Analytical CRM

Challenge:

"Analytical CRM"

“Analytical CRM is the process through which organizations transform customer-related data into actionable insight for either strategic or tactical purposes."

-Q1) Depict an analytical application (app) for controlling COVID-19, by designing (and explaining) an analytical detailed localized mobile scenario (or scenarios), in a diagram interface schema (i.e. screens), from analytical extrapolated feature functionality generically learned by you from a customer relationship management (CRM) Analytical Software (not sales or service) Vendor* chosen by you**.

Hints:

www.analyticsinsight.net, www.analytics-mag.org, [email protected], and www.destination CRM.com might be Vendor sources for you

* You cannot choose a CRM Analytical Vendor if already chosen (and posted) by another student.

** You cannot choose any CRM Sales Force Automation (SFA) Vendor if already reviewed by other students in Student Critique 2.

Format: 3 Pages (Double-Spaced)

References: 5 References dated 2020

Challenge:

"Privacy Issues " (Buttle & Maklan, Chapter 12, pps. 370-373)

-Q2) Explain implications on privacy from COVID-19 current state-of-the-art management tools, as interpreted by government officials in privacy regulations (or non-privacy regulations) in countries with democratic governments (e.g., European Union vs. United States) vs. non-democratic governments (e.g., People's Republic of China).

Hints:

De Vynck, Gerrit (2020), The Trouble with Tracing Applications (Apps), Bloomberg Business Week, www.google.com, May 25, pps. 16-18, Webb, Alex (2020), A Question of Privacy vs. the Pandemic, Bloomberg Business Week, www.google.com, May 25, p. 64, and Charlemagne (2020), COVID-19 Is Bad News for Europe's Privacy Panjandrums, The Economist, www.pace.edu/library, April 25, p. 44, might be helpful to you.

Format: 2 Pages (Double-Spaced)

References: 3 References dated 2020