A primary problem with "dream teams" composed of high-performing people is that ________.

MyBCommLab®: Improves Student Engagement Before, During, and After Class

Decision Making

• NEW! VIDEO LIBRARY – Robust video library with over 100 new book-specific videos that include easy-to-assign assessments, the ability for instructors to add YouTube or other sources, the ability for students to upload video submissions, and the ability for polling and teamwork.

• Decision-making simulations – NEW and improved feedback for students. Place your students in the role of a key decision-maker! Simulations branch based on the decisions students make, providing a variation of scenario paths. Upon completion students receive a grade, as well as a detailed report of the choices and the associated consequences of those decisions.

• Video exercises – UPDATED with new exercises. Engaging videos that bring business concepts to life and explore business topics related to the theory students are learning in class. Quizzes then assess students’ comprehension of the concepts covered in each video.

• Learning Catalytics – A “bring your own device” student engagement, assessment, and classroom intelligence system helps instructors analyze students’ critical-thinking skills during lecture.

• Dynamic Study Modules (DSMs) – UPDATED with additional questions. Through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retention, and supporting subject-matter mastery. Also available on mobile devices.

• Writing Space – UPDATED with new commenting tabs, new prompts, and a new tool for students called Pearson Writer. A single location to develop and assess concept mastery and critical thinking, the Writing Space offers automatic graded, assisted graded, and create your own writing assignments, allowing you to exchange personalized feedback with students quickly and easily.

Writing Space can also check students’ work for improper citation or plagiarism by comparing it against the world’s most accurate text comparison database available from Turnitin.

• Additional Features – Included with the MyLab are a powerful homework and test manager, robust gradebook tracking, Reporting Dashboard, comprehensive online course content, and easily scalable and shareable content.

http://www.pearsonmylabandmastering.com

Critical Thinking

http://www.pearsonmylabandmastering.com

Today’s students are holding the future of business communication in their hands As another disruptive technology redefines business communication, Bovée and Thill are once again the first to respond with current, comprehensive, and fully integrated coverage.

Just as Bovée and Thill pioneered coverage of the social media revolution, they now lead the market with up-to-the-minute coverage of mobile business communication.

The mobile revolution: key facts and figures Smart business leaders know they must adapt and respond to the rise of mobile usage by consumers and employees:2

• For millions of people, a mobile device is their primary way, if not their only way, to access the Internet. • Globally, 80 percent of Internet users access the web at least some of the time with a mobile device. • Mobile has become the primary communication tool for many business professionals, including a majority of

executives under age 40. • Email and web browsing rank first and second in terms of the most common nonvoice uses of smartphones. • More email messages are now opened on mobile devices than on PCs. • Roughly half of U.S. consumers use a mobile device exclusively for their online search needs. • Many online activities that eventually migrate to a PC screen start out on a mobile screen.

“Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.”1

—Venture capitalist Joe Schoendorf

Bovée and Thill’s coverage of mobile business communication includes these important topics:

• The Mobile Revolution • The Rise of Mobile as a Communication Platform • How Mobile Technologies Are Changing Business

Communication • Collaboration via Mobile Devices • Business Etiquette Using Mobile Devices • The Unique Challenges of Communication

on Mobile Devices • Writing Messages for Mobile Devices • Designing Messages for Mobile Devices • Optimizing Content for Mobile Devices • Visual Media on Mobile Devices • Creating Promotional Messages for Mobile Devices • Integrating Mobile Devices in Presentations

Explore dozens of statistical measures that show the impact of mobile communication. Go to http://real-timeupdates .com/ebc12 and click on Learn More in the Students section.

REAL-TIME UPDATES

Learn More by Visiting this Website

The mobile revolution by the numbers

http://real-timeupdates

Integrated coverage and student activities As with social media, the changes brought about by mobile run far deeper than the technology itself. Successful communication on mobile devices requires a new approach to planning, writing, and designing messages.

With in-depth, integrated coverage of the challenges and opportunities that mobile presents, Excellence in Business Communication, 12th Edition, helps students adapt their personal use of mobile devices to the unique demands of business communication. Through a variety of annotated model messages, questions, activities, and cases, students will gain valuable skills in the art of communicating via mobile devices.

MOBILE APPS

Pocket Letter Pro includes templates for a variety of letter types to simplify writing business letters on your mobile device.

EMAIL SKILLS / MOBILE SKILLS

7.33. Media Skills: Email [LO-5] The size limitations of smartphone screens call for a di erent approach to writing (see page 196) and formatting (see page 221) documents.

Your task: On the website of any company that interests you, find a news release (some companies refer to them as press re - leases) that announces the launch of a new product. Using Pages or any other writing app at your disposal, revise and format the material in a way that would be e ective on smartphone screens.

WEB WRITING SKILLS/MOBILE SKILLS/ PORTFOLIO BUILDER

12.29. Message Strategies: Online Content [LO-2] Adapting conventional web content to make it mobile friendly can require rethinking the site’s information architecture to sim- plify navigation and revising the content.

Your task: Choose the website of a company that makes prod- ucts you find interesting. (Make it a conventional website, not one already optimized for mobile.) Analyze the section of the

With realistic examples, pointers to dozens of business communication apps, and a full range of questions and projects, Excellence in Business Communication highlights the best current practices in mobile business communication.

1. “The Mobile Revolution Is Just Beginning,” press release, Word Economic Forum, 13 September 2013, www.weforum.org.

2. “More Than Nine in 10 Internet Users Will Go Online via Phone,” eMarketer, 6 January 2014, www.emarketer.com; Christina “CK” Kerley, The Mobile Revolution & B2B, white paper, 2011, www.b2bmobilerevolution.com; Jordie can Rijn, “The Ultimate Mobile Email Statistics Overview,” Emailmonday.com, accessed 9 February 2014, www.emailmonday.com; Jessica Lee, “46% of Searchers Now Use Mobile Exclusively to Research [Study],” Search Engine Watch, 1 May 2013, http://searchenginewatch.com.

Readers who want more detail can swipe down for background information on the five points.

All the key points of the documents appear here on the first screen.

This introduction conveys only the information readers need in order to grasp the scope of the article.

Optimizing for mobile includes writing short headlines that get right to the point.

http://www.weforum.org

http://www.emarketer.com

http://www.b2bmobilerevolution.com

http://www.emailmonday.com

http://searchenginewatch.com

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excellence in business Communication

John V. Thill ChairMan anD ChieF exeCutiVe oFFiCer

gLobaL CoMMuniCation strategies

Courtland L. Bovée ProFessor oF business CoMMuniCation

C. aLLen PauL DistinguisheD Chair

grossMont CoLLege

tWeLFth eDition

gLobaL eDition

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Acknowledgments of third-party content appear on the appropriate page within the text.

Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose. All such documents and related graphics are provided “as is” without warranty of any kind. Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement. In no event shall Microsoft and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from the services.

The documents and related graphics contained herein could include technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Microsoft and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time. Partial screen shots may be viewed in full within the software version specified.

Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation.

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and Associated Companies throughout the world

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© Pearson Education Limited 2017

The rights of John V. Thill and Courtland L. Bovee to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.

Authorized adaptation from the United States edition, entitled Excellence in Business Communication, Twelfth Edition, ISBN 978-0-13-431905-6 by John V. Thill and Courtland L. Bovee, published by Pearson Education © 2017.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a license permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC 1N 8TS.

All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners.

ISBN-10: 1-292-15665-1 ISBN-13: 978-1-292-15665-1

British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library.

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Typeset in AlbertinaMTPro-Regular by Integra. Printed and bound by Vivar, Malaysia.

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7

T his book is dedicated to the many thousands of instructors and students who use Bovée and Thill texts to develop career-enhancing skills in business communication. We appreciate the opportunity to play a role in your education, and we wish you the very best with your careers.

John V. Thill

Courtland L. Bovée

Dedication

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