Goal: Adobe and Google Analytics have different ways of showing users how closely their campaigns are aligning with their goals (hopefully, we have goals – ha!) Let’s make some goals and run reports against those goals to gauge performance against those goal(s).

ADOBE ANALYTICS

1. Using the dashboard, you set up in an earlier assignment – set a specific target(s), and apply it to one or more of the reportlets in your dashboard.

2. Place a screenshot of your dashboard/reportlets with the targets, below:

3. Do you think setting your targets in this way is helpful in achieving your targets down the line? (There is no right answer here – I am more interested in reading what you think about Targets).

GOOGLE ANALYTICS

Google Analytics does not have “Targets” in the same way that Adobe Analytics. However, Google Analytics has Goals, that can serve a similar purpose though they are not visualized in the same way.

Read the following article:

· The Definitive Guide to Google Analytics Goals - http://online-metrics.com/analytics-goals/

1. Take a close look at the eCommerce reports in Google Analytics.

2. Select one of the eCommerce (goals) report from the current reporting period and paste an image of it here (below).

3. Analyze the report and what it indicates. What would you like to see added that the report does not produce? (if anything).

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