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Analysis of Ethical Considerations

19/10/2020 Client: sarah Deadline: 3 days

You will read a case study attached and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors.


 Two-page paper by addressing each of the following items:



  • In your own words, how would you describe "ambush marketing"? Include two examples with your description.

  • What are the advantages and disadvantages (risks and consequences) of ambush marketing?

  • What was Bavaria Beer hoping to achieve through its ambush marketing tactics?

  • Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.

  • Can ambush marketing be both intentional and unintentional? Explain.

  • As a leader of an organization, would you allow the practice of ambush marketing? Explain.


Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment.

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