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Overview of Building Merchant’s trust on Mobile Payments in Tanzania

Category: Marketing Paper Type: Dissertation & Thesis Writing Reference: APA Words: 2300

The Mobile banking is a medium whereby customer interrelates with bank via mobile device, for example personal digital assistant or mobile phone. There is huge market for the mobile banking because it is always on the functionality and the choice to virtual bank at anyplace and anytime. The mobile phones marketplace is exploding agreed the low expenses, growing computational power and simplicity of use. By using the applications for the available services, the practice international tariff has low down.  This article also investigates on the interaction of customers with the mobile devices for the payment (Singh, Srivastava, & R.K.Srivastava, 2010).

2.2 Empirical Literature of Building Merchant’s trust on Mobile Payments in Tanzania

According to the research conducted by Dahlberg, Guo, & Ondrus(2015), it is investigated that development of mobile payment research over 8 years. In the business world, the use of mobile devices for payment is very common and it also helps the business to grow by providing customers with better payment services. There are many businesses in the market which allows their customers to pay their bills for goods and services through mobile payment services. The mobile payment services also have an impact on country’s economic growth by promoting the use of e-payment (Dahlberg, Guo, & Ondrus, 2015).When customers are encouraged to use the mobile payments than it is obvious, the issues related to security and trust might also increase. Some of customers not prefer to adopt the mobile payment services because they are not willing to trust the local merchants as far as the money payment is concern. One of issues in mobile payment services is that a lot of customer not understand the whole process of mobile payment and consider it an unauthentic source for transaction of money (Dahlberg, Guo, & Ondrus, 2015).

2.3 Mobile Payments of Building Merchant’s trust on Mobile Payments in Tanzania

According to the research conducted by Jack & Suri (2014), it is analyzed that the impact of costs of reduced transaction on sharing of risk through the approximation of overall effects of an innovation in the mobile money. It is also analysis in this case that the overall acceptance of increased innovation from the 43% to 70%. The overall mechanisms are also likely to have impact on the growth of mobile payment in the money services in the market. In this research there is also a report that checks sustaining all results and use of four-fold development of agent of mobile money network as the source of exogenous difference in admission to innovation (Jack & Suri, 2014).

According to the research conducted by Dahlberg, Guo, & Ondrus (2015), it is investigated that development of mobile payment research over 8 years. In the business world, the use of mobile devices for payment is very common and it also helps the business to grow by providing customers with better payment services. There are many businesses in the market which allows their customers to pay their bills for goods and services through mobile payment services. The mobile payment services also have an impact on country’s economic growth by promoting the use of e-payment (Dahlberg, Guo, & Ondrus, 2015)

 2.4 Uses of Mobile Payments of Building Merchant’s trust on Mobile Payments in Tanzania

According to the research conducted by Chale, (2014) it is investigated about the role of mobile payment on increase of number of venture in the Tanzania. The Multiple analysis  of regression was used to experiment position to increased sales volume, effectiveness in of stock purchase, expenses of goods and services, concentrated time in payments processing, better investments, and the transfer  of money for the  of business in terms of proceeds, market share and the productivity (Chale, 2014).  Based on the adoption of mobile technology hypothesis, the overall findings of study exposed that SMEs enterprises use the services mobile payment in a variety of ways for  of doing the business, which comprise the sales transactions, effectiveness in stock of purchase, services payment, receiving payment, savings and also money transfer that not augment their growth of business.

Advantages of Mobile Payments of Building Merchant’s trust in Tanzania

According to the research conducted by Schierz, Schilke, & Wirtz(2010), it is analyzed that the Mobile technology has turn out to be very common in the everyday life. On the other hand, surprisingly the mobile payment is not in the middle of normally used mobile services, even though there exist technically advanced solutions. In fact, there is also a lack of mobile payment services acceptance among the customers (Schierz, Schilke, & Wirtz, 2010).

According to the research conducted by Chale, (2014) it is investigated about the role of mobile payment on increase of number of venture in the Tanzania. The Multiple analysis  of regression was used to experiment position to increased sales volume, effectiveness in of stock purchase, expenses of goods and services, concentrated time in payments processing, better investments, and the transfer  of money for the  of business in terms of proceeds, market share and the productivity (Chale, 2014).

 2.6 Challenges of Mobile Payments of Building Merchant’s trust in Tanzania

When customers are encouraged to use the mobile payments than it is obvious, the issues related to security and trust might also increase. Some of customers not prefer to adopt the mobile payment services because they are not willing to trust the local merchants as far as the money payment is concern. One of issues in mobile payment services is that a lot of customer not understand the whole process of mobile payment and consider it an unauthentic source for transaction of money (Dahlberg, Guo, & Ondrus, 2015).

2.7 Related Work of Building Merchant’s trust on Mobile Payments in Tanzania

Kim et al., (2010)analyzed the association between security and trust. In their findings, the authors comment that the more security is likely to improve the trust and that insight of good security and trust will eventually amplify the usage of e-payment. The perceptions of customers for the e-payment systems security have turn out to be a main issue in the development of concept if the electronic payment in the markets. All of the issues associated with the e-payment security from point of view of customers. This study is also recommends a theoretical model that outlines the consumer’s determinants of security and trust in case of e- payments, and the result of security and trust on e-payment systems usage (Kim, Tao, Shin, & Kim, 2010).

Singh, Srivastava &Srivastava (2010)pointed that mobile technology and huge penetration of mobile devices have produced remarkable opportunities for the business through the mobile infrastructure. All of these opportunities are in terms of purchasing, communications, dealings, trade and so on.

Furthermore, a study by Schierz, Schilke, & Wirtz (2010) analyzed the usage of mobile technology, turn out to be very common, in our every day’s life.  On the other hand, surprisingly the mobile payment is not in the middle of normally used mobile services, even though there exist technically advanced solutions. In fact, there is also a lack of mobile payment services acceptance among the customers (Schierz, Schilke, & Wirtz, 2010).

 2.8  Theoretical Literature of Building Merchant’s trust on Mobile Payments in Tanzania

The theoretical model tested and developed in study therefore focus on factor that determines the acceptance of consumers for the mobile payment services. The experimental results demonstrate mainly strong hold up for effects of individual mobility, compatibility, and subjective standard. There are several suggestions for the executives regarding marketing solutions of mobile payment to boost the intention of consumers to make use of all of these services (Schierz, Schilke, & Wirtz, 2010).

According to the research conducted by Kim, Tao, Shin, & Kim(2010), it is analyzed that the more security is likely to improve the trust and that insight of good security and trust will eventually amplify the usage of e-payment. The perceptions of customers for thee-payment systems security have turn out to be a main issue in the development of concept if the electronic payment in the markets. All of the issues associated with the e-payment security from point of view of customers. This study is also recommending a theoretical model that outlines the consumer’s determinants of security and trust in case of e- payments, and the result of security and trust on e-payment systems usage. In order to test this model, the modeling of structural equation is used to investigate the collected data in the Korea. This study is also offering theoretical foundation and some of useful strategies for the merchant that providing the service and also deals with the security part of systems of e-payment

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