A critical assessment of business model research

Imagine you are involved in a new start-up company. You are tasked to organize the key elements of a business plan. In the first part of the plan, you should provide an overview of the business, including the mission statement and vision of the company’s products and services. Next, explain the value proposition of your company’s products and services and describe how they will satisfy the primary needs or wants of your target audience. You also need to provide a high-level overview of the business model you have selected to exploit these market opportunities. Finally, you will develop a feasibility analysis that supports your decision to move forward with the project. Make sure to support your strategy with research from the course textbook and other outside resources.

Part I of the business plan will describe the business vision you plan to undertake in your company.

Write a 4–6-page paper in which you:

Provide an overview of the business, including the mission statement and vision of the company’s products and services.
Explain the value proposition of your company’s products and services and describe how they will satisfy the primary needs or wants of your target audience.
Discuss a high-level overview of the business model you have selected to exploit these market opportunities.
Develop a feasibility analysis that supports your decision to move forward with the project. Be sure to support your strategy with research from your textbook and other outside resources.
Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.