Amazon swot analysis presentation

MGMT 2020 Team Project This project fulfills course object #5. Demonstrate basic knowledge of the major functions of business (marketing, finance, accounting, human resource management, operations and supply chain, information technology) through researching and delivering a team presentation. Your professor will explain how teams will be assigned. Each team will select a publicly traded company to analyze. 1. Conduct research and develop a SWOT analysis. Teams cannot use an existing SWOT found in their research. Teams must create a SWOT themselves. 2. Based on the SWOT analysis, determine a weakness of or threat to the company. Identify a problem related to marketing, human resource management, operations and supply chain, or information technology to address. Choose from a, b, c, or d below. Discuss your choice with the professor and obtain approval on your topic before moving forward. a. Marketing: propose a new product or a new approach to marketing an existing product in a new or existing market. Focus on increasing customer awareness of the new or existing product and explaining why this new marketing approach will have the potential to increase sales and market share. Develop the marketing approach to answer the questions, who, what where, why and how. b. Human Resource Management: propose a recruiting plan and new benefits package. Focus on attracting top candidates to create a competitive advantage through highly talented employees. The recruiting plan needs to include where the company will find exceptional employees. The new benefits package that will be used to attract top candidates needs to include tangible and intangible aspects, including work-life balance. c. Operations and Supply Chain: propose a process redesign or a distribution channel redesign. Focus on improving processes involved in creating a product or delivering a service, or re-aligning the distribution channel to better meet consumers’ demands and needs. Include both the original model as well as your proposal. d. Information Technology: propose the implementation of a new IT program or system (Enterprise Resource Planning software, Customer Relationship Management software, etc.). Focus on improving the company’s competitive position through the use of information technology resources. Explain how your proposal will help increase the company’s competitive position. 5. Develop a budget to facilitate and support your plan. 6. Assign project responsibilities to each member and each member will be held accountable and responsible for their designated part. 7. The team will present their completed project during week 15. ...