Marketing Plan of Bliss park health care center

 Bliss park health care center currently provides health care services including physical testing, check-up, medication, and education regarding diseases and prevention. The present report includes a marketing plan and advertisement budget for a new business of Bliss park Health Business. The analysis is based on the previous sustainable report, quantitative, and qualitative analysis. In the present report, the marketing plan includes information regarding the primary target market and marketing mix of the bliss park health care center. In this report, three key methods are identified to research the needs and wants of the customer. Marketing mix followed by marketing and advertising plan covering costs and details of marketing activities required to be done in 1 year duration presents details about the future activities and business operations of Bliss park health care center.  

Primary target market of Bliss park health care center

 The primary target market is selected on the basis of geographical and demo graphical segmentation. In geographical segmentation, the US as a whole market was sub-divided into different geographical segments. Bliss park health care project will target the patients from the Southwest region of the United States. Moreover, in demographic segmentation Bliss park health care center will target all age patient’s particularly aging baby-boomer generation. Bliss park Health care center will target both customers who have insurance cover and those who do not. Bliss park health care services are for both male and female from the different social and economic background. In short, Bliss park health care services are not limited to the elite class only.  

Methods to identify the needs and wants of customers of Bliss park health care center

We will use 3 methods to research needs and wants of customers for our Bliss park health care center. At first, we would collect information from available national health statistics reports. From this data, we will identify what kind of diseases are common in the selected region. We will also further research on the available medications and treatment opportunities. Thus we will collect information about the current needs of customers  (Baker & Hart, 2016). We will collect information about customer wants by conducting a survey in the selected market. Thirdly, we will take leverage from technology by collecting survey findings by the catalyst.      

Marketing mix of Bliss park health care center

Marketing mix represents DPs of marketing that includes product, pricing strategy, promotion, and placement/ distribution (Richter, 2012).

Product of Bliss park health care center

 Most of the products offered by Bliss park health care center are related to the treatment services. The healthcare services that Bliss park currently offer include outpatient care, physical and speech therapy among other online health services. Moreover, Bliss park also provides educational products to the patients to help them identify common disease, symptoms of diseases, causes, and precautionary measure. Online medical assistance application and booklets are educational products offered by the Bliss park health care center. Thus, in short, bliss park will mainly offer three types of products including medication products, treatment services, and educational products.

Pricing strategy of Bliss park health care center

Price is the highest concern of US patients. There are a number of health care centers currently working in the US. Therefore, the customer has a low switching cost. Somehow, covering health care expenses without insurance is relatively difficult for patients. Considering these factors Bliss park health care center will set lower prices for their offered services and products in the targeted market. Moreover, to raise awareness and interact with customer's health care center will offer some basic testing and checkup free of cost. Free services include blood pressure checkups, cholesterol tests, and HIV tests. Somehow, patients would have to pay the full amount for other tests, medication, and treatment.      

Promotion of Bliss park health care center

 In the marketing mix, the most important aspect is the promotion of healthcare center. The competitor healthcare center is using mass media promotion strategies because of strong equity and financial condition. In the limited budget of 5 million, all health care center activities are required to be done. Considering the limitation of the budget we will select low-cost promotion strategies. The bliss park health care center will use social media as a major platform for promotion. Facebook, Twitter, website, and Instagram will be used as a social media platform to advertise products and services to the targeted market of the US. Moreover, personal selling, public relations, and advertisement will be used for the promotion of bliss park health care services.

Placement/ distribution of Bliss park health care center

The product will be made available at the main health care center building. Somehow, educational products and some basic level treatment services (like diet and precautionary measures) will be offered at an online platform. All services will be offered on a 24/7 basis. Moreover, bliss park healthcare center will also offer home visit services in case of emergency or inability of the patient to walk in the health care center. Medicines will be purchased from suppliers and retail stores. Thus bliss park will work with limited intermediaries of the supply chain to deliver its products in the targeted market.       

One-year advertising budget and plan of Bliss park health care center

Total advertisement budget set out for all marketing and advertising activities is $1, 00,000. Bliss park marketing team will spend this amount on social media marketing, personal selling, social promotional event, and advertising. The budget will be sub-divided in these activities as:

The above mentioned graph and table show the advertisement and marketing plan and budget for bliss park one-year duration.

References of Bliss park health care center

Baker, M. J., & Hart, S. (2016). The Marketing Book. Routledge.

Richter, T. (2012). International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets. Logos Verlag Berlin GmbH. Retrieved 2019