Compitive Analysis AL MC
Competitor Analysis Imagine Senior Living LLC				Current Community				Competitor #1				Competitor #2				Competitor #3				Competitor #4				Competitor #5				Competitor #6
Date Completed:				7-Apr-20
Competitor				The Gardens of Castle Hills				Brookdale Alamo Heights				Brookdale Oakwell				The Etta of Shavano Park				The William AL/MC Living				The Villa De San Antonio				Arden Courts
Owner				Eagle Senior Living				Brookdale Senior Living				Brookdale Senior Living				Aventine Senior Living				Aventine Senior Living				Kisco Senior Living				.
Type/Total units/Licenses				AL MC 80 Type B				CCRC - AL 46				AL 52 MC 26				AL/MC 100				AL/MC 112				AL 61				MC 64
Address				1207 Jackson Keller Rd, San Antonio TX 78213				855 E. Basse Rd San Antonio TX 78209				3360 Oakwell Court San Antonio TX 78218				4046 DeZavle Rd San Antonio TX 78219				9203 Cinnamon Hill San Antonio TX 78240				8103 Worth Hollow Dr San Antonio TX 78240				15290 Haebner Rd San Antonio TX
Distance/ Miles from Imagine SL				Ventura Hills				3.5				6.7				6.6				6.9				7.7				6.2
Age of building				2000																								2000
Market Location/Miles				1 mile				1 mile				2mile				2mile				2mile				2.5mile				2.5mile
Physical Plant/Décor
Curb Appeal/First Impression
Any Recent Renovations
Occupancy				Occupancy				Occupancy				Occupancy				Occupancy				Occupancy				Occupancy
Assisted Living/Memory Care				AL	MC	Total		AL		Total		AL	MC	Total		AL	MC	Total		AL	MC	Total		AL		Total		MC		Total
Total Community Occupied				52%	94%									94%												97%
Base Room Rate				Base Room Rate Pricing (Include SQFT)				Base Room Rate Pricing (Include SQFT)				Base Room Rate Pricing (Include SQFT)				Base Room Rate Pricing (Include SQFT)				Base Room Rate Pricing (Include SQFT)				Base Room Rate Pricing (Include SQFT)
AL		MC		AL				AL		MC		AL		MC		AL		MC		AL				MC
Small Private Studio Apt				2595 (340-435)												1945				2900(286-335)				2700
Medium Private Studio Apt																		3800				4470 (363)
Large Private Studio Apt								2295				2800-3095																6125
EXL Private Studio/ALCOVE				2895 (485)
1 Bedroom Apt/ 1 Bedroom Deluxe				3095 (560)		5150 (315-370)		3200				3295-3400		4000		2200-2800				3540-3900 (602-641)				3100
2 Bedroom Apt												3600								4240(700)
Companion/semi private						4150 (570)		1895						3200								3375 (363)
Semi Private
Levels of Care				Levels of Care				Levels of Care				Levels of Care				Levels of Care				Levels of Care				Levels of Care
AL		MC		AL				AL		MC		AL		MC		AL		MC		AL				MC
All Inclusive						included																						Included
1				100				250				250		250		500		included		500		included		395
2				300				650				650		650		750		950		750		950		775
3				600				850				850		850		1150				1150				1100
4				900				1200				1200		1200		1450				1450				1400
5
6
Meds - incont care
Additional Fees				Additional Fees				Additional Fees				Additional Fees				Additional Fees				Additional Fees				Additional Fees
Community Fee				2000 MC /1750 AL				$1,500				$2,000				$1,200				$2,000				$1,500				$2,500
Deposit/Holding Fee
Motorize Wheel Chair Fee
Second Person fee				$1,000				$500				500 AL / 800 MC				500 AL / 800 MC				1000 AL / 2000MC				$850				$1,000
Pets/Fee/weight				850
Laundry
Smoking Deposit
Appliances stainless steal
Updated Apartment
Extra house keeping
Bed making daily
clothing ironing
Deep cleaning/drawers, closet
ER pick up or transportation
Car Port, garage
Pendants
Respite				150 AL 175 MC				$165				165 AL / 175 MC				165 AL / 175 MC				165 AL / 175 MC				$175				$200
Services				Services				Services				Services				Services				Services				Services
RN on staff				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call
LVN on Staff				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call				40 hour week director/on call
Med Aids/Care Givers				yes				yes				no				yes				yes				yes				LVNs on each shift
Dedicated dining room staff				Care givers				Care givers				Care givers				Care givers				Care givers				Care givers				Care givers
Community showers				no				no				no				no				yes				no				no
Showers in rooms				yes				yes				yes				yes				no				yes				yes
Bus transportation for activities/outings				yes				yes				yes				yes				yes				yes				yes
Secure courtyards/ walking paths				yes				yes				no				yes				yes				yes				yes
Housekeeping/Laundry				yes				yes				yes				yes				yes				yes				yes
Activity Director/Assistant				40 hour week director				40 hour week director				40 hour week director				40 hour week director				40 hour week director				40 hour week director				40 hour week director
Meals offered/included/Snacks				3 meals and snacks				3 meals and snacks				2 meals				3 meals and snacks				3 meals and snacks				3 meals and snacks				3 meals and snacks
Full Kitchens/kitchenets				Kitchenets				Kitchens and Kitchenets				Kitchens				Kitchenets				N/A				Kitchenets				Kitchenets
Specialized dementia technologies				In touch computer life stations				Pathways				No				Alz Training				Alz Training				No				No
Sales Director was very nice and informative with discovery question, offering information about the community and speaking highly of surrounding areas to shop and highlights. Because of the Covid-19 virus, I was not able to visit the community. However, the sales director sent by email serval photos of the community, a virtual tour of the community, floor plans of apartments, layout of the community, pricing and a activity calendar. She was positive about the community, residents have easy access to the common area, a certified chef and Wednesday home made cinnamon rolls are made, activities has something always going on to keep residents interested day to day. They have two nurse to support the wellness needs. When I first called, I could not understand the concierge. I was put on hold 3 different times until I was told the sales director was in a meeting and she will call you back. I did get a call back one hour later.								AL and Skill Nursing/Rehab. Called and left a message for the sales director to call me. I had to call the sales director back. She seem to be bothered and gave me the basic information. The community does have openings. Because the skill nursing is attached the community is able to transition their residents into skill..				Sales Director was professional and helpful with information on community. I was encouraged to do a virtual tour with face time. They community stays full as they only have three openings at this time.				Sales Director was engaging and professional. Listen to my needs				Sales Director sent virtual tour and information and pricing on community. She was professional ask a lot of questions and was interested in my needs through the process.				Community stays full per sales director. Executive director, business director, and wellness director all having a nursing back ground. The community raves on their food and activities. I was assured, if I asked a resident what they liked about the community they would say, food and activities.				4 themed houses, laundry in each house, staffed with caregivers, their is an LVN on each shift, secured continuous walking path outside. Wellness Center Outdoor Courtyard with garden areas and Furnished apts offered. Neurologist/physician visit community 2-3 times per week. Arden Courts in Granbury is also knowen to take in psych residents and mixing with their ALZ/Dementia. They do have openings.
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Small AL and MC
Competitor Analysis Imagine Senior Living LLC				Current Community				Competitor #1				Competitor #2
Date Completed:				7-Apr-20				7-Apr-20				7-Apr-20
Competitor				Parkway Assisted Living				Pipestone Place Assited Living				Carol Anns Home - Chamber
Owner				Parkway Senior Living				Pipestone Senior Living				Carol Anns Home Senior Living
Type/Total units/Licenses				AL 16				AL/MC 15				AL/MC 15
Address				4331 Parkway Dr San Antonio TX				2104 Pipestone Dr San Antonio TX				8005 Chambers Rd San Antonio TX
Distance/ Miles from Imagine SL				6.7				8 miles				4 miles
Age of building								2006
Market Location/Miles
Physical Plant/Décor
Curb Appeal/First Impression
Any Recent Renovations
Occupancy				Occupancy				Occupancy
Assisted Living/Memory Care				AL		Total		AL	MC	Total		AL	MC	Total
Total Community Occupied				16		100%		15		100%		15		100%
Base Room Rate				Base Room Rate Pricing (Include SQFT)				Base Room Rate Pricing (Include SQFT)
AL		MC		AL/IL		MC		AL		MC
Small Private Studio Apt
Medium Private Studio Apt				4500				3500-4500		6000
Large Private Studio Apt												3800-4800		3800-4800
Extra Large Private Studio Apt
1 Bedroom Apt/ 1 Bedroom Delux
2 Bedroom Apt
Companion/semi private				3500				2500-3500				3000-3500		3000-3500
Semi Private 1BR
Levels of Care				Levels of Care				Levels of Care
AL		MC		AL		MC
All Inclusive				Included				Included		Included		Included		Included
1
2
3
4
5
6
Meds - incont care
Additional Fees				Additional Fees				Additional Fees
Community Fee				$500				$800				$1,000
Deposit/Holding Fee
Motorize Wheel Chair Fee
Second Person fee
Pets/Fee/weight
Laundry
Smoking Deposit
Appliances stainless steal
Updated Apartment
Extra house keeping
Bed making daily
clothing ironing
Deep cleaning/drawers, closet
ER pick up or transportation
Car Port, garage
Pendants
Respite
Services				Services				Services
RN on staff				No				No				No
LVN on Staff				NO				NO				NO
Med Aids/Care Givers				yes				yes				yes
Dedicated dining room staff				yes				yes				yes
Community showers				no				no				no
Showers in rooms				no				no				no
Bus transportation for activities/outings				yes				yes				yes
Secure courtyards/ walking paths				yes				yes				yes
Housekeeping/Laundry				yes				yes				yes
Activity Director/Assistant				Staff				staff				staff
Meals offered/included/Snacks				3 meals and snacks				3 meals and snacks				3 meals and snacks
Full Kitchens/kitchenets				NO				NO				NO
Specialized dementia technologies								ALZ and Dementia Training				ALZ and Dementia Training
Care staff, do all ADL care, prepare meals, assist in activities, medication assitance, ect. No nurse on site, all residents are under the care of Hospice or Home Health Care.				Care staff, do all ADL care, prepare meals, assist in activities, medication assitance, ect. No nurse on site, all residents are under the care of Hospice or Home Health Care.				Care staff, do all ADL care, prepare meals, assist in activities, medication assitance, ect. No nurse on site, all residents are under the care of Hospice or Home Health Care. Two other location 7/8 miles from Ventura, 16/8 apt and they stay 100% full at 4500 rates. (Hilton Head & Wayward home)
Resort Style Communities
Competitor Analysis Imagine Senior Living LLC				Competitor #1				Competitor #2
Date Completed:				7-Apr-20				7-Apr-20
Competitor				Adonte Senior Living				Franklin Park Alamo Heights
Owner				Sagora				Franklin Park Senior Living
Type/Total units/Licenses				AL/MC /IL				AL/MC
Address				2702 Cembalo Blvd San Antonio TX				230 W Sunset Rd San Antonio TX
Distance/ Miles from Imagine SL				3.8				3.3
Age of building				2011
Market Location/Miles				1.5 miles				1.5 miles
Physical Plant/Décor
Curb Appeal/First Impression
Any Recent Renovations
Occupancy				Occupancy
Assisted Living/Memory Care				AL	MC	Total		AL	MC	Total
Total Community Occupied				70	20	100%		98%	100%
Base Room Rate Pricing (Include SQFT)				Base Room Rate Pricing (Include SQFT)
AL		MC		AL		MC
Small Private Studio Apt								3770		6235(337-340)
Medium Private Studio Apt
Large Private Studio Apt						5400
Extra Large Private Studio Apt
1 Bedroom Apt/ 1 Bedroom Delux				4663				4524-4732
2 Bedroom Apt				5132				5195		6443
Companion/semi private
Semi Private 1BR
Levels of Care				Levels of Care
AL		MC
All Inclusive				Point sytem		Point Sytem				Included
1				included		included		400
2				400		400		600
3				400		400		800
4				400		400		1200
5								1600
6
Meds - incont care
Additional Fees				Additional Fees
Community Fee				$3,500				$3,000
Deposit/Holding Fee
Motorize Wheel Chair Fee
Second Person fee								850 AL / 1500 MC
Pets/Fee/weight
Laundry
Smoking Deposit
Appliances stainless steal
Updated Apartment
Extra house keeping
Bed making daily
clothing ironing
Deep cleaning/drawers, closet
ER pick up or transportation
Car Port, garage
Pendants
Respite								165 AL/ MC 250
Services				Services
RN on staff				40 hour week director/on call				40 hour week director/on call
LVN on Staff				40 hour week director/on call				40 hour week director/on call
Med Aids/Care Givers				yes				yes
Dedicated dining room staff				yes				yes
Community showers				no				no
Showers in rooms				yes				yes
Bus transportation for activities/outings				yes				yes
Secure courtyards/ walking paths				yes				yes
Housekeeping/Laundry				yes				yes
Activity Director/Assistant				40 hour week director				40 hour week director
Meals offered/included/Snacks				3 meals and snacks				3 meals and snacks
Full Kitchens/kitchenets				Kitchens and Kitchenets				Kitchens and Kitchenets
Specialized dementia technologies				Sagora Pathways, Personalized Life Skills Stations, Dining With GRACE				No
Large luxury campus community				Large luxury campus community,