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Introduction of British Gas UK Strategic Management and Change

Category: Strategic Management Paper Type: Research Paper Writing Reference: HARVARD Words: 1550

The present report included a critical analysis of all the possible issues and their respective solutions. The report contains a critical assessment of the micro and macro environment. The issues faced by the company are also discussed in the report. Based on previous issues and solutions, some recommendations are suggested to improve the outcomes and to have an effective impact on the growth of the company (Cools, et al., 2008). The criteria of a business decision and implementation of new strategies must be based on the improved profitability, market shares, return on the investment, increase in the sales, level of customer satisfaction with the services, brand image, capabilities, and the available resources. All the possible alternatives are measured in the report that can be used to produce the solutions to issues (Ghanbari & Vaseli, 2015). If the selected alternatives are not used, then proposed solutions can be used if they fulfill the criteria. The decision should be taken straightforwardly after evaluating the alternatives. The pros and cons, as well as workable conditions, are mentioned in the analysis for the conditions under organizational constraints. The company must enhance the variety of operations, and it could lead to the solution of issues. The decision-making process must be justified with viable solutions to problems (Ghanbari & Vaseli, 2015)

Ansoff Matrix of British Gas UK Strategic Management and Change


Figure 2: Ansoff matrix for British gas

The Ansoff matrix defines a complete framework to explore strategic growth and directions. The model is often used to analyze the possible strategic direction in the business. The analysis describes that British gas has different growth opportunities that encourage planners to consider the expected risk as well as returns (Cools, et al., 2008). The market penetration is higher for the company, but it requires appropriate strategies to expand the sales of existing products. The product development is somehow risky for the existing market. The market development of the previously existing product is higher, and there is no possibility to find new uses of the product. The diversification is low because it is not easy to add new services instead of gas and electricity. The company can penetrate the existing market, but it is not easy to move for a new market (Cools, et al., 2008).

Section 4 of British Gas UK Strategic Management and Change

Change management defines as a process that supports any company to perform an easier business transformation. It helps out the employees to understand, dedicated to, and take part in the change management of the company. Thus, change management plays an essential role in creating the successful transformation of any company (By, 2005).

This section aims to analyze the change management which has been conducted by the British Gas, along with its practices.

McKinsey’s 7S’s analysis of British Gas UK Strategic Management and Change


Figure 1: McKinsey’s 7S’s analysis for British gas

Strategy

British gas UK has developed one of the leading global business strategies that give higher value to the customers and improve customer satisfaction levels. The company is working efficiently in different segments and have firm positioning at global levels (Plexisstrategy. com, 2019).

Structure

The structure of the company is customer centralized that make an efficient decision in favour of customers and service users. The structure of British gas UK is according to needs and execute according to the strategies.

System

The system developed by the company is efficient, and it uses all the effective and fully improved strategies. The business system is based on the need or execution of strategies.

Style

The management sector of British gas UK is working under leadership style and have cultural qualities that help in achieving strategic objectives. The focus of leadership is on the needs of the firm and its customers. The organization is achieving excellent outcomes. Communication in the firm is consistent (Crawford , 2012).

Staff

The workforce established in the company can fulfil the desired operational objectives, and it depends on the little developmental needs. The employee engagement with the outcomes is higher than increase the large focus on the margin.

Skills

British gas is developing higher expertise and skills in the employees, and they are capable of dealing with any kind of circumstances related to the services. The company is focusing on the development of skills according to the needs (Plexisstrategy. com, 2019).

Shared values

British gas is focusing on the customer values and shared values of the customers that deal with the delivery of products and right services at the same time. Shared value is the principle that helps British gas to work according to the strategies and government policies (Dutta & Reichelstein, 2010).

 VRIO analysis of British Gas UK Strategic Management and Change

In the VRIO analysis of British gas, there are four main attributes that were identified with the help of organization, and it could lead to higher gain and competitive advantages. The critical analysis of the company suggests that British gas must implement the valuable, imperfect, rate, perfectly non-sustainable, and imitable conditions. The resources and capabilities can be facilitated by the competitive advantage of the company (Cools, et al., 2008). The four components of VRIO analysis are discussed in detail.


Valuable of British Gas UK Strategic Management and Change

British gas UK company must use some strategies and resources that can result in exploiting the opportunities and can defend the major threats faced by the company. The resources are valuable and increase levels of customers satisfaction and customer value. It could lead to an increase in the differentiation of product and prices. It is necessary for the British gas, according to the analysis, to implement the resource values and activities of the company (Ghanbari & Vaseli, 2015).

Rare of British Gas UK Strategic Management and Change

Rare as well as valuable resources are used by British gas company to get competitive advantages of firm. For the company, the competitive parity is not the desired position, but the company must use valuable resources (Hokroh, 2014; Casequiz. com, 2019).

Costly to imitate of British Gas UK Strategic Management and Change

The resources used by a British gas company are costly to imitate. There are two ways used in the company for the imitation. The resources are perfect but nonadjustable due to cost factors, social complexity, casual ambiguity, and historical conditions.

Organized to capture the value of British Gas UK Strategic Management and Change

British gas company is working to provide advantages to the organization. The company is using an improved management system, strategies, policies, and processes. The resources used in the company are cost-effective, rare, and valuable (Casequiz. com, 2019) 

Capabilities/Competencies and resource analysis of British Gas UK Strategic Management and Change

The complete analysis of the company defines the possible opportunities and threats. The company is focusing on the important issues and their solutions. The alternatives can be applied to reduce the issues. The company is considering realistic solutions to operate the company according to the opportunities and constraints. According to the critical analysis, the problems and the solutions of the issues cannot occur at the same time, and they should be described as a mutually exclusive condition. The company is not in a position to take any kind of action that is not viable and cannot be used. Based on alternatives, the solutions were generated for the company (Cools, et al., 2008).

References of British Gas UK Strategic Management and Change

Bradshaw, P. M. (n.d.). Future UK Gas Security: A Position Paper. Retrieved from https://warwick.ac.uk/fac/soc/impact/future_uk_gas_security_-_a_position_paper_wbs_ukerc.pdf

britishgas.co.uk. (n.d.). Gas and electricity. Retrieved from https://www.britishgas.co.uk/aem6/content/dam/britishgas/documents/tariffs/terms/gas-and-electricity-supply-terms-and-conditions.pdf

britishgas.co.uk. (n.d.). How is Corporate Responsibility Evolving? Retrieved from https://www.britishgas.co.uk/the-source/making-a-difference/in-local-communities/good-for-society-good-for-business

britishgas.co.uk. (n.d.). Supporting Communities across Britain. Retrieved from https://www.britishgas.co.uk/content/dam/british-gas/about%20us/pdfs/British-Gas-External-community-brochure.pdf

britishgas.co.uk. (n.d.). Why renewable energy is here to stay. Retrieved from https://www.britishgas.co.uk/energy/guides/renewable-energy.html

By, R. T. (2005). Organisational change management: A critical review. Journal of change management.

Casequiz. com. (2019). British Gas Business Case Study Solution & Analysis. Retrieved from www.casequiz.com: https://www.casequiz.com/british-gas-business-129039/

Cools, M., Emmanuel, C., & Jorissen, A. (2008). Management control in the transfer pricing tax compliant multinational enterprise. Accounting, Organizations and Society, 33(06), 603-628.

Crawford . (2012). Solo and Distributed Leadership: Definitions and Dilemmas. Educational management administration and leadership, 01(01), 01-10.

Dutta, S., & Reichelstein, S. (2010). Decentralized Capacity Management and Internal pricing. Review of Accounting Studies, 15(01), 442-478.

Energyroutes. eu. (2016, 04 23). Porter’s Five Forces Model for Oil and Gas Industry. Retrieved from energyroutes.eu: https://energyroutes.eu/2016/05/23/porters-five-forces-model-for-oil-and-gas-industry/

Ghanbari, M., & Vaseli, S. (2015). The Role of Management Accounting in the Organization. International Research Journal of Applied and Basic Sciences, 09(11), 1912-1215.

Hokroh, M. A. (2014). AN ANALYSIS OF THE OIL AND GAS INDUSTRY’S COMPETITIVENESS USING PORTER’S FIVE FORCES FRAMEWORK. Global journal of commerce and management perspectives, 03(02), 76-82.

Melkonyan, A., & Gottschalk, D. (2017). Sustainability assessments and their implementation possibilities within the business models of companies. Sustainable Production and Consumption .

Perera, R. (2017). The PESTLE Analysis. Nerdynaut.

Plexisstrategy. com. (2019). Strategy Is Not Everything. It’s Just A Piece Of The Puzzle. Retrieved from plexisstrategy.com: https://plexisstrategy.com/strategy-is-not-everything-its-just-a-piece-of-the-puzzle/

statista.com. (n.d.). Domestic gas suppliers market share in Great Britain (GB) in 3rd quarter 2018. Retrieved from https://www.statista.com/statistics/665727/domestic-gas-market-shares-gb/

Taha, T. M. (2018). Competitive Analysis of the Global Oil and Gas Industry using Porters Five Forces Model.

 

 

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