Introduction of Building Merchant’s trust on Mobile Payments in Tanzania

In recent years, financial services have experienced immense growth due to the technological advancement. Today many financial institutions, organizations, and the banks have started to provide services online and thus have improved their way to provide convenience to their customers (Rampton, 2017). The online banking, for instance, has provided huge convenience to the customers since now they only have to turn on their devices and through the bank’s website or an application they can perform any task which they want such as cash deposit, withdrawal or other payments (Dahlberg, Mallat, Ondrus, & Zmijewska, 2017).

The mobile technology and mobile devices huge penetration have producer opportunities for the business through the mobile infrastructure. All of these opportunities are in terms of purchasing, communications, dealings, trade and so on. The Mobile commerce also involves the products delivery and the services through the mobile knowledge that allow the activities of internet commerce, with no limitations of time (Singh, Srivastava, & R.K.Srivastava, 2010).

In the future, it is quite obvious that technology would take over the traditional ways of doing things(Dahlberg, Mallat, Ondrus, & Zmijewska, 2017). It is, therefore, important for businesses as well as individuals to adapt themselves according to the change otherwise they might be left behind. In addition to online banking, e-commerce is also experiencing growth which means that there is a huge potential for the payment service providers in the country. The merchants can use the mobile payment platform to perform various payments. This will not only reduce the time but will also allow the merchants to increase their efficiency. In order to increase efficiency, businesses have to perform tasks in less amount of time and thus it is necessary to increase merchants trust by customers in relation to mobile payment.  That being said, it is important to find out ways through which the trust of the merchants regarding the mobile payment can be improved (Rampton, 2017).

1.2 Problem Statement of Building Merchant’s trust on Mobile Payments in Tanzania

In the Tanzania market the customers are finding it hard to trust the mobile payment services through mobile platforms. This situation is also creating problems for the merchants’ in the Tanzania market to get more profit out of their jobs. The customers are having some security issues that restrict them to transfer larger amount through mobile services. According to Bank of Tanzania statistics, by June 2016 there were 19,488,309, active mobile money users who transact money amount to 129,270,251 trillion Tanzanian Shillings of which only 4,939,795 trillion Tanzanian Shillings around 3.82% of total transactions made, was online mobile payments(Bank of Tanzania, 2018/04/02). According to(Gannamaneni, Ondrus and Lyytinen, 2015) in their post failure analysis of mobile payment platforms study, three factors can contribute to these failures, which are: lack of collaboration between the stake holders, no technological standard and low value added for consumers and merchants compared to existing payment methods. In this research paper the possible methods of building customers trust on merchants are discussed. The trust of the customers can build by changing the attitudes of merchants towards customers and government should also implement some law and regulations on the mobile payment so the customers not feel hesitate while doing mobile payments.

1.3   Aim and Objectives of Building Merchant’s trust on Mobile Payments in Tanzania

1.3.1 Aim of Building Merchant’s trust on Mobile Payments in Tanzania

The main objective of this study is to investigate the trends of mobile payment services in the market of Tanzania. In this study the research is conducted to know about the potential issues the customers are facing in mobile transactions and its effect on the customers trust on the merchants in the market.  

1.3.2        Specific Objectives of Building Merchant’s trust on Mobile Payments in Tanzania

The following are some specific research objectives developed for this research study.

1.       To analyses the trends of mobile payment across mobile platforms in Tanzania

2.       To identify possible ways that can be used to build the merchant usage trust regarding the use of mobile platforms for payments.

3.        To study about customers trust development in the Merchant on money transaction through mobile.

1.4 Research Questions of Building Merchant’s trust on Mobile Payments in Tanzania

This study intends to answer the following research questions:

1: How the trust of customers can be built by merchants for mobile payment across mobile platforms in Tanzania?

2: What are the potential ways in which the merchants and customers of mobile payment services relationship can be improved?

3: What role do merchants play in the trust building of the customers on the mobile payment services?

1.5 The significance of Research of Building Merchant’s trust on Mobile Payments in Tanzania

This study is significant because it is an important contribution towards the literature on Building Merchant Usage Trust on Mobile Payment across Mobile platforms. This study would help the merchants to know about the expectations of the customers and their doubts about the mobile payments. The government policy makers can also use the data gathered in the research to know about the potential security issues in using the customer’s mobile payment services. This research study has huge significance because not only the study is not only identifying the ways through which the trust of the merchants can be build but will also prove beneficial for taking steps which can make the mobile payment platforms more secure and convenient for the merchants. If the trust of the merchants is going to be built than the mobile payment platform will experience growth which means that through this is likely to grow the economy of Tanzania. Therefore, the study is important from economic point of view as well. Moreover in future the researchers can use this study for further studying the importance of mobile platforms. (Zhou, 2011)

1.6 The scope of Research of Building Merchant’s trust on Mobile Payments in Tanzania

This research study will focus on the merchant’s role in the usage of mobile payment platforms. This research is going to provide the analysis on the ways that help the merchant to build the trust with the customers in mobile payment through the platforms of mobile. Therefore, this research will add to the existing research on the related topic. The study will be a high-quality and productive source of knowledge for the community of research. The recommendations about the future and direction of research are also the cause for taking the research further. As a result, the academicians and the researchers will get advantages from the study. Consequently, this present research is fairly significant. So in the near future the study is likely to have a broad scope as the topic of research is about the recent trends in the market not only in the Tanzania and all around the world.

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