary measures?

2.      Identify the reasons for inefficient conditions of companies about the Olympic games and expectation from the sponsoring Olympics that forward the potential targeted audience for the success.

3.      What is the importance of marketing strategies and advertisement strategies of companies in the upcoming Olympic games of 2020?

Significance of the research of International marketing preferences to promote the next Olympic games 2020

Through the proper marketing strategies and sponsorship, the Olympic games become increasingly beneficial and lucrative. The main marketing strategy of the Olympic games is to expand the content and spread it through different channels to have digital tactics. The Olympic audience is shifted to social media and other devices therefore, it is important to introduce new marketing strategies to address a large audience during the upcoming summer Olympics in 2020. The companies can make a marketing plan that engages a greater number of viewers in the games. Expanding the audience is another strategy that needs to explore marketing strategies (Lee, 2019). The important strategy is to introduce cultural diversity in the services. Olympic brands can touch higher and popular food highlights. There are some creative ideas related to the business that includes a real-time approach to expand the audience. The real-time marketing approach enables the brand to react quickly and to launch the platforms for summer games. The sponsors attempt to relate and to associate consumers through the world and convince the world. The present work will account differences in advertising strategies and promotion techniques used in Europe and America. From the previous analysis, it is evident that the myth of high effectiveness is corresponding to the business realities.

Conclusion on International marketing preferences to promote the next Olympic games 2020

The aim of the present work was to identify the improved strategies and the factors that improve sponsorship. On the basis of this analysis, the conclusion is drawn that improved marketing strategies can be introduced in Olympic 2020 to have huge economic influence.

References of International marketing preferences to promote the next Olympic games 2020

Lee, J. K., 2019. Marketing and Promotion of the Olympic Games. [Online]
Available at: http://thesportjournal.org/article/marketing-and-promotion-of-the-olympic-games/

Linnemanstons, G., 2012. 2012 Olympics: Opportunities & Challenges for Marketing Strategy. [Online]
Available at: https://www.weidert.com/whole_brain_marketing_blog/bid/107913/2012-olympics-opportunities-challenges-for-marketing-strategy

Mosier, A., 2016. How to Nail Strategic Marketing During the Olympics. [Online]
Available at: https://www.spredfast.com/social-marketing-blog/how-nail-strategic-marketing-during-olympics

Steigerwalt, S., 2016. 2016 Olympic Marketing Strategies. [Online]
Available at: https://blog.moderndrivenmedia.com/blog/olympic-marketing-strategies