Apa 7th edition jcu

Subject Coordinator Rachel Hay

Subject Lecturer/Tutor Val Philip Ortega

We acknowledge the Traditional Owners of the lands and waters where our University is located and actively seek to contribute and support the JCU Reconciliation Statement, which exemplifies respect for Australian Aboriginal and Torres Strait cultures, heritage, knowledge and the valuing of justice and equity for all Australians.

© Copyright 2018 – v1

This publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory without written permission.

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Contents

1 Subject at a glance ...................................................................................................................................... 3

1.1 Subject Staff Contact Details .................................................................................................................... 3

1.2 Key dates .................................................................................................................................................. 3

1.3 Lecture time and location ........................................................................................................................ 3

2 Subject Calendar ......................................................................................................................................... 4

3 Subject Details ............................................................................................................................................. 5

3.1 Subject description................................................................................................................................... 5

3.2 Subject learning outcomes ....................................................................................................................... 5

3.3 Learning and teaching in this subject....................................................................................................... 5

3.4 Subject design - Progressive feedback on student learning .................................................................... 5

3.5 Subject textbook and resources ............................................................................................................... 6

3.6 Prerequisite subjects ................................................................................................................................ 7

4 Assessment Information .......................................................................................................................... 7

4.1 Assessment Tasks ..................................................................................................................................... 7

4.2 Submission of assessment ..................................................................................................................... 11

4.3 Return of assessment ............................................................................................................................. 11

5 Important Information for Successful Completion of this Subject ......................................... 11

5.1 Requirements for successful completion of subject .............................................................................. 11

5.2 Student participation requirements ...................................................................................................... 12

5.3 Plagiarism ............................................................................................................................................... 12

5.4 Referencing ............................................................................................................................................ 12

5.5 Final Examination ................................................................................................................................... 13

5.6 Student feedback on subject ................................................................................................................. 13

5.7 Inherent requirements ........................................................................................................................... 14

5.8 Student Support ..................................................................................................................................... 14

6 Rubrics ........................................................................................................................................................ 15

7 Rubrics ........................................................................................................................................................ 16

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1 Subject at a glance

1.1 Subject Staff Contact Details

Teaching Team Staff Member Room Phone Email Consultation times*

Subject Coordinator

Rachel Hay 27-214 4781 3131 rachel.hay@jcu.edu.au by appointment

Lecturer/Tutor Val Philip Ortega - 97627030 valentine.ortega@jcu.edu.au by appointment

*Other consultation times by appointment only.

1.2 Key dates

Key dates Date

Census date See 2018 Study Period and Census Dates

Last date to withdraw without academic penalty See 2018 Study Period and Census Dates

Assessment Task 1 [Case Study Presentation] [15%] In Class Weeks 3-10 (as per tutorial schedule)

Assessment Task 2 [Consumer Behaviour Report] [35%] Due 5pm, Week 9 - 18/05/18

Assessment Task 3 [Final Exam] [50%] Due Examination Period - TBA

1.3 Lecture time and location

Key subject activities Time Day & Date Room/Location

Lecture 12.00 – 14.50 Friday TBA

Tutorial A 9.00 – 9.50 Friday TBA

Tutorial B 10.00 – 10.50 Friday TBA

Tutorial C 15.00 – 15.50 Friday TBA

For information regarding class registration, visit the Class Registration Schedule.

https://www.jcu.edu.au/students/important-dates
https://www.jcu.edu.au/students/important-dates
https://www.jcu.edu.au/students/enrolment/class-registration-schedule
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2 Subject Calendar

Please note, the sequence of some topics may change due to staff availability, resourcing, or due to unforeseen circumstances.

Week | Date Lecture/Topic Tutorial/Activity Readings/Preparation Relationship to Assessment

1 16/03/18

Session 1: Subject Introduction Consumer behaviour & marketing strategy Situational influences

No tutorial held on week 1

Chapters 1, 2

Exam, Case Study and Report

2 23/03/18 Session 2: Problem recognition Information search Evaluating & selecting alternatives

Tutorial 1 Overview of assessment requirements

Chapters 3,4,5

Exam, Case Study and Report

3 6/04/18

Session 3: Outlet selection & purchase Post-purchase processes, customer satisfaction and consumer loyalty

Tutorial 2 Case Study 1: Magical pills or false promises

Chapters 6,7

Exam, Case Study and Report

4 13/04/18 Session 4: Perception Learning & memory

Tutorial 3 Case Study 2: Choosing a University

Chapters 8,9

Exam, Case Study and Report

5 20/04/18

Session 5: Motivation, personality & emotion (Replacement class for Good Friday Holiday 30/03/18)

Tutorial 4 Case Study 3: More than a Mall

Chapter 10

Exam, Case Study and Report

LR LECTURE RECESS (16 – 20 April)

6 27/04/18

Session 6: Attitude & attitude change

Tutorial 5 Case Study 4: Zealong: The story of perfecting tea perception

Chapter 11

Exam, Case Study and Report

7 4/05/18

Session 7: Australasian society Household structure & consumption behaviour Consumer Behaviour Report and Report Writing– Recap

Tutorial 6 Case Study 5: Beware the rhino – just don’t tell ’em

Chapters 12, 13

Exam, Case Study and Report

8 11/05/18 Session 8: Group influence & communication