Why should an organization measure customer satisfaction? Describe the steps that must be addressed in designing customer satisfaction surveys?

Customer satisfaction involves the offers that are provided to the customers related to the services and the products. The process of customer satisfaction includes consideration for the demands, expectation, and the needs of the customers (Business. critizr. com, 2017). The companies are realizing the sustainable growth related to business growth and the growth of the companies mainly depends on the satisfaction of customers. The heart of the strategies is to improve business sustainability by measuring the customer satisfaction level (Business. critizr. com, 2017). There are mainly five reasons to determine customer satisfaction.

The customer satisfaction level can be determined by the indicators like NPS, CES, and CSAT. The prime objective to determine the customer satisfaction to measure if the customers are satisfied with the provided services and the services are convincing to be considered for the further applications (Business. criticize. com, 2017). The main five reasons to measure customer satisfaction are listed below,

1.      To develop a better understanding of the needs of customers and expectations of customers and how it can be accomplished in the better methods.

2.      The reduce the direct as well as indirect costs of services and products that causes the customer dissatisfaction.

3.      The higher level of customer dissatisfaction leads to the loss of the customers. Therefore, the factors leading to the customer dissatisfaction must be identified and the corrected (Business. critizr. com, 2017).

4.      To response the challenges faced by the organizations for customer acquisition.

5.      To enhance the company brand images.

6.      To improve the effectiveness of the steps for constant improvement (Business. critizr. com, 2017).

The motivations to quantify and analyze the consumer satisfaction and loyalty with the services are monetary. There are some issues such as sustainability, manageability, and development of the organization (Business. critizr. com, 2017). The management of organizations should concentrate on estimating consumer loyalty. it is not possible to just do as such occasionally; it must be coordinated into the organization's work consistently (Channelreply. com, 2017).

For instance, the indicators of consumer loyalty must be utilized as a major aspect of the administration to rouse representatives and then develop them in a mindful way about what's in question with consumer loyalty (Business. critizr. com, 2017). Estimating consumer satisfaction with the services must add to all aspects of your organization and be incorporated into a bigger technique that puts the client at the core, all things considered in the analysis indicates strongly towards the need of customer satisfaction for the growth of the organization (Business. critizr. com, 2017).

References

Business. critizr. com. (2017, 06 31). The 5 reasons to measure customer satisfaction. Retrieved from business.critizr.com: https://business.critizr.com/en/blog/the-5-reasons-to-measure-customer-satisfaction

Channelreply. com. (2017, 05 12). The Dangerous Disadvantages and Major Advantages of Customer Feedback. Retrieved from www.channelreply.com: https://www.channelreply.com/blog/view/advantages-disadvantages-customer-feedback

Pcimag. com. (2000, 07 01). Answering Questions About ISO 9000: 2000. Retrieved from www.pcimag.com: https://www.pcimag.com/articles/84404-answering-questions-about-iso-9000-2000

Qualtrics. com. (2019). What is Voice of The Customer (VoC)? Retrieved from www.qualtrics.com: https://www.qualtrics.com/experience-management/customer/what-is-voice-of-customer/

Surveygizmo. com. (2017, 05 27). Top 5 Benefits of a Voice of the Customer Program. Retrieved from www.surveygizmo.com: https://www.surveygizmo.com/resources/blog/top-5-benefits-of-a-voice-of-the-customer-program/