Alaska airlines mission and vision statement

In the management consulting business, tools are used to analyze companies and industries. This allows for understanding industry dynamics and therefore provide insightful and integrated recommendations.

To understand a business, we first need to look at their mission, vision and organizational values. It is therefore important to understand the difference between a mission statement and a vision statement in conjunction with value statements.

Define what a mission, vision and value statement is. Explain why you feel they are important.

To understand these concepts, select a company of your choice that is public.

Share the mission, vision and value statements of your selected company. Provide a link to the information. Evaluate the mission, vision and value statements and discuss what is good or not so good about them. Provide recommendations that you would make to improve this information.

Critique the information provided by others in accordance with discussion question guidelines.

Alaska Airlines Case
Please review the Alaska Airlines case and consider the following questions as you develop a case analysis. Your paper should be no less 7 (not including cover and reference pages) in length but there is no maximum. Format your paper in the APA style and provide at least 5 supporting references which are cited properly. Please refer to rubric in Getting Started.

Strategic change begins with an awareness state, during which strategic leaders notice major or persistent “blips” on the radar screen and work to recognize, identify and understand what is happening and what to do next while a new course is being plotted. Analyzing this state involves examining trends and key events, both within the internal organization and in the external environment. This state provides the “back story” by setting the historical context, modd and starting cast of characters. At this point of change, a clear strategic initiative has not yet been determined, but the nature of the strategic issue is being clarified.