You are required to use Week's 5 module material to develop a Marketing Mix with Strategies for every 'P' (Product, Price, Place, and Promotion). In doing so:
a)Explain how your marketing mix aligns with your company long-term strategy/ strategies, and
b)Explain why you have selected the specific strategy for each 'P'
Specifics
·If necessary, examine analytical tools for the identification of market positions, including: customer analysis and segmentation; competitor analysis; portfolio analysis, market attractiveness and business position assessment; product life cycle matrix.
·You need to support your answers with relevant evidence from your readings thus far and individual research.
·Please make sure that you cite and reference your sources using the APA Referencing Style.