I’m trying to study for my Management course and I need some help to understand this question.
There are 3 case studies for Chapter 10, Walmart vs Amazon, Groupon, and Etsy.
watch the videos listed on each case and read the case than answer the question for each case.
Each answer should be under its question. All cases should be in one document.Management Information Systems 15e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 10 CASE 1 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS Walmart Takes On Amazon: A Battle of IT and Management Systems (a) How Wal-Mart is moving the needle on e-commerce URL https://www.youtube.com/watch?v=mLGt_GPyPFU; L=18:59 Systems (b) Wal-Mart To Acquire Jet.com For $3.3B URL SUMMARY: CASE https://www.youtube.com/watch?v=WxQXvmnfCaw; L=2:58 In what promises to be the retail battle of the decade, Walmart and Amazon are going head-to-head for the retail consumer dollar. Walmart brings to the fray the largest physical retail presence in the U.S., and the world. But it has lacked a powerful online presence. Amazon brings to the fray the largest online retail presence in the United States, and is second only to Alibaba in China. But Amazon lacks a physical footprint in retail commerce. Walmart is moving towards an omnichannel approach that combines online and offline retail, while Amazon is emphasizing same-day delivery, local drop-off boxes, and may well introduce local physical stores in the future. Traditional retail in the United States, the kind you find at the malls, and urban department stores, is in trouble. The very large retailers such as Walmart, Macys, Kohls, Sears, and Nordstrom all have reported about 1% to 2% sales growth since the recession of 2008. In 2016, Target, Macys, Sears, JCPenny, and others are closing hundreds of stores. Since 2000, consumers have been shifting away from traditional retail goods like apparel and electronics continued Chapter 10 , CASE 1 WALMART TAKES ON AMAZON 2 (the mainstays of retail stores), and buying more services like vacations, exercise, dining, and health care. The much bigger threat to traditional retail is coming from online retail, mostly Amazon, that has gobbled up the lion’s share of online retail (about 25% of all online retail), and has been growing at astounding rates like 15% to 20% a year since 2008. Apparel and electronics are also the largest sales items for online retailers, so the physical stores and the online giant all compete selling the same goods. Traditional retailers have spent over a billion dollars in the last decade trying to become online retailers, and meet consumers wherever they want to buy, online, or at the store.