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Crafting and executive strategy- Ch 5
The Five Generic Competitive Strategies--Which One to Employ?
Your Results:
The answer for each question is indicated by a .
1
A company's competitive strategy deals with
A)
the specific actions management plans to take to gain a competitive advantage over rivals.
B)
how it plans to unify its functional and operating strategies into a cohesive effort aimed at successfully taking customers away from rivals.
C)
how to compete successfully-its plans for positioning the company in the marketplace, its specific efforts to please customers and improve its competitive strength, and the type of competitive advantage it intends to establish.
D)
its plans for under-pricing rivals and achieving product superiority.
E)
the specific actions management intends to take to strongly differentiate its product offering from the offerings of rival companies in the industry.
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2
A company achieves competitive advantage whenever
A)
it has a product offering that is differentiated from the product offerings of rivals.
B)
its customers exhibit a high degree of loyalty to the company's brand.
C)
it has more core competences than its rivals.
D)
it has a better credit rating than rivals.
E)
it has an edge over rivals in attracting customers and coping with competitive forces.
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