A Career and Semiotics

Your readings have examined meaning making and the upcoming lectures will examine semiotics specifically. Semiotics, or the science of signs as it is often described, is a set of theories and research practices that scholars have used to try to understand how meanings work.  In this assignment, you have the opportunity to see how contemporary businesses are using semiotic research. In your introductions a number of your expressed an interest in Public Relations and related fields - these companies might view themselves as a contemporary take on public relations. They don't identify as public relations, per se, but in house image makers in a business - such as the marketing department and the public relations department - might call on the skills of companies like Sign Salad and Illume Stories.

Your Task

Explore the  websites of Sign Salad (Links to an external site.) and Illume Stories (Links to an external site.) and write a one to two page paper in which you respond to the following questions

LINK: https://signsalad.com/

LINK: https://www.illumestories.com/

• What  do these companies do?


• How are these two companies using culture and semiotics?


• If MCS students were seeking careers in this type of industry, what courses and opportunities might they pursue while still in college so that they might be competitive on the job market?


• Looking at these companies, are these the types of careers that you find interesting?

Be clear, including these companies in this class is in no way an endorsement. I know very little about this companies beyond what they present on their websites. In fact, this is part of the reason for this assignment. As you prepare to complete your education you are going to need to be able to discern good opportunities from bad ones and, at least initially, all you have to go on is a website- then you start doing your research on the company.

Writing Conventions

Do not forget, you must use the following style format

• Type double-spaced


• Use Times New Roman 12-point font or 12-point Calibri font


• Use one-inch margin


• Include page numbers


• Use APA citation


• When you are saving your assignments please save them using your name and the name of the assignment, for example, if you’re name is Robyn Fenty and you are handing in your Media Journal assignment then save your assignment in the following manner: Fenty Robyn A Career and Semiotics BISMCS333

Just a quick side note

Be clear, including these companies in this class is in no way an endorsement. I know very little about this companies beyond what they present on their websites. In fact, this is part of the reason for this assignment. As you prepare to complete your education you are going to need to be able to discern good opportunities from bad ones and, at least initially, all you have to go on is a website- then you start doing your research on the company.