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Research Findings of Building Merchant’s trust on Mobile Payments in Tanzania

Category: Marketing Paper Type: Dissertation & Thesis Writing Reference: APA Words: 1300

From whole analysis of the research, it is found that in market of Tanzania the people still not trust mobile payment platforms for the large transactions. People start using the mobile payment services for the small transactions of money but for the larger transactions, people prefer to use bank services transaction of money. In this research study, from the secondary research it is analyzed that the people of the Tanzania using the mobile platform for the money transactions and the behavior of the merchant is the main factor as far as the transaction of the payment money is concern. From the secondary research it is analyzed that the people of the Tanzania using the mobile platform for the money transactions and the behavior of the merchant is the main factor as far as the transaction of the payment money is concern.  It is obvious that in the bank the customers treated very well and they make them feel like they care a lot for the customers.

It is also estimated from the research that customers feel more comfortable in payment through bank because of trust banks build in the customers and effective customers’ behavior strategies. There are many platforms of mobile payment services and the trust of people on mobile platforms also varies depending on their customer’s relationship strategies and services they are providing to their customers. The banks have built a standard for the transactions of money by ensuring the security and building effective relationships with their customers. All of the variables in the hypothesis is positive which indicate that there is relationship between the mobile payment services usage and building trust on the merchant, the young people are more willing to trust the mobile payment services as compare with the elders and there is relationship between the mobile platform and the trust of the people on mobile payment services.

In this research paper, the relationship between all of the variables in the hypothesis is positive which indicate that there is relationship between the mobile payment services usage and building trust on the merchant, the young people are more willing to trust the mobile payment services as compare with the elders and there is relationship between the mobile platform and the trust of the people on mobile payment services. Depending on the  of study, it is also suggested that the SMEs in the Tanzania to carry on using mobile money in business to improve the businesses and decrease some costs for example money transfer, cost of travelling and also time for payments processing. furthermore, they be supposed to evaluate their strategies of business to comprise mobile money uses for example the competence in stock purchase, receive payment, sale transactions, payments of savings money services in the businesses that will attract the customers and make possible growth  of SME business  (Chale, 2014). The age of the customers is also have an impact of their adoption rate of the mobile payment services, the young people are more willing to adopt the mobile payment services because they are more familiar with the processing of mobile technology as compare with the elder citizens of the Tanzania. There are many platforms of mobile payment services and the trust of people on mobile platforms also varies depending on their customer’s relationship strategies and services they are providing to their customers.

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