ABSTRACT OF BUILDING MERCHANT’S TRUST ON MOBILE PAYMENTS IN TANZANIA

In the research paper, there is the focus on the customers of Tanzania market; who are using mobile platform methods. The problem statement of the research includes the Tanzania market customers; who are finding it hard to trust the mobile payment services through mobile platforms. There is the lack of collaboration between the stake holders, no technological standard and low value added for consumers and merchants compared to existing payment methods.

The research objectives include the ‘potential issues the customers are facing in mobile transactions and its effect on the customers trust on the merchants in the market’.

For the methodology of research paper; it uses both of the qualitative and quantitative method of research. However, the primary and the secondary research techniques were used in the present research. For the primary research the Journal and peer reviewed articles were used and for the secondary research questionnaires method is used to get the response from the local merchant and customers of the mobile payment services.

In the research findings it is found that in market of Tanzania the people still not trust mobile payment platforms for the large transactions. However, the relationship between all of the variables in the hypothesis is positive which indicate that there is relationship between the mobile payment services usage and building trust on the merchant, the young people are more willing to trust the mobile payment services as compare with the elders.

It is concluded that there are many platforms of mobile payment services that are building the trust of people through in Tanzania market however, the mobile platforms need to effectively focus on the customer’s relationship strategies and services in order to catch the heart of the customers and position as number one choice  to their customers.

 Acknowledgement

I am very thankful to Almighty Allah, with everything needed he blessed me. Moreover, to my advisor, I would like to express my humble and sincere gratitude, during the time of my research he continuously supported me, for his motivation, enormous knowledge, eagerness, as well as patience. Beside my advisor and supervisor Dr. Dossa Massa, I would also like to acknowledge the rest of the faculty members including Dr. Tinabo R, Dr.Laurent D, Dr. Koloseni D and Dr. Zanifa O, for their insightful comments, hard questions as well as encouragement.

I would also like to thank my closest friends: Mr. Dismas Peter, Mr. Majaliwa Mkinga and rest of my classmates for stimulating dialogs as well as being the persistent inspirations.

Last but not least I would like to modestly thank my family: my wife Jamila and my folksHilal and Sameer and to my beautiful daughter Sabrina; and to the world for opening my eyes as well as giving me profoundly bolster for the duration of my life.

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