Based on week 3 assignment, the following variables have been identified:Profitability of AmazonSocial MediaInternational Performance of AmazonCustomer LoyaltyMarketing StrategyBrand PerceptionProfitability of Amazon is a dependent variable while Social Media, International Performance of Amazon, Customer Loyalty, Marketing Strategy, and Brand Perception are the independent variables. Each variable is defined as: Profitability of …
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