I’m working on a Marketing question and need guidance to help me study.
Please read the article that provided on PDF file than make
1- Case Analysis Report
2- Powerpoint presentation .
As following
Case Analysis Structure
Basic Structure (5%)
A cover page with your name, the case name, the date, the course name and number
A 5-page (single spaced) maximum analysis that discusses the key strategic issue, alternatives, recommendation, and implementation/action plan
Page numbers
Appendix (additional to the 5-page limit): appropriate chars/graphs (always refer to the charts in your ; bibliography
Grammar
Case Breakdown
Problem Identification – (20%)
Key Strategic Issue/Problem Identification Section (1/2 to ¾ page)
A brief background of key relevant information/facts pertinent to the case (usually no more than 3-4 sentences). The goal here is not to provide a summary of the case but to identify the key information/facts presented in the case.