An inner drive that directs a person's behavior toward goals is called ____.

Quiz

Note: It is recommended that you save your response as you complete each question.

Question 1 (2 points)

_____ refers to a firm's shared values, beliefs, traditions, philosophies, rules, and role models for behavior. 


Question 1 options:

A) organizational culture

B) organizational structure

C) centralization

D) Organizational chart

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Question 2 (2 points)

_____ is the division of labor into small, specific tasks and the assignment of employees to do a single task. 


Question 2 options:

A) Outsourcing

B) Centralization

C) Specialization

D) Delegation

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Question 3 (2 points)

A company that has departments for marketing, finance, personnel, and production is organized by:

Question 3 options:

A) project

B) function

C) Territory

D) customer

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Question 4 (2 points)

Which of the following concepts deals with giving employees the power to make commitments and use resources to accomplish the assigned tasks? 


Question 4 options:

A) Delegation of authority

B)

Accountability

C)

Departmentalization

D)

Specialization

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Question 5 (2 points)

_____ is usually preferred when the decisions of a company are very risky and low-level managers lack decision-making skills. 


Question 5 options:

A) Decentralization

B) Delegation of authority

C) Employee empowerment

D) Centralization

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Question 6 (2 points)

What motivates employees to perform on the job is the focus of ____, which is the study of the behavior of individuals and groups in organizational settings. 


Question 6 options:

A)

work ethics

B) organizational structure

C) human resources

D) business strategies

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Question 7 (2 points)

An inner drive that directs a person's behavior toward goals is called ____.

Question 7 options:

A) a need

B) a reward

C) morale

D) motivation

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Question 8 (2 points)

Which of the following is labeled the Hawthorne effect?

Question 8 options:

A) Productivity decreased regardless of supervision

B) Productivity increased as pay increased

C) Productivity increased regardless of physical conditions

D) Productivity decreased as work hours increased

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Question 9 (2 points)

According to Maslow's hierarchy of needs, which of the following needs do people strive to satisfy first? 


Question 9 options:

A)

Physiological

B)

Security

C) Social

D)

Self-actualization

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Question 10 (2 points)

Anand believes that he can get extra work done by his subordinates by close supervision. He also instills fear on a bonus being refused if deadlines are not met. Anand could be described as:

Question 10 options:

A) a Theory X manager, according to McGregor.

B)

a manager who focuses on the hygiene factors proposed by Herzberg.

C)

a Theory Z manager, according to Ouchi.

D) a Theory Y manager, according to McGregor.

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Question 11 (2 points)

Theory Z of employee motivation includes many elements associated with the _____ approach to management. 


Question 11 options:

A) American

B) German

C) Chinese

D) Japanese

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Question 12 (2 points)

Which of the following adds tasks to a job instead of treating each task as a separate job?

Question 12 options:

A) Job rotation

B) Job enrichment

C) Job enlargement

D) Job design

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Question 13 (2 points)

A human resources manager deciding how many new employees an organization will need to fill vacant positions in the near future is engaging in the activity of ____. 


Question 13 options:

A) training

B) compensating

C)

recruiting

D) planning

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Question 14 (2 points)

An overview of a job's title, tasks, relationships with other jobs, the physical and mental skills required, duties, responsibilities, and working conditions is referred to as the: 


Question 14 options:

A) job appraisal.

B) job description

C) job specification

D) job portfolio

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Question 15 (2 points)

The _____ is a federal agency established by the Civil Rights Act of 1964 and dedicated to increasing job opportunities for women and minorities and eliminating job discrimination based on race, religion, color, sex, national origin, or handicap. 


Question 15 options:

A) United States Commission on Civil Rights

B) Equal Employment Opportunity Commission

C) Pension Benefit Guaranty Corporation

D) National Center for Civil and Human Rights

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Question 16 (2 points)

If a company pays its workers additional compensation at the end of the year as a "thank you" for good work, this monetary reward would most likely be categorized as:

Question 16 options:

A) a bonus.

B) a benefit

C)

commission.

D)

a salary.

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Question 17 (2 points)

Which of the following forms of compensation is NOT a benefit?

Question 17 options:

A) Health insurance

B) Pension plans

C) Paid vacation

D)

Commissions

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Question 18 (2 points)

_____ is the only business function that is directly responsible for creating sales and revenue.

Question 18 options:

finance

marketing

recruiting

Accounting

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Question 19 (2 points)

_____ is the goal of the marketing concept

Question 19 options:

A) Product orientation

B) Customer satisfaction

C) Sales orientation

D) Productivity boosting

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Question 20 (2 points)

Ferava Inc. is a company that markets its products—luxury wristwatches—exclusively to high-income individuals and celebrities. Thus, high-income individuals and celebrities are most likely Ferava Inc.'s

Question 20 options:

A) market segment

B) target market

C) reference group

D)

control group

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Question 21 (2 points)

In _____ marketing, all marketing efforts are on one small, narrow, well-defined market segment that has a unique, specific set of needs. 


Question 21 options:

A) differentiated

B)

niche

C)

mass

D)

multisegment

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Question 22 (2 points)

Which of the following is a basis for the psychographic segmentation of markets?

Question 22 options:

A)

Gender

B) Education

C) Income

D) Lifestyle

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Question 23 (2 points)

Gear Power Inc., an automobile company, manufactures different cars for different market segments. It markets SUVs for customers who live in the mountains, sedans for customers in the coastal plains, and smaller hatchback cars for those in big cities. In this scenario, Gear Power Inc. is primarily using _____ variables of market segmentation. 


Question 23 options:

A)

geographic

B) demographic

C) psychographic

D) ethnographic

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Question 24 (2 points)

Which of the following is NOT one of the four marketing activities of the marketing mix?

Question 24 options:

A) Profit

B) Price

C) Promotion

D) Product

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Question 25 (2 points)

The case study about New Belgium Brewery highlighted that most of the brewery's processes were automated EXCEPT:

Question 25 options:

A) the fermentation process

B) water processing and sustainability

C) Packaging and bottling

D) the ESOP

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Question 26 (2 points)

One of the major threats to the Colorado based New Belgium Brewery in the SWOT analysis include

Question 26 options:

A) Rocky Mountain Fever

B) Employee unionization

C) pot

D) water shortages

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Question 27 (2 points)

Market segmentation by genre and demographics in the music business is often used by businesses to

Question 27 options:

A) Target their markets and advertising dollars

B) Waste money on advertising

C) To choose customers' radio stations

D) Spend more on advertising

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Question 28 (2 points)

The Container Store video case featured employees who enjoyed their jobs and were likely to stay with the Container Store long periods of time. The Container Store accomplished this feat by offering

Question 28 options:

A) Free Food

B) Long breaks

C) 2 weeks of training

D) Employee discounts of 50%

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Question 29 (2 points)

Carvana, the new online used car business that recently opened a new delivery method for customers in Nashville, TN is considered a _______in the business world

Question 29 options:

Disruption

Random operator

Marketing ploy

Industrial mess

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Question 30 (2 points)

A customer's subjective assessment of benefits relative to costs in the worth of a product is called

Question 30 options:

Cost of the product

Perceptions

consumer orientation

Value

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Question 31 (2 points)

A plan of action for developing and pricing, distributing and promoting products is referred to as a

Question 31 options:

A) Tactical plan

B) Marketing strategy

C) Business Plan

D) Travel plan

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Question 32 (2 points)

A narrow market segment focus, where efforts are on one smalll, well-defined group with a unique, specific set of needs is called a

Question 32 options:

A) Target market

B) Discount market4

C) Super Market

D) Niche market

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Question 33 (2 points)

In market research, data that is observed, recorded or collected directly from consumers is called _____data.

Question 33 options:

A) Strategic data

B) Secondary

C) Primary data

D) Nielson Data

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Question 34 (2 points)

Groups with whom buyers identify with or whose attitudes and values are similar are called

Question 34 options:

A) Reference groups

B) Social classes

C) Perceptual relations

D) culture clashes

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Question 35 (2 points)

A trial minilaunch of a product or service in a limited area that is representative of a larger, similar area is called

Question 35 options:

A) Test Marketing

B) Idea generation

C) Cosumer try-outs

D) Product Development

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Question 36 (2 points)

In the Growth stage of the Product Life Cycle, consumer awareness and acceptance of the product is

Question 36 options:

A) Zero

B) Limited

C) Somewhat high

D) Maximized

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Question 37 (2 points)

In the maturity stage of the Product Life Cycle, the sales curve ____ and profits ______.

Question 37 options:

A) declines, peaks

B) peaks, declines

C) climb moderately, climb high

D) fall rapidly, decline

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Question 38 (2 points)

This type of pricing strategy includes pricing a product at the highest possible price that buyers are willing to pay.

Question 38 options:

A) Penetration

B) Reference

C) Skimming

D) Psychological

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Question 39 (2 points)

Supply chain management is concerned with

Question 39 options:

A) Selling to wholesalers

B) Creating alliances with distribution channel intermediaries and channel members

C) Retail operations

D) Building fences

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Question 40 (2 points)

______ is the design and operation of facilities to receive, store, and ship products.

Question 40 options:

A) Warehousing

B) Transportation

C) Wholesaling

D) Retailing

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Question 41 (2 points)

A paid form of nonpersonal communication sent through mass media is called

Question 41 options:

A) Advertising

B) Driving

C) Promotion

D) Personal selling

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Question 42 (2 points)

Publicity is a nonpersonal communication transmitted through mass media but it differs from advertising because

Question 42 options:

A) It is not paid for

B) it is only in magazines

C) people don't object to it

D) is peron to person

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Question 43 (2 points)

If a consumer writes a letter to a breakfast cereal manufacturer and requests that it change its packaging to a resealable bag, this is called a _____ strategy to create consumer demand.

Question 43 options:

A) push strategy

B) pull strategy

C) Publicity

D) economic

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Question 44 (2 points)

Service quality is judged by _______, not the service providers

Question 44 options:

A) stockholders

B) managers

C) consumers

D) supervisors

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Question 45 (2 points)

The Accounting Equation is

Question 45 options:

A) Income-Expenses=Profit

B) Owners Equity-Liabilities=Assets

C) Revenue x taxes= Equity

D) Assets=Liabilities+Owners Equity

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Question 46 (2 points)

A financial report that shows an organization's profits over a period of time.

Question 46 options:

A) Accounts Receivable

B) Income Statement

C) Balance Sheet

D) Accounts Payable

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Question 47 (2 points)

The amount of money a firm spends to buy or produce the goods it sales is called

Question 47 options:

A) Interest Expense

B) Earnings per share

C) Gross profit

D) Cost of Goods sold

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Question 48 (2 points)

One of the most important statements for small business owners with limited capital and frequent changes in cash flow is

Question 48 options:

A) The Balance Sheet

B) The Income Statement

C) Santa's list of who has been naughty or nice

D) The Statement of Cash Flows

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Question 49 (2 points)

The 4 P's of Marketing include product, price, promotion and place. Place refers to ______.

Question 49 options:

A) Distribution

B) Visions of sugar plums

C) Getting a lump of coal from Santa

D) the North Pole

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Question 50 (2 points)

The first self service grocery store that necessitated colorful, informational packaging and advertising of products was

Question 50 options:

A) Piggly Wiggly

B) Kroger

C) Publix

D) Santa's Workshop and Peppermint Grocery Store

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