Assignment 1

Introduction and Background on the Company "Sony"

Be sure to review the instructor mentorship video for this assignment in the gradebook and note the specific feedback provided by your instructor/mentor prior to beginning your revisions for this assignment. Review the elements from the textbook. You may also revisit the required the Adaptive Coach materials as necessary. You may review the full set of requirements for the final project in order to see how this fits into the finished report.

In this portion of your report you will provide a two to three page introduction to a company of your choice, including background information. Research and financial information on companies may be found in the annual reports in the Mergent database through the Ashford University Library, and individual company websites should include information on the company’s mission and vision. Be sure to cite your sources.

Include the following content in this section.

• Analyze your chosen company’s current business and financial conditions and create a brief introduction to your company that includes the following. 
  
  
  
  • The mission of the company
  
  
  • A descriptions of the company’s current business operation, competitors, financial condition
  
  
  • General information that explains why the company interesting to you as an analyst.
  
  
  
  

The Introduction to and Background on the Company

• Must be two pages in length (not including title and references pages) and formatted according to APA style.


• Must include a separate title page with the following: 
  
  
  
  • Title
  
  
  • Student’s name
  
  
  • Course name and number
  
  
  • Instructor’s name
  
  
  • Date submitted
  
  
  
  


• Must use at least two scholarly and/or industry sources. 
  
  
  
  • The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  
  
  
  


• Must document all sources in APA style