Case Analysis Project – Preparation
This activity is the introduction and preparation for the case analysis course project. The draft is due in Unit 6 and the final project is due in Unit 9.
In this course, you will also be expected to complete an individual course project, in which you will demonstrate strategic critical thinking skills by analyzing a business scenario and recommending strategies to help that business move forward towards its goals. In preparation for this 6–8-page paper, complete the following:
Read the unit introduction, if you have not already.
Read the Case Analysis course project description.
Use your text to read "Guide to Strategic Management Case Analysis," pages 442–450, and "Case 30: "Yahoo! Inc.: Marissa Mayer's Challenge," pages 30-1 to 30-12. Note: This case will be referred to as "Case 30" for the remainder of the course.