4 p's of marketing worksheet

Lamb Hair McDaniel MKTG Your Product or Service Offering Part 1 The World of Marketing Worksheet ORIENTATION What best describes your firm’s orientation? Production Sales Market Societal List ways your firm follows the marketing concept: 1. 2. 3. 4. 5. 6. Our firm’s primary goal for business is: MISSION Write your business mission: Part 1 Marketing Plan Worksheet:The World of Marketing 1 Lamb Hair McDaniel MKTG Your Product or Service Offering OBJECTIVES List objectives of your business marketing plan: Objective Person responsible Completion date 1. 2. 3. 4. 5. 6. SWOT Will you hire a consultant for SWOT analysis? Yes No Identify strengths of business offering: • • • • • • List keys to success: 1. 2. 3. 4. 5. 6. Part 1 Marketing Plan Worksheet:The World of Marketing 2 Lamb Hair McDaniel MKTG Your Product or Service Offering Describe competitive advantage of business offering: List advantages of operating in the Internet space: Advantage How will you leverage the advantage? Identify weaknesses of business offering: • • • • • • Part 1 Marketing Plan Worksheet:The World of Marketing 3 Lamb Hair McDaniel MKTG Your Product or Service Offering List disadvantages of operating in the Internet space: Disadvantage What steps will you take to overcome it? ETHICS Will you integrate social responsibility into marketing plan? Yes No Rationale: Describe any ethical problems your firm faces: Part 1 Marketing Plan Worksheet:The World of Marketing 4 Lamb Hair McDaniel MKTG Your Product or Service Offering EXTERNAL ENVIRONMENT Demographic: Ethnic: Economic: Legislative: Part 1 Marketing Plan Worksheet:The World of Marketing 5 Lamb Hair McDaniel MKTG Your Product or Service Offering Social trends: Political: Size of Internet Growth rate of Internet Usage rate of Internet Identify segments where Internet usage growing the fastest: • • • • • • List emerging technologies affecting your business offering: 1. 2. 3. 4. 5. 6. Part 1 Marketing Plan Worksheet:The World of Marketing 6 Lamb Hair McDaniel MKTG Your Product or Service Offering List laws regulating your business offering: 1. 2. 3. 4. 5. 6. Identify key competitors in your industry: • • • • • • Identify companies working on the same market as yours: • • • • • • How can you leverage Internet to beat your competition? Part 1 Marketing Plan Worksheet:The World of Marketing 7 Lamb Hair McDaniel MKTG Your Product or Service Offering Identify ways to handle global marketing for your offering: • • • • • • Part 1 Marketing Plan Worksheet:The World of Marketing