_____ is the use of interpersonal connections online to promote or sell goods and services.

201630 Intro: International Business GEB-1350-31598
Test
Exam #1

Question 1

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The computers that decide how best to forward each packet from one network to another are called _____.

Question 2
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The early versions of _____ let Web page designers create text-based electronic documents with headings, title bar titles, bullets, lines, and ordered lists.

Question 3
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A(n) _____ is a set of processes that combine to achieve a company’s primary goal, which is typically to yield a profit.

Question 4
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_____ is a primary activity undertaken by an organization's strategic business unit.

Question 5
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In the _____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.

Question 6
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According to Porter, _____ describes the larger stream of activities into which a particular business unit's value chain is embedded.

Question 7
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_____ offers a variety of information services for lawyers and law enforcement officials, court cases, public records, and resources for law libraries.

Question 8
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The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called _____.

Question 9
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A(n) _____ has a hypertext reference (HREF) property, which specifies the remote or local document’s address.

Question 10
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Electronic funds transfers are also called _____.

Question 11
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Companies using _____ revenue model charge a fee based on the value of the service provided on the Web.

Question 12
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The 32-bit number used to identify computers connected to the Internet is known as the _____.

Question 13
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A newer e-mail protocol that performs the same basic functions as POP, but includes additional features, is known as _____.

Question 14
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The programs on gateway computers that determine the best path on which to send each packet contain rules called _____.

Question 15
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In SWOT analysis, the question "Are industry trends moving upward?" involves identifying the _____ of an organization.

Question 16
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_____ creates a private passageway through the public Internet that provides secure transmission from one computer to another.

Question 17
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Strategic partnerships occurring between or among companies operating on the Internet are called _____.

Question 18
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_____ is the testing and evaluation of a site by its owner to ensure ease of use for site visitors.

Question 19
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In the context of professional services using a fee-for-service revenue model, _____ was a pioneer in offering online therapy to patients in the United States.

Question 20
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SWOT is the acronym for _____.

Question 21
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In a(n)_____, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes.

Question 22
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In subnetting, a computer called a _____ device converts private IP addresses into normal IP addresses when it forwards packets from those computers to the Internet.

Question 23
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_____ determine how a sending device indicates that it has finished sending a message and how the receiving device indicates that it has received the message.

Question 24
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_____ can be a better way to sell items that rely on personal selling skills.

Question 25
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A(n) _____ service provides an electronic version of an invoice with all of the details that would appear in the printed document.

Question 26
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A(n) _____ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in electronic data interchange.

Question 27
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_____ are sets of words that are assigned to specific IP addresses.

Question 28
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Many clothing Web sites offer virtual models on which customers can try clothes, such services are referred to as virtual _____.

Question 29
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_____ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-and-sale transaction.

Question 30
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Banks use _____, which are electronic transmissions of account exchange information over private communications’ networks.

Question 31
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An approach where free content is available up to a point at which fees begin, is called a _____.

Question 32
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A _____ structure resembles an inverted tree in which the root is at the top and the branches are below it.

Question 33
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Personal contact and mass media approaches are often called _____.

Question 34
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_____ is the use of interpersonal connections online to promote or sell goods and services.

Question 35
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According to Jeff Bezos, founder of Amazon.com, the _____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.

Question 36
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_____ are advertising efforts directed to a known recipient and include mail, telephone calls, and e-mail.

Question 37
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IPv6 uses a _____ number for addresses.

Question 38
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The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as _____.

Question 39
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A _____ is a way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.

Question 40
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_____ tend to have large up-front costs. Once those costs are incurred, additional units can be made at very low additional cost.