9409 buffalo avenue rancho cucamonga

Company Information

Name: Bradshaw International

Business: Kitchenware

Website: www.bradshawintl.com

Address: 9409 Buffalo Ave Rancho Cucamonga California 91730

Develop a globalization plan for Bradshaw International Corporation located in Inland Empire in California by answering the below questions:

Who are the local partners in the Middle East who conduct similar Kitchenware business like Bradshaw International?

What is the company’s challenges when partnering with Middle Eastern Companies and going for a global marketplace?

What is its opportunities to partner with local firms in Middle East and introducing it to a global marketplace?

What is its strategies when introducing the company to the Middle East Nation?

Requirements

Grammar and structure:

Your report should have

a. A provocative title that clearly and concisely conveys the focus of your paper and engages the interest of your audience.

b. A strong thesis statement that makes a clear provocative claim in response to your research question. It is uniquely your claim.

c. Strong topic sentences that make a clear, provocative sub-claim of the thesis and organize the body paragraphs.

d. Specific examples from your research that you carefully analyze to support your claims.

e. A developed exposition based upon a few good examples, rather than a list of unanalyzed details or mere information summary.

f. Effective incorporation of sources with accurate representations of their views and a clear, controlling role for your own voice in the conversation

g. A coherent analysis with a logical progression held together by strong transitions.

h. Correct APA citation format and Works Cited list

i. Clear and correct diction, punctuation, and grammar.

Format of the Report

· PART I• Strategy Taking: Alternative generation and assessment

o Step 1 (planning). Environmental value assessment: Strategic approach for assessing the system value of business ecosystem, organizational stakeholders, and rapid technology. Analyze the business ecosystem in your target nation, using SHEENY framework. What are major economic, national and psychological costs for the stakeholders of how the firms in your sector and region perform? (just like Chobani did to assess the value of their alternative strategy) What are some new technologies/ products/ solutions that the firms in your assigned sector and region are offering to add social, human, and ecological, values? (just like Chobani does).

o Step 2 (programming). Business ecosystem Value assessment. Strategic approach for assessing the ecosystem value of Business strategies, Blue Ocean Strategy and White Ocean Strategy. How are the firms in your assigned sector and region empowering other firms to become more differentiated and cost leading (just as Green Sky helps subcontractors)? Analyze how they are creating blue oceans by reducing economic, national and psychological costs of how business was done traditionally (just as Green Sky helps lenders find a new untapped opportunity – use the four actions framework)?

o Step 3 (performing). Organizational stakeholders Value Assessment. Strategic approach for assessing the organizational value of competitive, supplementary and complementary linkages. How are the firms in your assigned sector and region including diverse customers, by offering a competitive alternative to six sigma firms (just like Ulta Beauty does by networking one sigma firms as supplementary or additional linkages)? How are they engaging six sigma firms to become more responsible (just like Ulta Beauty does by offering solutions that include major brands for complementary use to their customers)?

o Step 4 (profiting). Rapid technological Value assessment. Strategic approach for assessing the technological value of trading, exchange, and servicing opportunities. How are the firms in your assigned sector and region trading social, human, and ecological values from diverse one and six sigma firms (just like Illumina does)? How are servicing economic, national and psychological values to both low income as well as high income customers (just like Illumina does).

In summary, create a consistent and integrated report following these steps.

Step 1. Planning the opportunity, based on what values are unique locally

Step 2. Programming the opportunity for sufficient income customers, through network partnerships similar to Green Sky. Use Blue ocean strategy framework, using four actions.

Step 3. Performing the opportunity for lower income customers, through partnerships similar to Ulta. Use global value chain framework, and identify core competency.

Step 4. Profiting from the opportunity by forming multitier networks, similar to Illumina

PART II• Strategy Making: Decision making

o Step 5 (capability). Market analysis. How trading, exchange and servicing shape opportunities for new capability models for technological growth? Here discuss the functional strategies that the local firms are using for their rapid growth, that your firm may adopt, similar to Tesla.

o Step 6 (trading). Landscape analysis. How the firm (corporate-effect), the strategic group (group-effect), and the strategic geography (geography-effect) shape the opportunities for creating new trading models within a market landscape? Here discuss strategic groups that exist in the industry, and conduct Diamond analysis of the local geography for your product area. Then note how the partnerships identified in Part 1 will help your firm form a new strategic group, through integration of its strengths with those of the local players.

o Step 7. (exchange). International analysis. How diverse strategic geographies (multilocal), diverse strategic groups (global), and diverse strategic firms (transnational) shape opportunities for creating new exchange models? Here discuss strengths of the US as a strategic geography, strategic groups that exist in the US in your industry, and how American firms in your industry are doing business in the nation you are researching.

o Step 8. (servicing). Growth analysis. How diverse corporate-level growth options create strengths and weaknesses of the firms? Here discuss the appropriate corporate strategies for exploiting the opportunities you have identified in part 1 and part 2.

In summary, create a consistent and integrated report.

PART III• Strategy Managing: Context shaping

o Step 9. (growth). Future analysis. Using critical success factors and critical growth options together for designing future growth scenarios

9.1 First growth scenario

9.2 Second growth scenario

9.3 Third growth scenario

9.4 Fourth growth scenario

Note: Part I and Part II are each expected to be about 1200 words each. Part III is expected to be about