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In today’s era off technology, the organizations
cannot get away from digital marketing platforms, because digital marketing
plan can be a great tool for organizations to achieve their set goals and
objectives. The digital lifestyle is increasing with the passage of time
because smart phones and internet is getting more space in lives of people, and
this trend is most likely to continue with great potential for the companies. The
businesses can take a close look at these trends and they can also measure the
situation by analyzing successful digital marketing strategy of other business
organizations. There are so many examples to give that how companies boosted
their growth and sales with the help of a comprehensive digital marketing plan.
So, this is going to be a way forward for almost every business that they must
consider developing a detail digital marketing plan, which composes a great strategy
to align with their goals and objectives. The companies have to identify their
goals that what they want to achieve through digital marketing plan and they
can engage their audience in big numbers. The role of social media will always
be a crucial one in this regard because various famous social media platforms
are providing huge opportunities to businesses, which they can capture and
achieve short as well as long term success
many other companies, Adidas also understood that digital marketing strategy is
important for their long-term success especially competing with competitors
like Nike. If one giant of the business will make a big step towards anything,
then the other has to follow the lead, otherwise they may lose competitive
advantage. So, when Nike came forward with a dedicated digital marketing
strategy, Adidas did realize the situation and they also introduced a strong
digital marketing strategy in 2018 which really boosted their business in so
many ways. The net profit of the company observed 20% rise and fact of the
matter is that these numbers were not expected by the business analysts. Adidas
has very much realized that digital and social platforms are transforming the
lifestyle and behavior of consumers, so if they want to stay ahead in the competition,
they will have to keep attracting consumers through a well thought and
implemented digital marketing plan. In sports apparel industry, Adidas wants to
be the number one beating all its competitors, and they know that they can’t
achieve this feat without a comprehensive digital marketing plan
References of Adidas Digital Marketing
Barnhart, B., 2019. How to build your social
media marketing strategy. [Online]
Available at: https://sproutsocial.com/insights/social-media-marketing-strategy/
[Accessed 16 August 2019].
2018. 6 Things You Should Know About Adidas’ Digital Marketing Strategy. [Online]
Available at: https://digitalagencynetwork.com/digital-marketing-strategy-of-adidas/
[Accessed 16 August 2019].
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