Al baik wikipedia

epartment of Business Administration

MGT 322, Semester 2nd , 2018-19

Assignment : 1

Course Code:

MGT322

Student’s Name:

Academic Year: 1439/1440 H

Students Number:

Semester: 2

Students Grade:

CRN: 22660

Level of Mark :

LOGISTIC PERFORMANCE PRIORITIES

Executive summary:
Logistics management is one of the latest branches of administrative science. It includes an integrated system of activities inside and outside the organization, such as purchasing, storage, transportation, distribution, handling, packaging, customer service and scheduling. It is the task of logistics management to coordinate and integrate these activities in order to provide the products and inputs of production at the right time and place in the required situation, in addition to the role of logistics management in customer service, which helps to provide the competitive advantage of the organization and increase profits.

We should know that the concept of logistic management is planning, directing, implementing and controlling economically the movement of raw materials (semi-processed goods), finished goods and related information from the source of processing to the final customer in order to satisfy the customer's desire.

Supply chain management objectives in terms of logistics are: reducing the total cost of product flow and information while maintaining the required the highest quality level of supply and customer service in the shortest possible time. The different modes of transport and means of supply focus on the planning, organization, management, control and implementation of direct transport and shipping operations within the supply chain. Distribution networks and production institutions are highly dependent on the efficiency and quality of the supply system to regulate the transport of materials and goods within the companies and beyond.

Al Baik Restaurants:
Al Baik Restaurants is a fast food restaurant chain established in the mid-seventies in Jeddah, Saudi Arabia. It is famous for serving chicken and seafood with potatoes. It is the first restaurant in Saudi Arabia to offer Broast. Al Baik meal was very popular and well received due to its excellent taste, reasonable price, excellent service and high quality. Al Baik branches have spread widely to cover many neighborhoods of Jeddah and then expand and open other branches in the western area, Qassim, Jazan and also in the central area of Saudi Arabia and the number of branches more than 64 branches. There are replicas of the restaurant in Egypt, India and various US states.

FLYADEAL:
FLYADEAL is a company owned by the General Establishment of Saudi Airlines, established on 17 April 2016. Based in King Abdulaziz International Airport in Jeddah, Saudi Arabia. It provides internal and economic air transport services and operates independently of Saudi Air Lines. FLYADEAL is its economic arm and one of its independent strategic units. The company commenced operations on the National Day of Saudi Arabia on 23 September 2017 by flights to local destinations.

FLYADEAL is one of the strategic initiatives being implemented under the 2020 transformation program. The fleet is expected to reach a minimum of 25 aircraft in 2020 and a maximum of 50 aircraft per arm. The FLYADEAL aircraft includes 186 18-inch Recaro seats in one class, offering different levels of passengers. The company is known for its reasonable economic prices for its domestic flights. Passengers can also get great offers, last-minute flights and discounts on FLYADEAL online booking on flights. The booking portal is easy, fast, safe and easy to use.

Problem Description: