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The research question is, “What still needs to be
known about the viewers and voters for contestants of the popular TV show American Idol?”
Given that the marketing research problem is to determine who the viewers actually are and their
motivations for voting for American Idol contestants.
Write a 3 to 5 Page paper (1000 to 1500 words) in APA format to answer the following question:
What is the demographic profile of the American Idol audience? . Below is a recommended
outline.
1. Cover Page (See APA Sample paper)
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Define the management decision problem confronting Melissa Marcello and Julie
Litzenberger and a corresponding marketing research problem and show the linkages
between the two. Cite source with in-text citations.
b. Apply the components of the marketing research problem listed on PAGE 61 to suggest
what research can be done. Cite source within-text citations.
c. Describe key concepts to be used in the marketing research problem approach. Cite
source with in-text citations.
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