An interview of franchise need & importance

OL 640: Franchisor and Franchisee Interviews Guidelines and Rubric

Overview

You are required to identify and interview a franchisor and a franchisee. The purpose of this assignment is to compare the perspectives of the franchisor and the franchisee. Included in this comparison are franchise philosophy, benefits, and failures.

Objectives

To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:

1. Critically assess the pros and cons of a franchise.

2. Identify who the franchise agreement is written for—franchisee or franchisor.

3. Further develop interviewing skills.

Project Format

The final project will consist of a six-to-eight-page paper. You will begin work on the project in module four and submit the final project in module six. Your final paper should Include the following elements:

Meeting Description:

Describe the meeting and explain what was covered and key issues that are viewed differently. Identify the questions you asked each interviewee and why you asked the questions. It may be helpful to record your interview so you can do a thorough analysis of each interview.

Critical points:

Discuss common ideas of both the franchisor and franchisee. This may include issues where they disagree or where they agree. Also, note points where they diverged.

Conclusion:

Be sure to also include a critical assessment that discusses what you, as a franchisor, would do differently to help the franchisee better capitalize on the benefits of the franchise.

Interviewing is more art than science; therefore, your follow-up questions are just as important as your starter questions. Listen and delve deeper into the statements of the interviewee. Possible starter questions include the following:

· What is the mission or vision of this franchise?

· What type of a franchise is it?

· How long have you been a franchisee/franchisor?

· Are the fees fairly distributed?

· Overall, are you satisfied with the relationship you have with your franchisees/franchisors? Why? Why not?

Franchisor and Franchisee Interview Rubric

Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. The project should be 6-8 pages in length, not including the cover page and resources.

Instructor Feedback : Students can find their feedback in the grade book as an attachment.

Critical Elements

Distinguished

Proficient

Emerging

Not Evident

Value

Main Elements

Includes almost all of the main elements and requirements and cites multiple examples to illustrate each element

(23-25)

Includes most of the main elements and requirements and cites many examples to illustrate each element

(20-22)

Includes some of the main elements and requirements

(18-19)

Does not include any of the main elements and requirements

(0-17)

25

Inquiry and Analysis

Explores multiple issues through extensive collection and in-depth analysis of evidence to make informed conclusions

(18-20)

Explores some issues through collection and in-depth analysis of evidence to make informed conclusions

(16-17)

Explores minimal issues through collection and analysis of evidence to make informed conclusions

(14-15)

Does not explore issues through collection and analysis of evidence and does not make informed conclusions

(0-13)

20

Integration and Application

All of the course concepts are correctly applied

(9-10)

Most of the course concepts are correctly applied

(8)

Some of the course concepts are correctly applied

(7)

Does not correctly apply any of the course concepts

(0-6)

10

Critical Thinking

Demonstrates comprehensive exploration of issues and ideas before accepting or forming an opinion or conclusion

(18-20)

Demonstrates moderate exploration of issues and ideas before accepting or forming an opinion or conclusion

(16-17)

Demonstrates minimal exploration of issues and ideas before accepting or forming an opinion or conclusion

(14-15)

Does not demonstrate exploration of issues and ideas before accepting or forming an opinion or conclusion

(0-13)

20

Interviewee Selection

The person interviewed meets all of the requirements

(14-15)

The person interviewed meets most of the requirements

(12-13)

The person interviewed meets some of the requirements

(11)

The person interviewed does not meet the requirements of the assignment

(0-10)

15

Writing

(Mechanics/Citation)

No errors related to organization, grammar and style, and citations

(9-10)

Minor errors related to organization, grammar and style, and citations

(8)

Some errors related to organization, grammar and style, and citations

(7)

Major errors related to organization, grammar and style, and citations

(0-6)

10

Comments: Earned Total:

100