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The all of above-mentioned steps will need financial assistance to be completed; otherwise they may not fulfill their expected requirements. So, Adidas will have to analyze its budgeting process for new digital marketing plan. They will have to analyze that what amount of money was being spent earlier, and how much more financial assistance is needed to facilitate this new strategy. For instance, they may have to hire new social media experts and analytics experts for this new digital marketing plan, so they will have to allocate extra budget to acquire these skills and capabilities. If Adidas will not provide enough budgets for their marketing department to implement new marketing strategy, then they will never be able to achieve expected outcomes. So, allocation of enough resources as well as budget will be a crucial step in the formation of new digital marketing strategy and plan.
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