American apparel analysis

From the attached case study, address the following:

What is the basic strategy needed to move the company in a new direction based on environmental analysis and company values?
Which KPIs effectively measure success of the strategy? Explain how/why these KPIs align with the identified strategy.
Discuss any other relevant metrics that would effectively measure the success of the strategy.
Which department(s) will have the main responsibility for implementing the strategy?

********** Example of another students submission based on the instructors response*************** American Apparel - Discussion Board Assignment - American Apparel Strategy
American ApparelTOWS Analysis Threats1) Other Brand Competitors (American Eagle, etc.)2)Poor growth of sales Opportunities1) Pushing brand further into new markets with websites and stores2)Becoming complaint with government with undocumented workers
Weakness1)Debt2)Bad reputation from previous CEO Weakness/ThreatsThe company will have to focus on its debt and the reputation of the former CEO. By developing a branding approach corporate wide. They also will need to focus on the profitability of internet sales and store sales. Weakness/OpportunitiesAmerican apparel will need to focus on its core in HR practices to ensure that the company is compliant with the government. Key area of focus on sales and expanding they product line to include more sizes.
Strengths1)USA made product2)Pays fair wages3)Good infrastructure4) Website potential Strength/ThreatsEstablish a brand and presence in the market with its mission. Infrastructure is there to move the company in the right directions and could help with produce to overcome its poor sales growth. Strength/OpportunitiesCurrent marketing strategies have pushed the envelope and with the infrastructure the brand can move forward into new markets adding more product lines to plus size. American apparel will can use its fair wages to hire eligible workers within the USA.
***** Must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. All references must be cited in APA format. Please use the worksheet attached.