Acknowledgment of Tata Nano I would like to thanks my supervisor, (Professor’s name), for his patient guidance, motivation, encouragement, and all the advice that he has given over my time as his student. I have been a lucky one to have a supervisor who always cares about my works, and …

     In this paper, Integrated Marketing Communication is presented with all the relevant details and aspects associated with the business of MEERQAT. This IMC plan will demonstrate how MEERQAT has taken its risk management consultant business in the industry and how things are being managed. First of all, the situational analysis …

Acknowledgment of Strategic Global Marketing I am highly thankful to God who has created this world. I am also very thankful to my Parents, friends and family who has supported me thought out my life. I cordially say thanks to my teachers and my mentors, who have guided me throughout …

In this paper, Marketing Myopia of Kodak is discussed as the company made a classic mistake because it focuses more on selling products rather than a business. Theodore Levitt in Harvard Business Review provided the concept of Marketing Myopia that businesses should adapt to the requirements of the market which …

Market segmentation enables organizations to select and target potential customers that may be interested in buying products and services offered by their company. Market segmentation enables organizations to select and target potential customers that may be interested in buying products and services offered by their company. Organizations develop promotion strategies …

To promote the products and services through unique marketing characteristics, there is the need to focus on the life span of the product first so that in future best marketing strategies could be developed. However, the product life cycle has four stages and in each stage, effective marketing strategies or …

Market Research Plan-TASK 2Part A: Implementation Program of Market Research PlanThere are several things that will be performed for implementing the research plan efficiently. Before implementing the implementation program a complete implementation strategy will be developed which will help the individuals in implementing the market research plan. The implementation strategy …

ABC Executive SummaryTable of Contents1.    Internal Audit 21.1.     Company Overview.. 21.2.     Company’s products. 31.3.     Market Share. 31.4.     Competitive advantage. 32.    International Country selection. 43.    External Audit 43.1.     PEST Analysis. 44.    Competitor Analysis. 55.    SWOT Analysis. 55.1.     Strengths. 55.2.     Weaknesses. 55.3.     Opportunities. 55.4.     Threats. 56.    Market Segmentation. 57.    Marketing Mix. 57.1.     Product …

Apple has been doing amazingly well in the IT industry as it has made significant development by launching new products. Apple creativity and informativeness is the key to Apple’s success, and so Apple provides quality products to its consumers. Subsequently, Apple has an extensive range of loyal customers that wait …

Huawei is referred to as the well-known and leading company which involved in providing the services related to the ICT (information and communication technology). It also recognized as good solution providers in the field of communication technology. The operation of the Huawei is running by the commitment for open collaboration, …

SPAR international company is working in Oman from last few years. There are 24 stores and supermarkets working in different areas of Oman. In this marketing, plan objective is to expand sales, increase customer satisfaction level, and build new supermarkets in Oman for the rapid business growth in the next …

According to the research conducted by Bennet & Hauser 2013,In the contemporary system of the healthcare, quickly increasing complexity, the mounting countless of conduct alternative, and explosion data stream that frequently does not efficiently arrive at the facade lines hold back the aptitude to decide optimal conduct decisions in excess …

Sample and variables are too much accurate for hypothesis and the further study but the composition of the theory is in difficult word for example “Floor ad recall significantly impacts floor ad effectiveness" The best-suited words for this hypothesis would be as “Floor ad recall have significant impacts on floor …

This part of the assignment leads us to what work we have to do for this assignment. The main purpose of this task is to evaluate the articles which is titled as “Customer perception towards the effectiveness of floor advertisements in organized retail” The article can be evaluated be following …

In this paper would discuss the decision-making theories in the nursing practices for the preparation of PEP.  In the department of the nursing, there are said to be many of the decision-making theories that can be used. In this paper would discuss the social judgment theory, intuition theory and cognitive …

This part of the assignment leads us to what work we have to do for this assignment. The main purpose of this task is to evaluate the articles which is titled as “Customer perception towards the effectiveness of floor advertisements in organized retail” The article can be evaluated be following …

In the beginning of 1978, it was planned by the government to motivate as well as assist the Omani plans that serve up the framework, which was the foundation established by Oman Cement Company. The company set up state cement industrial unit in Oman to accomplish nation cement require, involving …

The successful companies are satisfying their customers according to the perceived expectation they achieve their top position in the markets. The satisfaction of consumers and their loyalty have a strong impact on each other. It can be said that consumer loyalty and satisfaction’s importance has been emphasized in this paper. …

The marketing simulation game has provided the opportunity to learn the technicalities of the marketing process. The marketing game has three levels which include level 1, level 2 and level 3. In each level, different decisions regarding the product and its features have been adjusted. The paper provides the detail …

Table of ContentsOrganisational Background  3SWOT Analysis  4Key Issues  4Growth Drivers  4Mission & Vision Statement 4Marketing Objectives  4Strategic Marketing Plan  5Segmentation, Targeting and Positioning (STP) 5Segmentation  5Targeting  5Positioning  5Models and Methods  5Marketing Tactics  6Marketing Mix  6Implementation schedule (Gannt chart) and budget 6Evaluation & Control 6References  7Organisational Background Organisation name; Type of organisation; …